The Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia was published in 1999 by the UNDP Mongolia Communications Office. The EPAP Handbook and the Mongolian Green Book were funded by the European Union’s TACIS programme.
Ferguson and his Mongolian colleagues had spent two years mobilizing Mongolians across the country to take practical steps to address the country’s environmental problems as part of the Environmental Public Awareness Programme (EPAP). Few people had as much first-hand knowledge of the country and its environmental challenges as they did.
In its 2007 Needs Assessment, the Government of Mongolia found the EPAP projects “had a wide impact on limiting many environmental problems. Successful projects such as the Dutch/UNDP funded Environmental Awareness Project (EPAP), which was actually a multitude of small pilot projects (most costing less than [US] $5,000 each) which taught local populations easily and efficiently different ways of living and working that are low-impact on the environment.”
It could be said the world and the global order both stand at a crossroads. Countries have never been so connected as they are today because of the communications revolution that began in the 1990s. The trade linkages brought about by the most recent phase of globalization (post-1980s) have dramatically increased prosperity for some regions and countries, China being the most obvious example. But, as we are reminded on a daily basis, the environment is stressed, with species depletion and pollution being the most extreme signs of this stress. And war and civil strife are still with us.
In 2015, the United Nations launched the Sustainable Development Goals (SDGs), 15 years after it had launched the Millennium Development Goals (MDGs) in 2000. Both sets of goals attempt to benchmark progress on improvements to human well-being and to give countries and the international community a road-map to what is most important. The eight MDGs have been followed up with 17 SDGs (and many views on how effective such a strategy really is). It seemed as good a time as ever to reflect on what role I have played in this period, as well as to look forward to what will happen over the next 12 years (2030).
“The United Nations is designed to make possible lasting freedom and independence for all its members.”
“We must build a new world – a far better world – one in which the eternal dignity of man is respected.”
US President Harry S. Truman
“It has been said that the United Nations was not created in order to bring us to heaven, but in order to save us from hell.”
UN Secretary-General Dag Hammarskjold at University of California Convocation, 13 May 1954.
“Today continuing poverty and distress are a deeper and more important cause of international tensions, of the conditions that can produce war, than previously.”
“The stark and inescapable fact is that today we cannot defend our society by war since total war is total destruction, and if war is used as an instrument of policy, eventually we will have total war.”
“The grim fact is that we prepare for war like precocious giants, and for peace like retarded pygmies.”
Canadian Prime Minister Lester B. Pearson
“A shift is necessary toward lifestyles less geared to environmentally-damaging consumption patterns.”
“We may get to the point where the only way of saving the world will be for industrial civilization to collapse.”
Maurice F. Strong, Former Under-Secretary General of the United Nations; Founder of the United Nations Environment Programme (UNEP)
“a super-crate, to ship a fiasco to hell”
“a sinister emblem for world power”
Architect Frank Lloyd Wright
The First Development Phase
From its founding, the United Nations was constructed around the highest human aspirations after two devastating World Wars, while also drawing fire from its critics and skeptics (American architect Frank Lloyd Wright being one of the more biting).
In January 1949, US President Harry Truman set forth a challenge for the remainder of the 20th Century. The wealthy nations must aid the poorer ones to become wealthier and more democratic: in short, to become like the United States (Starke 2001: 143). The means of accomplishing this was to be international development, and its tool, foreign aid.
Development as defined by President Truman at the start of the first international development period of the 20th century meant “nothing less than freeing a people from want, war, and tyranny, a definition it is hard to improve on even today (Starke 2000: 153).”
I grew up in the Canada of the 1970s and 1980s. For most of that time, the charismatic and internationally-minded Liberal Prime Minister Pierre Trudeau was in power. Canada’s profile and role in the United Nations and international development was high at this time, in particular in ‘peacekeeping’ missions.
Peacekeeping holds a special place for Canadians. An innovative initiative from then-Ambassador to the United Nations and later Prime Minister Lester B. Pearson in the 1950s (he received the Nobel Peace Prize for it), Canada has since had a long history with peacekeeping missions.
When I served with the Canadian Armed Forces Reserve in the early 1980s, we trained not only for war with our Cold War foe the Soviet Union, but also for peacekeeping missions. In fact I nearly went on one if not for my acceptance to study at the University of Toronto in 1985. Otherwise, I would have been off on a peacekeeping mission that year.
This phase of international development and the United Nations was framed by the Cold War and its tensions and limits: the world divided between opposing ideologies and economic systems and travel between these two worlds (Communism versus free markets and democracy) was severely restricted.
And when I graduated in 1989 from the University of Toronto, all this fell apart very quickly. The First Phase of International Development had come to a swift end.
The Second Development Phase
In 1997, I was hired to head the communications office for the UN/UNDP Mongolia mission. It was a pivotal time in international development. With the forces of ‘globalization’ unleashed (and China’s rapid rise already well underway), the UN was clearly also in a period of great change and stress. The collapse of the Soviet Union in 1991 and its trading system (Comecon), pitched former Communist countries into severe crisis. Comecon locked-in Soviet Union satellite allied nations (including Mongolia) into a reciprocal arrangement of trade links and subsidies. The Mongolia I arrived in in 1997 was a country in turmoil. Poverty was widespread, food was difficult to get, unemployment was very high, families were falling apart under the stress of the crisis, and people’s health was poor, with very high rates of alcoholism and STDs.
This second phase of international development can be characterized by the international response to the collapse of the Soviet Union and the adjustment to the rapid changes brought about by the forces of globalization. The communications revolution was getting underway at this time as the Internet began to arrive, even in Mongolia, which had been cut-off from full relations with the Western world during the period of Communism. Mobile (cell) phones were around but still a luxury item used by wealthy businessmen or senior government officials. International aid and development was primarily in the domain of large international institutions and bilateral donors.
UN/UNDP Mongolia played an important role in helping to stabilize Mongolia during the late 1990s and to put in place the foundations for recovery from crisis (called “one of the biggest peacetime economic collapses ever” at the time). Mongolia eventually, briefly, became the fastest growing economy in the world by the second decade of the 21st century.
In the 1990s, the UN was being challenged to think and do things differently and to respond to the communications revolution. This presented a great opportunity to use the Internet and computing to communicate in new ways; to innovate and experiment. Despite its crisis, Mongolia was able to embrace these new ways and was called a “role model” for the wider United Nations by 1999 (the end of my assignment in Mongolia).
The Third Development Phase
With the adoption of the Millennium Development Goals (MDGs) in 2000, it could be argued, a third development phase had begun. The turn of the century was also during the so-called ‘Dotcom Bubble’ when investment in the Internet economy was peaking, and China was on the cusp of being accepted into the WTO (World Trade Organization) and getting set for another period of rapid expansion and growth. Both phenomenon were fueling greater trade and connectivity, especially between the countries of the so-called “global South”.
The MDGs were an attempt to guide and focus development at the international and national level by setting forth eight goals as a challenge. But, just as these internationally agreed goals were being rolled out, something was quietly happening away from New York. In China, it was clear the country had done something truly remarkable: following its own development goals and plans, China lifted the largest number of people in human history out of poverty in the shortest space of time. Those who are students of history will know how stunning an accomplishment this is: China was once a country held up as a poster child for poverty, political instability, frequent famines, human misery and global isolation. China had been the country featured in the charity and famine appeals pleading for relief and aid, just as the countries in Africa and Southeast Asia were to become.
China’s growing export power was also powering globalization. And liberalized trade was powering growth for many countries in Asia and Latin America. This increasing export trade and global connectivity was creating new wealth for many countries and growing the middle classes of the so-called ‘global South’. At the same time, the Internet revolution was being joined by the mobile technologies revolution. These communications tools were making it possible to connect with people who had been frozen out of global markets, while simultaneously creating whole new digital economies employing people and creating new wealth.
Beginning in late 2006 after working around the world in various UN missions on assignments related to the MDGs, I began an exciting new opportunity with the then-Special Unit for South-South Cooperation (SSC) (now the United Nations Office for South-South Cooperation – UNOSSC).
21 Years of Creating International Change | 1997 – 2018
Adjust e-newsletter content based on reader responses. Begin posting content on Twitter platform.
2010: Begin development of the new global magazine Southern Innovator with the UN’s Special Unit for South-South Cooperation (SSC) and a design team in Iceland led by Solveig Rolfsdottir. The magazine was produced to the UN’s design standards, as well as abiding by the UN’s Global Compact. With production in Iceland, the magazine could be designed and laid out using 100 percent renewable energy sources.
Develop and launch the new branding for David South Consulting and its website, davidsouthconsulting.com, all designed by one of Iceland’s top graphic designers and illustrators, Solveig Rolfsdottir.
It is called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space…”. Launch www.southerninnovator.org website (now www.southerninnovator.com) and social media including Twitter account @SouthSouth1.
To avoid censorship and interference, Southern Innovator‘s editorial operations were based in London, UK and its design studio was based in Reykjavik, Iceland (a high-ranking country in the World Press Freedom rankings and a former top place holder in the UNDP Human Development Index). Using a women-led design studio, it developed a design vision that could communicate across borders using clear graphic design and high-quality images. For example, when it launched in 2011, infographics were rare in development publications and at the UN; now they are commonplace. It also tried to be as ‘green’ as possible. The studio was powered on 100 per cent renewable energy (in particular, geothermal energy); the hard copy of the magazine is printed on paper from renewable forests.
Called “fantastic, great content and a beautiful design!” and “Always inspiring.”.
2014: Launch fifth issue of Southern Innovator Magazine at the GSSD Expo in Washington, D.C. U.S.A. The Twitter account @SouthSouth1 called “ one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Final issues of e-newsletter Development Challenges, South-South Solutions published.
The two publications proved influential on a number of fronts, being early to draw attention to the following: the rising use of mobile phones and information technology in development, the world becoming an urban place, innovative food solutions including the nascent insect food sector (now a big thing), altering perspectives on what is possible in Africa, the use of data science to innovate development, and tracking the growing number of technology hubs and the fast-growing start-up culture in the global South. The publications were cited for shaping the new strategic direction adopted by the United Nations Development Programme (UNDP) (the UN’s leading development organisation) and its first youth strategy, and the development of the Sustainable Development Goals (SDGs). As the world’s first global innovator magazine, Southern Innovator’s design had to be appropriate for a diverse audience. It has drawn praise for being both “beautiful” and “inspiring”, while its use of sharp, modern graphic design and infographics inspired others in the UN to up their game when it comes to design.
South-South cooperation and innovation have now become the key methodology for the UN’s delivery of its programmes and projects. In 2015, China pledged US $2 billion to “support South-South cooperation” and called for the international community to “deepen South-South and tripartite cooperation”. In development parlance, they have been “Mainstreaming South-South and Triangular Cooperation” in their plans.
The current policy vogue for innovation in developing and developed countries can trace its roots back to some of the early work done by these two publications (and which was further amplified by the annual Global South-South Development Expo (GSSD Expo), which often would feature innovators from the two publications, spreading the innovation message around the world). Both publications had set out to inspire and “champion a global 21st century innovator culture”. And they have done this, as can be seen from concrete evidence and anecdotal responses from individuals and organizations alike.
UNDP (the United Nations Development Programme) had the following to say about the UNOSSC’s senior management up to 2015 under the Directorship of United Nations Envoy for South-South Cooperation, Yiping Zhou, calling it “unsatisfactory”:
“The United Nations Office for South-South Cooperation (UNOSSC) is an independent entity created by the General Assembly in 1974, General Assembly resolution 3251(XXIX), to support cooperation among developing countries.
UNOSSC receives its mandate and policy framework from General Assembly decisions and resolutions. UNOSSC also serves as the Secretariat of the High-level Committee (HLC) on South-South Cooperation, a subsidiary body of the General Assembly.
UNOSSC is hosted by UNDP and, as is the case with similar entities, is expected to follow UNDP rules and regulations, including those pertaining to financial and HR management. UNOSSC is likewise subject to UNDP’s oversight and due diligence instruments.
The Audit makes 16 recommendations with the objective of improving UNOSSC’s effectiveness in the areas of: governance; programme and project activities; and operations.” Excerpt from Statement (5 May 2016)
The retirement in 2016 of Southern Innovator‘s Editor-in-Chief, Cosmas Gitta, meant the magazine lost its strongest advocate within the UNOSSC and thus was not included in the next budget post-audits.
“The e-newsletter Development Challenges, South-South Solutions proved to be a timely and prescient resource on the fast-changing global South, tracking the rise of an innovator culture driven by the rapid adoption of mobile phones and information technology …
“In 2010, work began on the development of the world’s first magazine dedicated to the 21st-century innovator culture of the global South. My goal was to create a magazine that would reach across countries and cultures, meet the UN’s standards, and inspire action. Southern Innovator was the result. Mr. [David] South played a vital role in the magazine’s development from its early conception, through its various design prototypes, to its final global launch and distribution.
“Both the e-newsletter and magazine raised the profile of South-South cooperation and have been cited by readers for inspiring innovators, academics, policy makers and development practitioners in the United Nations and beyond.
“I highly recommend Mr. [David] South as a thoughtful, insightful, analytical, creative and very amicable person who has the unique ability to not only grasp complex problems but also to formulate a vision and strategy that gets things done. … ” Cosmas Gitta, Former Assistant Director, Policy and United Nations Affairs at United Nations Office for South-South Cooperation (UNOSSC) in UNDP
“I think you [David South] and the designer [Solveig Rolfsdottir] do great work and I enjoy Southern Innovator very much!” Ines Tofalo, Programme Specialist, United Nations Office for South-South Cooperation (UNOSSC)
This is an unofficial publication of UNDP. Views presented in this document do not necessarily reflect those of UNDP. Mongolia Update is provided as a service to those who are interested in the rapid changes taking place in today’s Mongolia. A note about Mongolia Update: The Mongolia Update has proven to be one of the more popular documents produced by the UNDP Mongolia office. Since the autumn of 1997 UNDP has been able to offer two more frequently updated sources of information: the UNDP homepage and our monthly newsletter, the Blue Sky Bulletin (available from our office if you are not already receiving it). Please use the United Nations Homepage at http://www.un-mongolia.mn to keep abreast of the latest political, economic and social developments in Mongolia. Mongolia Update is an unofficial document of UNDP and is designed to periodically keep our partners outside of Ulaanbaatar apprised of issues in the country.
“Mongolia is not an easy country to live in and David [South] showed a keen ability to adapt in difficult circumstances. He was sensitive to the local habits and cultures and was highly respected by his Mongolian colleagues. … David’s journalism background served him well in his position as Director of the Communications Unit. … A major accomplishment … was the establishment of the UNDP web site. He had the artistic flare, solid writing talent and organizational skills that made this a success. … we greatly appreciated the talents and contributions of David South to the work of UNDP in Mongolia.” Douglas Gardner, UN Resident Coordinator and UNDP Resident Representative Mongolia
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