Launched in 1999 towards the end of my two-year assignment in Mongolia, this book is a unique resource for a developing country: a one-stop compilation of journalism chronicling the ups and downs of life in a country where the political and economic system has been turned on its head. You can download an edited selection of the book from Google Books here: In their own words: Selected writings by journalists on Mongolia, 1997-1999.
27 Years Contributing as a Health and Human Development Communicator | 1991 – 2017
Whilst studying at the University of Toronto in the 1980s, the seeds were sown for much of the work that followed in the 1990s and 2000s. And what came together was the ability to undertake innovative communications initiatives using media and the latest digital tools. I had a strong interest in what constituted a modern, healthy society, and this eventually led my studies from psychology to sociology to history and eventually medical history. Along the way, I further developed my keen interest in communicating, writing for student media and broadcasting on student radio. I also organised various student organisations, from Erindale College’s first Peace Club, to its Amnesty International chapter, and eventually ran on a reforming ticket for the Students Adminstrative Council (SAC) at U of T. I undertook primary research for a history professor (Sidney Aster) working on a book, looking into the British Government’s efforts to organise food supply shipments during World War II (the biography of Lord Salter, Power, Policy and Personality: the Life and Times of Lord Salter, 1881-1975), and catalogued the CIA (Central Intelligence Agency) collection for the University of Toronto (Robarts Library). Being U of T, I also had the privilege of making amazing contacts and meeting some of the brightest Canadian minds of the time (for example, Professor Edward Shorter, co-author of Shock Therapy: A History of Electroconvulsive Treatment in Mental Illness).
The 1990s were an exciting time because it was possible to blaze new trails with emerging digital technologies. And this led to highly influential work with the United Nations and the UK’s National Health Service (NHS). This included an opportunity to head up the communications office for the UN in Mongolia just at the moment in the late 1990s when the Internet was coming online, and undertaking an influential role heading the launch of a child health portal for the prestigious Great Ormond Street Children’s Hospital (GOSH)/Institute of Child Health (ICH), just as the NHS was undertaking its Modernisation Plan in the early 2000s.
1985/1989: Graduate from the University of Toronto with a BA Honours in History (including medical history) and Political Science. One of my final year papers addressed medical quackery involving the drug laetrile as a cancer cure and how the medical establishment and regulatory authorities, in their attempts to prevent its use, in fact played into the prevailing anti-establishment political climate and distrust of institutions and the government.
1989/1991: Begin work as a Unit Coordinator for a chemotherapy ward of the Princess Margaret Cancer Centre (previously Princess Margaret Hospital/Ontario Cancer Institute) in Toronto. First training in health informatics and witness first-hand new computer initiatives to quantify workload on the ward to better allocate resources.
1994/1996: Editor-in-Chief for Watch Magazine, an innovative youth culture and media start-up partly funded by the Government of Canada. Watch Magazine played an important role in Toronto’s recovery from the economic collapse brought about by the combination of the late 1980s crash and government austerity policies. By engaging youth (high school-aged writers, editors and creatives), Watch Magazine showed their energy and perspective could jolt the city back to life, despite the negative media portrayal of youth at the time.
“As one of those high school kids and the guy who wrote (most of) this article, I’d like to say thanks to David [South] for all his hard work on Watch magazine! I learned a lot from him and it was a great experience.” William White
In 1995 I worked as a Senior Media Reporter for the Financial Times‘ newsletters New Media Markets and Screen Finance. I covered the rise of new media, including the Internet and cable and satellite television channels. Also covered new film-financing schemes funded by the European Union and the rise of new media in the Nordic countries. Stories included:
Whilst working for a UK-based international development consultancy, I prepared papers for the American Foundation for AIDS Research (AMFAR), the Global Fund to Fight AIDS, Tuberculosis and Malaria, the Harvard Institute for International Development (HIID), for various UN agencies including UNCTAD and UNAIDS, and coordinated the preparation of the report and launch strategy for the World Bank’s Task Force on Higher Education and Society (2000).
2001/2003: Project Manager in charge of Web Strategy for the GOSH Child Health Portal at Great Ormond Street Hospital for Children NHS Trust/Institute of Child Health.
2001: Begin work on the development of the award-winning GOSH Child Health Portal for the National Health Service (NHS). As part of the NHS’ Modernisation Plan, it was called a “role model” for the NHS and one of the “three most admired websites in the UK public and voluntary sectors,” and was developed and launched under heavy public and media scrutiny. Each stage of the Portal’s development would coincide with a high-profile media launch. For example, the Hospital’s 150th birthday celebrations included Her Majesty Queen Elizabeth II and pop star Madonna.
“The GOSH/ICH web site to date has been a notable success. Not only has it met a majority of its objectives … and achieved recognition as ‘exemplary’ among NHS resources, but it has also generated a number of spin-off projects, including Children First (as a successor to GOSHKids) and The Virtual Children’s Hospital. …
“In a context in which less than 25% of all projects realise even 50% of their benefits, the satisfaction of 75% of the original objectives .. must rank as a significant achievement.” Consultant’s evaluation of the GOSH Child Health Portal in 2003.
2003/2004: Live and work in Jerusalem, Israel. Travel extensively around the country during the hudna.
2007/2017: Consultant and Editor and Writer for the United Nations Office for South-South Cooperation (UNOSSC) (formerly the Special Unit for South-South Cooperation). Both an e-newsletter (Development Challenges, South-South Solutions) and a magazine (Southern Innovator) are produced chronicling the impact of mobile and information technologies on the global South, and the rise of a 21st-century innovator culture as a result. Both media substantially raise the profile of the global South, Southern Solutions, and the 21st-century global innovation culture, while also being cited as an influential resource in the UN’s adoption of an innovation and South-South Cooperation agenda for its programming and priorities.
The thinking behind this work can be found in two sources:
1) Innovation: Applying Knowledge in Development by The UN Millennium Project, “commissioned by United Nations Secretary-General Kofi Annan to develop a practical plan of action to meet the Millennium Development Goals. As an independent advisory body directed by Professor Jeffrey D. Sachs, the UN Millennium Project submitted its recommendations to the UN Secretary General in January 2005. The core of the UN Millennium Project’s work has been carried out by 10 thematic Task Forces comprising more than 250 experts from around the world, including scientists, development practitioners, parliamentarians, policymakers, and representatives from civil society, UN agencies, the World Bank, the IMF, and the private sector” (Innovation: Applying Knowledge in Development, UN Millennium Development Library, Taylor & Francis, 17 June 2013).
2) Two editors for the e-newsletter and magazine, Cosmas Gitta and Audette Bruce, authored a paper jointly with Professor Calestous Juma (a well-known scholar and leading figure in the study of innovation at the Belfer Center) in 2005 for the Harvard Kennedy School’s Belfer Center for Science and International Affairs titled, Forging New Technology Alliances: The Role of South-South Cooperation.
2007: David South Consulting begins work on the e-newsletter Development Challenges, South-South Solutions for the then-Special Unit for South-South Cooperation (SSC) at the United Nations. The e-newsletter is distributed by email to an influential global subscriber audience working in international development and the United Nations, as well as distributed online via various platforms.
2008: Reader response experiment begins with crowd-powered news website NowPublic. Initial proposal for the development of book or magazine on innovation. Awarded grant for Cuba study tour by BSHF.
2009: Adjust e-newsletter content based on reader responses. Begin posting content on Twitter platform.
2010: Begin development of the new global magazine Southern Innovator with the then-Special Unit for South-South Cooperation (SSC) at the United Nations and a design team in Iceland led by Solveig Rolfsdottir, one of Iceland’s top graphic designers and illustrators.
The magazine was produced to the UN’s design standards, as well as abiding by the UN’s Global Compact. With production in Iceland, the magazine could be designed and laid out using 100 per cent renewable energy sources.
Launch David South Consulting as Senior Partner working with talented global professionals.
It is called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space…”. Launch www.southerninnovator.org website (now www.southerninnovator.com) and social media including Twitter account @SouthSouth1.
To avoid censorship and interference, Southern Innovator‘s editorial operations were based in London, UK and its design studio was based in Reykjavik, Iceland (a high-ranking country in the World Press Freedom rankings and a former top place holder in the UNDP Human Development Index). Using a women-led design studio, it developed a design vision that could communicate across borders using clear graphic design and high-quality images. For example, when it launched in 2011, infographics were rare in development publications and at the UN; now they are commonplace. It also tried to be as ‘green’ as possible. The studio was powered on 100 per cent renewable energy (in particular, geothermal energy); the hard copy of the magazine is printed on paper from sustainable forests.
2012: Launch second and third issues of Southern Innovator Magazine at the GSSD Expo in Vienna, Austria.
Called a “Beautiful, inspiring magazine from UNDP on South-South innovation.”
With 201 Development Challenges, South-South Solutions stories posted on the NowPublic platform, a total of 336,289 views by 2012 had occurred, according to the NowPublic counter (Closed in December 2013, the stories published on NowPublic were able to reach a large, global audience, receiving 201,109 views as of 27 June 2010, and reaching 420,151 views by 31 July 2013. The stories were cited in many other media resources and also in books. This includes Export Now: Five Keys to Entering New Markets by Frank Lavin and Peter Cohan (2011) and The Canadian).
2013: Launch fourth issue of Southern Innovator Magazine at the GSSD Expo in Nairobi, Kenya.
Called “fantastic, great content and a beautiful design!” and “Always inspiring.”.
2014: Launch fifth issue of Southern Innovator Magazine at the GSSD Expo in Washington, D.C. U.S.A. The Twitter account @SouthSouth1 called “ one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Final issues of e-newsletter Development Challenges, South-South Solutions published.
The two publications proved influential on a number of fronts, being early to draw attention to the following: the rising use of mobile phones and information technology in development, the world becoming an urban place, innovative food solutions including the nascent insect food sector (now a big thing), altering perspectives on what is possible in Africa, the use of data science to innovate development, and tracking the growing number of technology hubs and the fast-growing start-up culture in the global South. The publications were cited for shaping the new strategic direction adopted by the United Nations Development Programme (UNDP) (the UN’s leading development organisation) and its first youth strategy, and the development of the Sustainable Development Goals (SDGs). As the world’s first global innovator magazine, Southern Innovator’s design had to be appropriate for a diverse audience. It has drawn praise for being both “beautiful” and “inspiring”, while its use of sharp, modern graphic design and infographics inspired others in the UN to up their game when it comes to design.
2015: Develop scale-up plan for Southern Innovator Magazine. The UNOSSC was promoted from being a Special Unit to an Office. It also had its budget increased.
South-South cooperation and innovation have now become the key methodology for the UN’s delivery of its programmes and projects. In 2015, China pledged US $2 billion to “support South-South cooperation” and called for the international community to “deepen South-South and tripartite cooperation”. In development parlance, they have been “Mainstreaming South-South and Triangular Cooperation” in their plans.
The current policy vogue for innovation in developing and developed countries can trace its roots back to some of the early work done by these two publications (and which was further amplified by the annual Global South-South Development Expo (GSSD Expo), which often would feature innovators from the two publications, spreading the innovation message around the world). Both publications had set out to inspire and “champion a global 21st century innovator culture”. And they have done this, as can be seen from concrete evidence and anecdotal responses from individuals and organizations alike.
I worked as a journalist for magazines and newspapers from 1991 to 1997 in Canada and the United Kingdom and as a radio host for a weekly spoken word interview programme, Word of Mouth (CKLN-FM).
This included working as an investigative journalist for Now Magazine, “Toronto’s alternative news and entertainment source”, as a Medical and Health Correspondent for Today’s Seniors, and as an investigative journalist and reporter for two Financial Times newsletters, New Media Markets and Screen Finance.
Could it be possible to do high-quality investigative journalism in the context of a shrinking economy undergoing austerity, and where the media sector is contracting and consolidating around a small number of media companies? Is it possible to launch new media products in the face of a contracting economy and reach new audiences and create new markets?
In Canada, the early to mid 1990s were the years of government austerity and economic crisis. After the crash of 1989/1990*, institutions came under great stress. Health care, for example, was pitched into a period of turmoil and change. Drawing on my experience working in the health sector (Princess Margaret Hospital/Ontario Cancer Institute), I covered this crisis in many stories for various publications, in particular Today’s Seniors.
The Canadian economy severely contracted and unemployment was at 11.4 per cent by 1993 (Statistics Canada), and as Statistics Canada says, “Because employment recovered at a snail’s pace after the recession of the early 1990s, the decline in the unemployment rate was delayed until 1994”.
The media in general could not avoid the wider economic crisis. According to the book The Missing News: Filters and Blind Spots in Canada’s Press (Robert A. Hackett and Richard S. Garneau, Canadian Centre for Policy Alternatives, University of Toronto Press 2000), Canada’s media was also in a crisis throughout the 1990s, as declining resources, staff layoffs and media closures reduced the breadth and depth of news coverage. Canadian media as a whole also has a “great dependence on advertising, which accounts for more than 70% of daily newspaper revenues, about 64% of magazine revenues,” which means there is enormous pressure to only publish stories that do not upset advertisers. And monopolies exert great control over news content in Canada: “In the United States, ten companies control 43.7% of total daily newspaper circulation. By contrast, in Canada since 1996, one single company controls a comparable share of the media pie.”
The impact of this crisis was summed up by Jeffrey Simpson in the book The Missing News, where he said newspapers are “shrinking in size, personnel, ambition and, as a consequence, in their curiosity,” …. “I believe the result has been a diminution in quality.” (p64)
This is the context in which, ironically, it was possible to flourish as a much-sought-after investigative journalist who could get the story and get the quotes and as an editor. And it was also a time for opportunity, in particular as new media rose in importance, from cable and satellite television, to the rise of the Internet.
I broke original stories for Now Magazine as a member of their investigative reporting team, for Today’s Seniors as its Medical and Health Correspondent, and as a reporter for two Financial Times newsletters in London, UK. I also broke original stories as a freelancer for many other magazines and newspapers, including Hospital News, The Toronto Star, This Magazine, The Annex Gleaner, Flare, The Financial Post Magazine, Canadian Living, and others. I drew on strong contacts in health care, media, politics, international relations and the military.
I was an editor for magazines, newspapers and newsletters as well, gaining invaluable experience and contacts. This included as Editor-in-Chief for start-up youth publication, Watch Magazine (see Case Study 2), and as Features Editor for Id Magazine (see Case Study 3).
Themes covered included the uses – and abuses – of data, the impact of military engagements to uphold international law, how to re-structure health care when budgets are tight, with populations ageing, and technology and scientific advances quickly expanding options, the emerging new media world of cable and satellite television and the Internet, the sexual revolution 2.0, urbanization and how it re-shapes politics and community, international development, and youth culture.
Story highlights include covering data concerns over Canada’s border screening measures, questions about the air quality of aircraft cabins, the debate over airstrikes in Bosnia, scandals involving peacekeepers in Somalia and reporting on the UN peacekeeping mission in Haiti, reforms to medical education in Canada, innovators in health care, the tug of war over health care spending during austerity measures, London, UK designers, the growing role of Nordic countries in cable and satellite television, the film financing scene in Europe and the UK, the new sexual revolution and its impact on cable and satellite television and the rising Internet, changes to Canada’s media industry, and Toronto’s embracing of the megacity concept and the political battles it sparked.
I edited newsletters and newspapers aimed at specific communities, from Canada’s medical history community to part-time students. And had the privilege of helming a start-up youth magazine as its Editor-in-Chief to its commercial success (see Case Study 2).
* “The last two recessions in Canada occurred in 1982 and 1990. … The most recent Canadian recession began in the second quarter of 1990 and over the next 12 months GDP fell by 3.2%. … The recovery from this recession was unusually slow; there was almost no growth between mid-1991 and mid-1992. This slow recovery was export driven.” (The Canadian Encyclopedia)
“In early 1994, Canada’s economic situation was not that favourable—our economy was facing some rather serious problems.
“… the recession here was more severe than in the United States.
“Working their way out of these difficulties was disruptive and painful for Canadian businesses. Defaults, restructurings, and downsizings became the order of the day. With all this, unemployment took a long time to recover from the 1990–91 recession and, in many instances, wages and salaries were frozen or reduced (Bank of Canada: Canada’s Economic Future: What Have We Learned from the 1990s?)
A small sample of published stories with links is below:
1991: Begin career as investigative journalist and editor.
1992: Work as a Medical and Health Reporter for Today’s Seniors and as an Investigative Journalist for Now Magazine. Work as Editor and Writer for the Hannah Institute for the History of Medicine’s newsletter.
1993: Published in many publications, including The Toronto Star, Canadian Living and This Magazine.
1994: Work on re-launch of Watch Magazine 2.0 and its expansion (see Case Study 2).
1995: Work as reporter for two Financial Times newsletters in London, UK.
1996: Work on re-launch of Watch Magazine 3.0 and its expansion. Begin work at Id Magazine as its Features Editor (see Case Study 3).
1997: Begin two-year assignment with the United Nations mission in Mongolia (see Case Study 4).
“David South … proved himself to be a penetrating, thorough and hard-working journalist. He produced a lot of very good stories …” Neil McCartney, Editor, Screen Finance, Telecom Markets and Mobile Communications, London, UK
It isn’t the nicest thing to think about, but if accident or illness strikes, you could end up receiving unwanted treatment.
But in 1994 things will change. The living will or advance directive – a document clearly stating a patient’s wishes about how they want to be treated – will become part of the doctor-patient relationship.
A trio of acts passed last December – the Advocacy Act, the Substitute Decisions Act and the Consent to Treatment Act – allow, albeit in rather vague language, for Ontarians to set out in advance which medical procedures they would or wouldn’t accept and let’s them name a proxy in case they are incapable of expressing their wishes.
This vague language – intended to allow patients to customize their wishes – means that writing a living will can prove to be a troubling and confusing experience.
To aid decision-making, the University of Toronto Centre for Bioethics is offering advice through a “model” living will.
The centre’s Dr. Peter Singer has geared the “model” to meet Ontario legislation and to offer a guide for anybody who doesn’t know where to begin.
“We put a lot of detail in the advance directive about states of incompetence people get into, and also the sorts of procedures providers might recommend in those health states.”
Singer sees living wills as an effective tool aiding patients to control their own health care.
“Unless the doctor is a longstanding friend it’s hard to know what patients want. As a practicing doctor, I have run into an incompetent person where their family member has no idea what sort of wishes the person would have wanted. The goal of a living will is to provide the personal care the patient would want.”
But there is a danger. Dr. Singer urges the need for informed and detailed language in a living will.
“If I have a couple minutes to make a decision I need a document that gives me a lot of confidence that this person wouldn’t want this treatment.”
In an emergency, the doctor might not even know of the living will’s existence. Dr. Singer advises giving a copy to your family doctor, lawyer, or proxy, and keep one with you at all times. When so-called “smart” health cards come along, Dr. Singer would like to see the living will recorded on the magnetic strip along with other health information.