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UN Ukraine Web Development Experience | 2000

In November/December 2000 I worked in Kyiv/Kiev, Ukraine for the United Nations mission on the strategic re-launch of the mission website as a portal, whilst also advising the UN Resident Coordinator/UNDP Resident Representative Douglas Gardner on communications strategy. It was an extraordinary experience on many levels. It was a time when the Internet was fast evolving and required quick thinking and an ability to innovate; it was also a key moment in Ukraine’s history. 

The dangers at the time for communicating on the Internet were starkly clear: on September 16, the Ukrainian journalist Georgy Gongadze was murdered. In 2013 Aleksei Pukach, former head of the surveillance department in the Ministry of Interior, was convicted of the murder. 

According to Olena Nikolayenko in Youth Movements and Elections in Eastern Europe (Cambridge University Press, 2017), “Gongadze’s murder in September 2000 engendered the Ukraine without Kuchma Movement. The website Maidan (http://maidanua .org) was initially set up by civic activists to provide extensive coverage of the movement’s activities.”

But despite those dangers and clear threats from the government of the time, there was a flourishing and inventive Internet and digital economy. The magazine Internet UA (whose editor I enjoyed meeting) gave a great overview of the scene in Ukraine and its creativity. Just as now, the creation of Internet stars who can exploit the medium (in this case sexy videos: a very large online market today) was driving viewers and subscribers. But there was also a vibrant online news media, blogging, commerce and gaming presence as well.

Internet UA magazine: Sex sells and the sex industry has always had pioneers seeking new ways to get eyeballs for their content. The Internet from its early days has been driven by the search for nude pictures and sex videos. In this cover feature, “Internet + TV: Double Impact”. That content mix has become the foundation of websites such as Pornhub etc.

According to ain.ua, the Ukrainian digital economy today is ” … ‘local’ only just figuratively speaking. Ukrainian startups are initially focused on international markets. Product companies are included into international industry ratings. Outsourcing works with clients from all over the world. Global players enter Ukrainian market, opening R&D offices, acquiring and investing into local companies. There are no boundaries.” 

A magazine feature on ‘Natasha’s’ Internet content offering.

It is easy to take digital freedoms for granted now but there was great resistance at the time and, unlike today, many governments were openly hostile to digital technology, online communications and e-commerce.

50 websites to bookmark in 2000.

The UN itself was evolving and embracing the communications and design revolution being driven by digital change. This was the first “dot.com” boom, which had begun in 1997. I had played a key role in pioneering online content for Mongolia (1997-1999) and could bring this experience to Ukraine. In particular, I launched an award-winning web portal for the UN Mongolia mission in 1997 (www.un-mongolia.mn) and also the country’s first web magazine, Ger

The UN Ukraine brief involved creating content that was accessible to users with low bandwidth, dial-up connections (few had mobile phones in 2000). I had been building new media experience throughout the 1990s, tracking the cable and satellite TV and mobile/Internet revolutions for the Financial Times as a journalist, as well as launching websites for various media clients. 

The Terms of Reference for the UN/UNDP Ukraine assignment.
The assignment business card.
The UN/UNDP Ukraine website before launch as a portal.
The first iteration of the new UN Ukraine portal.

Key content created and launched on the UN Ukraine portal included critical information on the HIV/AIDS crisis in Ukraine, UN Ukraine’s first online magazine to explore perceptions of volunteering and NGOs in the post-communist period, and content preparing for the visit of the UN Secretary-General Kofi Annan, by showing how Ukraine was engaging with global development priorities, for example the eight Millennium Development Goals (MDGs), and bringing together UN agencies and entities into a cohesive web and “One UN” experience.

The first UN Ukraine online magazine.
Bringing together UN agencies and entities into a cohesive web and “One UN” experience.

One highlight of this assignment was working with the “UN Chornobyl Programme” to develop its web content. This included visiting Pripyat (https://en.wikipedia.org/wiki/Pripyat),an abandoned city because of the Chernobyl Nuclear Power Plant disaster in 1986. I have visited many abandoned and “secret” cities and towns in the course of working with the United Nations but this particular visit had the added dimension of an environmental and human health disaster hanging over it (and as a former healthcare worker at Canada’s top cancer hospital and research institute, I couldn’t forget the impact of high radiation levels on the body).  

UN Chornobyl Programme website in development, 2000.
UN agencies in Ukraine.
UNDP in Ukraine.

The power of the Internet and the digital economy to engage people, especially the young, despite living in a country with significant political repression of free speech and even physical intimidation and murder, stuck with me. This work also contributed to laying the foundations for Ukraine’s growing freedoms and greater engagement with Europe. 

As this chart shows, increasing connectivity had a profound impact on living standards in Ukraine and Mongolia post-2000. The extreme turbulence Mongolia experienced in the 1990s – after the collapse of support mechanisms from the Soviet Union – calmed down as Mongolia integrated with the global economy, especially a booming China.

Read about my work in Mongolia in the late 1990s:

High Impact Communications In A Major Crisis: UNDP Mongolia 1997-1999 | 18 February 2016

CASE STUDY 4: UN + UNDP Mongolia | 1997 – 1999

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Categories
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The Power of the Word: African Blogging and Books

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

“Culture is not a luxury … Culture is the spiritual backbone of society”: with these words Jan Kees van de Werk, the Dutch poet and long-standing advocate of African literature, summed up the importance of culture to Africa’s development. Two trends could significantly alter the prospects for African writers in 2007: the new wave of African bloggers and websites that are now emerging, and the increasing awareness of African literature. More traditional writing is now being joined in 2007 by a surge in African blogging. As internet access has increased, and awareness of free blogging websites like WordPress has also shot up, Africans are jumping online to express themselves (see also Development Challenges, March issue).

African literature is gaining an ever-greater audience through high-profile prize-winning. From veteran Nigerian writer and UNFPA Goodwill Ambassador Chinua Achebe winning this year’s Man Booker International Prize, to best-selling French language authors like Ivorian Ahmadou Kourouma (Allah is not Obliged) and Albert Memmi, winner of the French Academy’s Grand Prix de la Francophonie. They are joined by many others gaining international acclaim, including Uganda’s Monica Arac de Nyeko – winner of the prestigious Caine Prize for African Writing – Nigeria’s Chris Abani (Graceland), Cameroon’s Calixthe Beyala (Lost Honor), Congolese writer Daiel Biyaoula (Alley Without Exit) and Mauritius’s Carl de Souza. The Salon International du Livre et de la Presse de Geneva has established the Ahmadou Kourouma Prize, and the new Book Show for African Literature, Press and Culture is scheduled for 2008.

Increasingly, the creative industries are gaining respect as a key part of a vibrant economy. The power of a successful author or musician to generate awareness and excitement about a country and its products, has gained the respect of many governments. And they are also learning to respect the wealth that can be generated. For example, in Britain the creative industries earn almost as much as the powerful financial sector (Work Foundation). The World Bank’s private sector arm, the International Finance Corporation, has singled out Africa’s creative sector for its future investment.

Blogger Titilayo Soremi in Abuja, Nigeria, is typical of the new wave. A business development officer for an NGO, her blog is a vivid snapshot of life in her country. Obed Sarpongin Accra, Ghana is a budding poet and does not shy away from thorny issues. In his current blog, he tackles domestic politics and writes about the on-again, off-again electricity supply. The secretive Kenyan banker known by the name Bankelele is a lover of new ideas judging by his blog. The content is a mix of financial tip-offs and upcoming business investment opportunities in the region, all stirred up with some rather frank thoughts on politics. He has also gone the extra mile and acquired sponsors for his blog (that banking experience is not going to waste).

The Internet age has also given birth to a new phenomenon: the so-called ”long tail” This is best explained by Kelvin Smith in his paper ‘African Publishers and Writers in British and International Markets’: “What now emerges is that more than half the revenue of Amazon is in the ‘bottom’ two million books on the list.

“So, the ‘Long Tail’ principle goes, we are now looking at a technology that can service the needs not of dozens of markets of millions, but millions of markets of dozens. This has great significance for the small publisher, whether that publisher is in a large publishing nation or in a country where publishing is a smaller scale activity.”

It looks as if getting creative is not only fun, it can be the next goldmine for Africa’s entrepreneurs.

Published: August 2007

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Update: There is no better proof of concept than impact.

One of the many African blogs and websites to share content from UN e-newsletter Development Challenges, South-South Solutions (2006-2014) and Southern Innovator Magazine (2011-2014).

“Great economic and business reporting! Very helpful for us.” Africa Renewal, Africa Section United Nations Department of Public Information

The story Nollywood: Booming Nigerian Film Industry, from UNDP e-newsletter Development Challenges, South-South Solutions, cited in Innovation Africa: Emerging Hubs of Excellence edited by Olugbenga Adesida, Geci Karuri-Sebina, Joao Resende-Santos (Emerald Group Publishing, 2016).

Southern Innovator was published from 2011 to 2015 by the United Nations.

Team | Southern Innovator Phase 1 Development (2010 – 2015)

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Google Books: https://books.google.co.uk/books?id=uXWUyfb4MacC&dq=development+challenges+september+2009&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsseptember2009issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021