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Will Niagara Falls Become The Northern Vegas?

By David South

Id Magazine (Canada), May 16-29, 1996

Niagara Falls – Niagara Falls has always been a town that attracted big dreamers with even bigger schemes. The beauty of the Falls has intoxicated many with grand ideas. Towards the turn of the century, the inventor of the Gillette safety razor, King Camp Gillette, tried to transform the American side into a Utopian paradise, planning to house most of the US population in a community of beehive-style high-rises covering an area 135 miles long and 45 miles wide.

Given the long history of grand schemes to remake both sides of Niagara Falls, it is hard not to see the hyperbole surrounding the planned casnio, slated to open by the end of the year, as another over-hyped dream. Just as Gillette spoke of untold riches, the government-owned Ontario Casino Corporation also sees Utopia ready to be born at the edge of the Falls. As provincial tourism minister Doug Saunderson said last month, “The casino and tourist development will provide Niagara with a kick start into the 21st century… I believe they will move Niagara to the very top of the list of destinations for world travellers.”

Those expectations sound even more impressive if you believe the government’s estimates for job creation. In a city of 76,000, the government projects between 3,000 and 9,000 jobs will result from the casino and its spin-offs. With numbers like that, it is hard to find many people who will say no.

Everywhere in Niagara Falls’ tourist district roads are being ripped up. Tourists from New York, Japan and Quebec tread through the clouds of gravel dust to see the Falls. But it isn’t just the government which is dreaming big for Niagara Falls.

Three dreams are fighting in this town for the hearts and souls of its residents, and depending on your perspective, have their merits. One, a scheme being championed by a group of local church leaders, is to build a wholesome theme park based around the exploits of local heroine Laura Secord during the War of 1812. Another more flamboyant scheme that has been on and off again since 1993, involves building a $1.4 billion theme park dedicated to transcendental meditation. So far, the casino is winning hands down.

The casino on its own is helping to raise another dream, phoenix-like, from the ashes. In 1979, the DiCenzo family built Maple Leaf Village as a joint shopping mall/theme park attraction. Now it sits derelict, waiting for renovations by the Buttcon construction company to turn it into the temporary site for the casino.

The run-down Maple Leaf Village, with its old-world European facade resembling a castle, became known for tacky attractions like the JFK Assassination Museum, the Elvis Presley Museum and the Nightmares Therapy Centre.

Judy MacCarthy has fought plans to build a casino since they were first discussed. She helped put together a coalition of church groups called the Try Another Way Committee. MacCarthy’s dream involves a theme park extolling the virtues of Laura Secord, whose claim to fame was snitching on the American invaders, having them ambushed by Indians near Niagara Falls.

MacCarthy says the provincial government has shown some interest in the project, even sending officials from Toronto to meet with her.

As for the more ambitious transcendental meditation theme park, it looks as if the whole project hangs on securing enough funds to get it off the ground.

In 1993, Maharishi Veda Land’s chair, the effervescent magician Doug Henning, told the media that Niagara Falls had to make up its mind: choose between the transcendental theme park, with its centre-piece floating bridge, or the moral decadence of a casino.

Three years later, what many thought to be a project even less tangible than Henning’s metaphysical musings, seems to still have some life left. Tucked away on the 13th floor of a Bay Street office tower in Toronto, Maharishi Veda Land Inc. – Enlightenment, Knowledge, Entertainment – continues to run with a handful of staff. As three office workers scatter behind closed doors, a secretary tells me the theme park is still a go, but refuses to give any more details. But MVL has told a Florida newspaper it isn’t going to build a theme park on property the company owns there.

Ted Cook, the former vice-president of PCL Eastern, the construction company Henning contracted to build the park, says there was a change in attitude: “Henning’s position softened as time passed (over the casino). He became less opposed on moral grounds, and it was now ‘maybe we can make it work’.”

If there was an epicentre to the Niagara dream machine, it is the office of its mayor, Wayne Thompson.

Dean Iorfida is the mayor’s executive assistant. For Iorfida, the casino is a matter of turning a seasonal economy dependent on summer-time tourists into a viable year-round attraction. Even when they do come to Niagara Falls, he says, the average tourist’s stay is just four hours.

Iorfida is dreaming large, imagining the permanent site will include an auditorium, convention centre and amusement park. “Vegas has gone that way,” he says.

But he also wants to see the whole city transformed by the casino. “We have to spread it around or you get a black hole effect: too much in one location.”

As for the complaints that the casino will only add to the tacky reputation of Niagara Falls, Iorfida believes “the city doesn’t want anything that turns people off, but we can’t stop private enterprise. We are talking about one location, I don’t think it will be like Vegas where casinos try to out-garish each other.”

Many associated with the traditional tourist attractions in Niagara are banking on seeing some of the casino cash. Merchants on Clifton Hill, “The street of fun at the falls,” are hoping they can complement the casino rather than compete.

So far, the tourist trap, despite the shabby strip of Clifton Hill with its wax museums and fudge shops, or even the block after block of cheap hotels and motels, has been able to avoid turning into a seedier form of sleaze – it is still a family atmosphere. In fact, the declasse’ tone of the city hides an impressive stability and prosperity that makes the residents of Niagara Falls, New York jealous. For many opposed to the casino, it is this stability that is at stake.

Overhead is the dayglo pink and turquoise marquee of the Movieland Wax Museum, where one can see wax likeness’ of such luminaries as Jim Carrey. Guy Paone, the general manager of the museum, says he is happy about the casino, hoping it will bring year-round business.

“We get families down here,”he says. “If dad wants to go to the casino, then mom and the kids can come here.”

Paone isn’t expecting any business from the die-hard gamblers though. “The hard-core gamblers didn’t come here any way. You know how it is – in Vegas some people don’t eat or sleep.”

As for some of the doom and gloom about increasing crime scaring off the family tourists, Paone doesn’t buy it. “We are pretty tight on petty crime here. I don’t think the casino will affect the family reputation.”

Paone does have a sobering thought he leaves me with, “we are the suicide capital.”

All the hope has already spawned new jobs teaching the unemployed how to gamble. Frank Cricenti, black jack course co-ordinator at the National Casino Academy, joins a growing number of people employed in the lucrative business of teaching the unemployed casino skills. According to Cricenti, casino schools “are just popping up.” At government employment centres, staff are anticipating more than 100,000 applications to flood in chasing the 3,000 jobs being offered. Such a yawning chasm between expectations and reality means times are good for the adult education business.

At the 47-room Cataract Motel, the casino is an excuse to spiff the place up. “We have painted and renovated the rooms so that they look like they’re brand new,” says the motel’s manager, who will only give his name as B. John.

Other property owners are banking on the casino rescuing them from the slump. Eva Klein of Klein Developments, wants to especially unload her pricier properties. “There has been a little bit of change in the rental market, some casino people are moving into town,” Klein tells id. “We’ve had a high vacancy of higher-end rentals in Niagara Falls and we’re expecting these to be filled by a new influx from the casino.”

For Niagara Falls, the casino looks set to turn the city into a smaller, more Canadian Las Vegas. For a city desperate for more work, that doesn’t sound too bad. For the provincial government’s travelling road show, the next stop is to move the existing Windsor casino’s management over to staff the new casino at Niagara Falls.

Casino Calamity: One Gambling Guru Thinks The Province Is Going Too Far

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

CASE STUDY 3: Id Magazine | 1996 – 1997

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

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Ger: Mongolia’s First Web Magazine (And A Pioneering Web Project For The United Nations) | 12 January 2016

Ger Magazine was hosted on the http://www.un-mongolia.mn website from 1998.
  • Editor-in-chief: David South (1998-1999)
  • Logo design: P. Davaa-Ochir

“The years 1998 and 1999 have been volatile ones for Mongolia, with revolving door governments, the assassination of a minister, emerging corruption, a banking scandal, in-fighting within the ruling Democratic Coalition, frequent paralysis within the Parliament, and disputes over the Constitution. Economically, the period was unstable and rife with controversies.” Mongolia in 1998 and 1999: Past, Present, and Future at the New Millennium by Sheldon R. Severinghaus, Asian Survey, Vol. 40, No. 1, A Survey of Asia in 1999 (Jan. – Feb., 2000). pp. 130-139 (Publisher: University of California)

Ger Magazine was launched on September 9, 1998 (Ger is the Mongolian word for both the traditional tent dwelling and home). The theme of youth in the transition was explored by a combined team of Mongolian and foreign journalists. The Ger Magazine project had basically three goals: first, raise the quality of journalism in the country, secondly, introduce the country to a wider global audience and, thirdly, by being the country’s first online magazine, prove the internet was an effective way to communicate.

Issue 1

Issue 1 of the magazine investigated what life was like for youth during the transition years (post-1989). Stories tackled the struggle to find work in the free market, the booming pop music scene and how it is leading the way in business entrepreneurship, reproductive health, the basics on Mongolian culture, and vox pop views from Mongolian youth.

Issue 2

Issue 2 of the magazine investigated modern life in Mongolia during transition. The team of journalists were hitting their stride by this issue. Stories probed the proliferation of bars and the problem of alcoholism, corrupt banking practices and the loss of savings, how the young were the country’s leading entrepreneurs, Mongolia’s meat and milk diet, “girl power” and the strong role played by women, the burgeoning new media, the rise and rise of Buddhism, and Mongolia’s dynamic fashion designers (this article inspired foreign fashion designers to embrace the Mongolian ‘look’ in the next season’s designs).

Editor-in-Chief: David South, UNDP Communications Coordinator
EditorA. Delgermaa, UB Post newspaper
TranslationA. Delgermaa
Photography: N. Baigalmaa, David South
Design and layout: B. Bayasgalan, UN Homepage Webmaster

“This is the second issue of Ger. We have chosen the theme “Modern Life” to introduce people outside of Mongolia to the complexities of life in today’s Mongolia – the good, the bad and the ugly as a cowboy film once said. Ger is a project that draws upon the best journalists of this country. Under democracy Mongolia enjoys a flourishing free press, with over 800 officially registered newspapers for a population of 2.4 million! Ger has chosen A. Delgermaa of the UB Post newspaper to edit this issue. The UB Post is one of two English language newspapers in Mongolia and is owned by the Mongol News Company, a publisher of five newspapers, including the daily Today newspaper. Ger is a project to improve the quality of journalism in Mongolia, while introducing the people of the world to Mongolian journalists and this wonderful country. We hope you enjoy this issue of Ger. Please send us your comments. 

Ger is not an official UNDP publication but a project to improve the quality of journalism. Opinions expressed in the magazine do not necessarily reflect the official views or policies of the United Nations Development Programme. Articles may be freely reproduced so long as credit is given and the editors are notified. Ger is published in English and Mongolian. 

Contributors

Ms. A Delgermaa: A reporter with the UB Post English weekly newspaper, which enjoys a good reputation among readers. Delgermaa is a young journalist and started her career in 1997, after graduating from the English Department of the Foreign Service School, Mongolian National University. She is a regular contributor to UN publications and has been published by Inter Press Service. She thinks Mongolia needs more psychologists to give courage to those many who are yearning for a better life. Like many young Mongolians she also wants to study abroad, to learn how journalism is practised in other countries.

Ms. N. Oyunbayar: Also a reporter with the UB Post newspaper, Oyunbayar, is a graduate of Ekaterinburg University in Russia, where she qualified as a Russian language teacher. She left her pupils in Sukhbaatar aimag, where she was born, some years ago and decided to undertake a personal crusade against wrongdoing by becoming a journalist for the UB Post. She is an award-winning journalist and a member of the Mongolian Free Democratic Journalists Association. She loves to cook and enjoys learning about new cuisines. 

Ms. T. Mandala: A historian and journalist, she is a reporter with the “Weekend” weekly newspaper. She has been a journalist for two years, has written several interesting interviews with politicians, including the Mongolian parliamentary speaker R. Gonchigdorj and MPs Da. Ganbold and E. Bat-Uul. She explores issues like life after death and she wants to be a public defender in a court one day. 

She is a successor of her grandfather Khodoogiin Perlee, who is a famous historian in Mongolia. And studies religion, especially Buddhism and Shamanism. 

Mr. D. Dorjjav: A psychologist and a lecturer at the Administrative Management Department of Mongolian National University, he is married and has two girls and a boy. He is currently working on his doctoral thesis. His wish is to help people to open themselves up and discover their abilities. His plan for the future is to contribute to the psychological understanding of life in Mongolia. Dorjjav’s hobby is to talk to people and exchange opinions.

G. Enkhtuya: Born in the year of the pig (there are twelve years in the lunar calendar), a professional in marketing, trading, journalism, she is currently studying law in the Institute of Legal Studies, Mongolian National University. She is also a reporter for Odriin Sonin independent daily newspaper, once the largest state-owned newspaper until the start of 1999. She likes to cook when she is liberated from her official duties.

Jill Lawless: An Honourary Foreign Member of the Mongolian Free Democratic Journalists Association, Jill has been the editor of the UB Post newspaper since 1997. Jill regularly contributes to Agence France-Presse, Far Eastern Economic Review, Deutsche Welle and the Canadian Broadcasting Corporation. She is happiest riding camels in the Gobi desert. 

Michael Kohn: Michael is the editor of the Mongol Messenger and contributed to the first edition of Ger. He is a regular contributor to Associated Press and the Far Eastern Economic Review. Michael is an avid traveler and is an expert on hitchhiking across Mongolia.  

Ms. N. Baigalmaa: Photo journalist for Onoodor (Today) newspaper, the number one independent newspaper for three years. “Photo journalism is always interesting. I really enjoy taking action photos.” She is fed up of taking photos of static photos of people standing or sitting and has devoted her life to photo journalism. One never boring thing for her is her two sons and a girl. Sometimes she loses her sports jacket to her oldest son, now taller than her.”

Stories

Depositors’ blues: Banks fail to reform and become solvent.In the absence of a trustworthy formal banking system, Mongolians are sticking to an elaborate informal banking system driven by pawn shops

by G. Enkhtuya

“Mongolia is currently in the clutches of a full-blown banking crisis. On the surface life appears normal on the streets of the capital. Workers busily renovate apartments to open as shops and restaurants, while other workers march to the many building sites throughout Ulaanbaatar. But there is no doubting the situation is serious.”

Young Mongolian entrepreneurs lead the business revolution

By Michael Kohn

“Under communism, L. Bayasgalan studied fungus. Under capitalism, she’s used her scientific knowledge to build her own organic vegetable business. The 35-year-old is in the vanguard of a budding army of Mongolian entrepreneurs cashing in on the impoverished landlocked country’s nine year transformation from the world’s second oldest communist state to a free-market democracy.”

Meat, milk and Mongolia: 
Misunderstood and often maligned, the Mongolian diet does make sense

By N. Oyunbayar

“A stroll down any Mongolian residential street is usually the first introduction to a visitor of the savoury odours of the traditional meals of this country. If you are invited into somebody’s ger (or traditional tent dwelling) or apartment, you will probably have an opportunity of tasting buuz, khuushuur and bansh.

“These Mongolian national meals are made with minced meat seasoned with garlic or onion (it can be anything from mutton to beef to camel to horse to gazelle) covered with flour and steamed in boiling water, fried in oil and boiled in water. For many visitors to the country the vast quantities of meat consumed can at first be surprising. But it is not long before a visitor finds their favourite Mongolian food, be it buuz, khuushur or a number of other treats. A Canadian living in Ulaanbaatar once told me, “the Mongolian national food contains a lot of meat, but I like the buuz.

“The meat-dependent diet arises from the need for hearty food to stave off the cold and long winters. Traditionally nomadic herders, Mongolians have for centuries been dependent on mostly animal products for their dietary staples. Now after over nine years of transition, the traditional diet has been used as a shield against hunger and for the wealthy, subject to the influence of imported foreign foods and cuisine. When the Russians pulled the plug on Mongolia’s aid in 1991, the economy went into a severe crisis. For many Mongolians it was their first experience of serious hunger. The staple traditional diet of meat, milk and flour saw many people through this crisis, when food imports from the former Soviet Union dropped off.

“Mongolians traditionally have turned to foods that are high in protein and minerals, relying less on more seasonable foods like vegetables and fruits. This means a diet heavy on meat and dairy products, the latter when sour in the summer time thought to clean the stomach. It isn’t just about meat though. Mongolians do also eat cereal, barley and natural fruits and plants native to the country.

“Out of necessity Mongolians have found creative and ingenious ways to use the milk of all five of the domestic animals in the country: sheep, cattle, goats, camels and horses. Orom is the cream that forms on top of boiled milk; aaruul are dried curds and can be seen baking in the sun on top of gers in the summer; eetsgii is the dried cheese; airag is fermented milk of mares (female horses); nermel, is the home-brewed vodka that packs a punch; tarag, is the sour yogurt; shar tos, melted butter from curds and orom, and tsagaan tos, boiled orom mixed with sometimes flour, natural fruits or eesgii. The method of drying the dairy products is common in preparing them. The Mongolians prepare enough dairy products for the long winter and spring.

“The traditions of using, producing and preparing these foods are stronger outside the main cities, where the population is more reliant on the vast herds for food. B. Baljmaa (Mongolians generally use their first names), a dietitian and nutritionist at the National Nutrition Research Centre, says there is a genetic compatability for the food.

‘Before 1992 there wasn’t much research in this area. But now we know from our research that Mongolians are better able to absorb foods with more acid. So, traditional food should be kept in the country.’

“Since 1997 Mongolians have seen a substantial increase in the variety and quantity of imported foods, many of which were only thought of as exotic 10 years ago. Since the start of 1999 the Soviet-style market stalls now compete against western-style supermarkets, with trolleys and shelves proudly saying “Made in Mongolia.” In markets like Dalai Eej, Dorvon Uul, Food Land and Mercury it is possible to buy delicious prepared and canned foods, candies, biscuits, and unknown and unused before by Mongolians, products like oranges, bananas, plums and American chickens.

“On top of the canteens and cafes serving Mongolian food, there are now many restaurants, canteens, bakeries and tea shops which serve meals from Russia, Italy, India, China, Japan, Korea, England, France, Senegal and Turkey. Most of these restaurants are located in the capital, Ulaanbaatar. Mongolians have taken to the new tastes. “I think Mongolians like roasted chicken and fish when they go to the foreign sit-down restaurants, and hot dogs and pizzas in the fast foods shops,” says I. Narantsetseg and her husband J.Battulga. Both were dining in the Seoul restaurant, and are happy they can go out for food: “it is a very good thing that there are opening a lot of restaurants where friends and family can go and enjoy food in comfort.”

“Isobe Hiroshi, manager of Seketei, a high-end Japanese restaurant, told me “only 20 per cent of our customers are Mongolians. The vast majority of our clients are foreign, especially Japanese people who are working and traveling here. I think Mongolians have still not grown used to sushi and sashimi, the raw fish prepared in our restaurant. But I hope we will welcome more and more Mongolians in the future.”

“The traditional diet in the cities is more changed, more european. And with comes its own dangers for Mongolians says the Nutrition Centre’s Baljmaa:

‘There is a big problem of importing poisonous foods and food which probably will cause the nutrition-related diseases common in more developed countries,” she continues.”While the trend around the world amongst health-conscious people is towards natural products for their food, some Mongolians use some food which can cause troubles for their health. For example, fast food made with more oil, salt and sugar are considered the biggest dangers for human health. On the plus side prices for these imported foods are higher and only the wealthiest people can afford them; the poor people can’t buy and eat it no matter how much they desire. This means their poverty is protecting their health. We should boost our efforts to raise awareness on what foods protect your health.’

“Help in improving nutrition awareness a poster portraying a ger details the food habits of Mongolians and the nutritional value of common foods.

“Now I want to present to you recipes of processing and preparing some Mongolian national products and meals:

“From ancient times, Mongolians use abundant and peculiar methods of processing meat and preparing food.. One of the more popular methods of processing the meat is to prepare borts (dried meat) for use in winter. Borts is made from the meat of cows, goats and camels. Here is a recipe for camel borts presented by Dr. Sh. Tserenpuntsag who engages in the research of the meat.

1. Separate the meat from its layer of fat, as fat will spoil in drying.
2. Cut meat into strips about 20-30 centimeters long and two to five centimeters thick.
3. Hang to dry in a well-ventilated room.
4. Leave for four to five months.
5. Cut into small strips for use in any dish you like.

“If soaked in water, the meat will expand up to two and half times in size. It should then be cooked for 18 minutes.

“The main method of cooking the meals of the Mongolians is boiling and steaming, considered the most healthy method in cooking by researchers the world over. Here is a recipe for buuz from the Nutrition Centre. It is considered one of the national meals of the Mongolians and is cooked by steaming and is a good fast food.”

Girl power in Mongolia: What is the status of gender after nine years of transition?

By D. Dorjjav

“As American author Arthur Schlesinger once said, the main breaker of peace in our time is social differentiation. It is unfortunate that, despite developments in human civilisation, modern times have brought only new manifestations of this phenomenon, based on people’s mind, feeling, life style, goals and dreams.”

Money may be tight, but Mongolians are still going online, booting up and sending emails

By Jill Lawless

“Inside Mongolia’s former Construction College, a slab of brightly painted concrete overlooking Ulaanbaatar, murals on the peeling walls still depict beefy workers engaged in heroic labour. The stern visages of Marx, Engels and Lenin loom above the central staircase.

But students these days have neither communism nor construction on their minds. The building is now the School of Computer Science and Management of the Mongolian Technical University.”

The real Mongolian gets the nod from Western fashion designers. Mongolia’s top fashion designer, Solyolmaa, gives Ger a quick lesson on Mongolian clothing

By A. Delgermaa

“Last year’s fashion runways were dominated by one influence: Mongolian traditional design. If a designer wanted to show they were boldly embracing natural fibers and furs, then the refrain ” my show is all Mongolian” would be proudly boasted to the media. The country has become a synonym for sartorial flare and rugged beauty. It also doesn’t hurt that one of Mongolia’s top exports, cashmere wool, is in vogue, from Japan to Europe to the United States. After years of being isolated from the west under the umbrella of the Soviet Union, Mongolian fashion is proudly strutting the catwalks of the world.”

Cashmere is king but Mongolia still struggles to reap the benefit

By A. Delgermaa

A Mongolian cashmere designer once opined that Mongolians are lucky that most goats in the country are capable of producing fine cashmere. And while Chinese cashmere dominates the marketplace, Mongolian cashmere is by far the purest and finest.

About 30 cashmere companies contributes tens of millions of dollars a year to the country’s wealth (though nobody is quite sure how much because most cashmere sales go unreported to the government). But the revenue isn’t what it used to be due to problems in the domestic industry and a drop in the world price. Z. Ayur, chief secretariat of the Gobi company, thinks it doesn’t have to be that way. “Unfortunately we lose half of our raw cashmere to China,” he says.” The Chinese buy cashmere at a high price, not depending on the quality. This means national manufacturers lack raw cashmere to process into garments.” He thinks raw cashmere exports should be banned or subject to a duty of 100 to 150 per cent. Mongolia’s weak infrastructure plays a part as well. It is cheaper for herders to travel to the Chinese border with cashmere than to bring it to the capital, Ulaanbaatar. Often when they are at the border with China, they are subjected to some hard bargaining by Chinese brokers, who exploit the fact herders can’t afford to walk away empty handed. 

Cashmere has always been considered a luxury and expensive. But in the past two years it has lost its fusty image as only for old people. Trendy designs have attracted a vast market of younger cashmere consumers. “I guess in the past it was dear and expensive and designs weren’t very appealing to the younger set,” thinks Gerelmaa, the chief designer of Gobi company. 

The Gobi company is one of the few state enterprises left over from the socialist period that still makes money (and is due for privatization this year – a prime pick for foreign investors). 

In 1972 the United Nations funded projects to experiment with starting a cashmere garment industry in Mongolia. This innovative thinking led to a joint Japanese-Mongolian venture in 1981 to start the first cashmere manufacturer, Gobi. These days it still produces one third of the country’s cashmere products. 

Mongolian Wool and Cashmere Federation head Tsendmaa is optimistic about the drop in the world market price.” It will soon go back up again,” she says with confidence. “The reserve of cashmere in the world will run out soon. What happened with the drop in prices is typical of any industry when it overproduces.” What worries her most is the flood of Mongolian cashmere going to China, where Chinese workers process and knit the garments and reap the job benefits.

While cashmere is still known for its use in classic turtle, crew and v-neck jumpers, things have changed. “Before we mostly exported classic styles in off-white, brown, grey, black, bark, blue or dark red to Japan or Germany,” continues Tsendmaa. “Now Americans order more fashionable cashmere for the young. The designs of short jumpers that expose bare chests and waists are cheap to produce (less material) and suitable for young fashions.” 

Italian, French or Belgian customers are fussier and demand greater variety in designs. These countries determine the vogue for cashmere wear and use the most high tech knitting technology.

Contemporary cashmere fashion in France or Italy can combine fur or silk. Colours have also been revamped, with the young going for light blue, light pink, snow white, off-white and light green. Italians and Americans like metal grey with rose or pink. Mixing up the colours in sporty stripes and lines is also popular.

Cashmere is very practical, warm and light. “It is not suitable for the office,” says Gerelmaa.” Cashmere wear is more suitable to wear for a night out or just for hanging out. But of course it is not for sport!” 

Fashionable Mongolian cashmere is becoming a strong competitor to Chinese, Italian, Scottish or American cashmere. “The raw material is pure and the design is more fashionable.” And a happy Gerelmaa likes the sound the cash register makes in Japan: “In Japan classic Mongolian style is sold for more than US $1,200 in the Takashimaya Store, in GINZA.” Now if more of that kind of hard cash found its way back to Mongolia, the country would definitely be better off. 

Mongolians call them mannequins, but this model has something to say and a good head on her shoulders

Interview by A. Delgermaa

It could be said that there is no girl who does not dream of becoming a model. Many Mongolian girls, particularly Ulaanbaatar city girls, are flocking to attend courses in modeling in the last few years. Some say models are mushrooming in Mongolia, a country known for its fresh-faced people and robust physiques. 

Ger interviewed S. Ikhertsetseg, one of the twin top models of Mongolia.

When did you first appear on the fashion stage?

“When we were 15 we played piano for the state concert on International Women’s Day on March 8. The ( Best Fashion) company was in trouble and they did not have anyone to wear some leather fashions for the show in the concert. It was fortuitous that we were asked to be the models. We kept it secret from our parents until we received a prize from Mongolia’s top fashion show, Goyol (or beauty) , in 1988. That was a year after the state concert. Being a fashion model was not considered so desirable as it is now. We were busy studying at music school and our parents did not know what we were doing.”

What do you think of today’s models?

“In the early days of fashion shows in Mongolia in the 1980s, we did not have many competitors. These days there are many beautiful Mongolian models we have to compete with, but only a few are very good. If someone is lucky, they have the potential to compete at the world level. Personally, I don’t like models who are too trained by courses.”

Do you think becoming famous is pure luck?

“Of course it is luck. But that doesn’t mean it isn’t a lot of hard work. You must send photos to agencies, and then only then, will someone see your photo – that is luck.”

What about design and fashion in Mongolia? Are Mongolians fashion sensitive?

“I can not say Mongolians are sensitive to fashion. I think our designers should work harder. Design is not a dress or a suit. It is everything, the whole cornucopia of details. I do not think we are going to compete with Europe, which has a long history of making clothing, rich in colors or designs. There is a big difference between fashion in the West and in Mongolia.”

Mongolia has a lively free press who sometimes step over the line when it comes to gossip and scandal reporting. These so-called “yellow” newspapers have damaged many people’s reputations. This had also happened to you. Some newspapers called the two of you the Barbie girls in Beijing, earning a lot of money.

“Yes, they did say those bad things. We replied to them.”

Was it before the court?

“No, that is a personal question.”

What was the result?

“The newspapers didn’t do that again.”

What do you do now?

“Both of us keep up the fashion work and also teach piano. Music is our profession and love. We founded the Association of Models of Mongolia to protect their rights and strengthen their position in the society.”

Impact

The stories have been featured in many books on the country, and the magazine was recommended as a good resource by the Lonely Planet guidebook. 

This was not only the first publication of its kind in the UN, it was also a pioneering online venture and remarkable for a country lacking the advantages of wealthier countries.

An online survey of the state of Mongolia’s media and its history (www.pressreference.com/Ma-No/Mongolia.html), had this to say: “An interesting variation from some of the other publications available is Ger Magazine (published online with guidance from the United Nations Development Program, UNDP), which is concerned with Mongolian youth in cultural transition. The name of the magazine is meant to be ironic because a ger is the Mongolian word for yurt—a yurt being traditional nomadic housing—but the magazine is about urbanization and globalization of Mongolian youth.”

Citations

A Complete Guide on Celebrations, Festivals and Holidays around the World by Sarah Whelan, Asteroid Content, 2015

Gale Directory of Publications and Broadcast Media by Jeff Summer, Gale Group, 2001

Mongol Survey, Issue 8, The Society, 2001

Mongolian Culture and Society in the Age of Globalization by Henry G. Schwarz (editor), Center for East Asian Studies, Western Washington University, 2006

Nations in Transition: Mongolia by Jennifer L. Hanson, Infobase Publishing, 2003

Teen Life in Asia by Judith J. Slater, Greenwood Publishing Group, 2004

World Press Encyclopedia: A Survey of Press Systems Worldwide, Volume 1 by Amanda C. Quick, Gale Group, 2003

Some of the team behind Ger:

Editor-in-Chief: David South

Logo Design: P. Davaa-Ochir

Layout and Online: B. Bayasgalan

Contributors: A. DelgermaaMichael KohnJill LawlessPeter Marsh, and N. Oyuntungalag.

Read the Wikipedia entry here: en.wikipedia.org/wiki/Ger_magazine

Read the full content by searching the www.archive.org wayback machine via the http://www.un-mongolia.mn website: https://web.archive.org/web/19990420090143/http://www.un-mongolia.mn/

Ger Magazine contributor Jill Lawless’ book Wild East: Travels in the New Mongolia here: https://wildeasttravelsinthenewmongolia.wordpress.com

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021