By 2014, Southern Innovator had published five issues and become a recognised global innovation brand.

By 2012, Southern Innovator had completed its global reader impact study.

While Southern Innovator’s digital presence has been key to its success and global reach, the hard copy of the magazine was designed with special features. The magazine needed to be robust and able to stand a fair bit of abuse and hard wear. It needed to be easy to read in low light conditions. And it needed to look sharp and eye-catching to reach as wide an audience as possible.