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Solar-Powered Mobile Clinics to Boost Rural Healthcare in Africa

New UNOSSC banner Dev Cha 2013

Around the world, innovative thinking is finding new ways of using solar power technology to bring electricity to underserved areas of the global South. Innovators are experimenting with new technologies, new business models and new ways to finance getting solar power into the hands of the poor.

One recently launched new solution is a solar-powered mobile health clinic that is bringing 21st-century medical diagnostic services to rural areas.

The US $250,000 Solar Powered Health Centre has been built by the Korean technology company Samsung (http://www.samsung.com/africa_en/news/localnews/2013/samsung-launches-solar-powered-health-centre-model-to-bring-quality-healthcare-to-rural-areas).

A truck packed with medical equipment that draws electricity from solar panels, it is traveling to rural, underserved parts of sub-Saharan Africa.

The truck is seven metres in length and comes packed with medical goodies, including a fully equipped eye and blood clinic and a dental surgery. It hopes to make it easier to reach the six in 10 residents of sub-Saharan Africa who live in rural areas, and who are often very far from affordable medical services. There is a blood analyzer, spectacle repair kit, and a non-contact tonometry test to measure the inside of a person’s eye. People can also be tested for HIV, malaria and many other conditions.

Samsung (samsung.com) developed the truck as part of its efforts to create “Built for Africa” technologies. The truck was built in Johannesburg, South Africa, helping create local jobs and skills.

Samsung hopes to scale the initiative to a million people in Africa by 2015.

The clinics were launched in Cape Town at the 2013 Samsung Africa Forum and are being rolled out by Samsung Electronics Africa (http://www.samsung.com/africa_en/#latest-home) as part of what the company calls a “large-scale medical initiative on the continent”.

The roaming trucks will be staffed by qualified medical professionals and will educate people about the importance of preventive medical screening.

Targeted conditions include diabetes, high blood pressure, tooth decay and cataracts. The clinics will also conduct public health education campaigns about the importance of preventive medicine (http://en.wikipedia.org/wiki/Preventive_medicine).

“What many see as minor health issues will not only get worse over time, but will affect other aspects of quality of life. The child that cannot see properly cannot learn properly,” said Dr. Mandlalele Mhinga, a member of the Nelson Mandela Children’s Hospital (http://nelsonmandelachildrenshospital.org/). “Mobile solutions help address this issue by making medical services accessible to more people in rural areas, and educating them about health care at the same time.”

The mobile clinics hope to reduce the vast difference between the quality of health care available to rural residents and people in urban areas.

Even in countries such as South Africa with the highest level of development in the region, medical care coverage is patchy and unreliable. For those who can afford it, 20 per cent of the population, there are private medical schemes. But everyone else must rely on an over-stretched and under-funded public health sector.

Samsung has based this innovation on its first-hand experience with providing medical services to rural areas in Africa.

“This experience has shown us how desperately medical treatment is needed across the continent, and inspired us to develop a sustainable and innovative solution to reach the people who need it most,” said Ntutule Tshenye, Business-to-Government and Corporate Citizenship Lead for Samsung Africa. “While our CSR (corporate social responsibility) strategy in Africa is largely focused on education, our efforts to enrich lives will not be felt if people’s basic needs, such as access to healthcare, are not met.”

Samsung’s “Built for Africa” product range (http://www.samsung.com/africa_en/africancitizenship/home4.html) also has a wide range of other projects and initiatives to boost health and living standards on the continent. These include education programmes, such as the Samsung Electronics Engineering Academy, Samsung Solar Powered Internet Schools, the Samsung Power Generator, and the Samsung eLearning Centres.

Samsung Electronics Co., Ltd. is a consumer electronics multinational and employs 227,000 people worldwide.

By David South, Development Challenges, South-South Solutions

Published: August 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Google Books: https://books.google.co.uk/books?id=YfRcAwAAQBAJ&dq=development+challenges+august+2013&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-august-2013-issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

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Afro Coffee: Blending Good Design and Coffee

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY 

The importance of good design and a strong brand in the success of a business cannot be emphasised enough. That extra effort and thought can take a business from local success to regional and even global success. As consultants KPMG make clear, “For many businesses, the strength of their brands is a key driver of profitability and cash flow “. Yet the majority of small businesses fail to think about their brand values or how design will improve their product or service.

The case of Afro Coffee from Cape Town, South Africa shows how a small and humble café can raise its ambitions and its profits. It re-vamped its modestly successful café into a brand with global ambitions. By undertaking a thorough and comprehensive brand development inspired by the colourful vibe of Africa, Afro Coffee has built a consistent image from the design of its café and shop to its wide range of branded teas, coffees and fashion wear – all sold in the café, on the web and through distribution deals with other shops.

“It started out as a café in downtown Cape Town,” said founder Grant Rushmere. “Our concept was to harness a Pan African view of contemporary urban Africa. The pop art nature of African design inspired us to create our own brand of coffee instead of the usual Italian coffee that most cafes use. Our goal was to refocus people to the origins of coffee – that it in fact originated in Africa before being discovered by the Arabs and from Yemen, exported around the world. Many people don’t know this, so we attempt to capture and celebrate this African spirit in our packaging and all we do.”

Afro Coffee had started out as a simple café. But after a major re-design and adoption of a new concept, the café has become a global brand and expanded into a branch in Europe. By infusing the spirit of Africa and its design aesthetics into all aspects of the café and its products – coffee, tea, fabrics, fashion – Afro Coffee has been able to develop a seamless image that is unforgettable.

Rushmere was joined by two Austrian partners to help with building the new brand and facilitating its global launch. “Design and branding have been a passion of mine,” said Rushmere. “and these are realized through the Afro Coffee brand and the fun merchandising we develop. One of my partners has an international network of advertising agencies and the other has developed and owns a world-leading brand. With their experience, I will continue to guide the development of Afro Coffee.”

Afro Coffee’s website includes a video tour of the café and introduction to the ‘Afro dude’ character and a short cartoon video adventure. To help develop customer loyalty, the café has live bands three times a week from across Africa.

“Our mission is to communicate the joys of Africa through our Afro Cafes and our Afro-branded products. The fact that the African people are so wonderfully not self-conscious at all, with their humour and freedom and their style and design. Hopefully we can convey this spirit and enhance the lives of people who consume our product and sip coffee listening to Afro Tunes at our cafes. For South Africa, we try to show just how cool Afro culture actually is and instil a sense of confidence into people to make them realize what they already are – lofty ideals but we’ll have a go!”

As the brand developed, a range of teas were produced using only African teas like Rooibos, a non-caffeine root. The next to come was fabrics based on West African religious clothing. They became table cloths and were so popular, they moved into combining them with leather to make Afro Bags – all part of expressing the lifestyle that inspires the brand.

Distribution deals have been done to distribute the teas and coffees throughout South Africa and in Europe. The clothing range is now available on their online store (www.afrocoffee.com).

Its African-infused design for its coffee stand won the Design Indaba 2007 Award, South Africa’s design magazine and exhibition. Also designed by Peet Pienaar, it is inspired by Ghanaian woodwork and Kenyan coffee. The stand is a giant stiletto shoe stacked with tins of teas and coffees and an over-sized radio that doubles as a counter top.

Afro Coffee is proof a small business can grasp a bigger concept and in turn become a bigger success. It has been so successful, it has opened a new branch in Austria, begging the question: maybe this once-humble café is on the road to being an African Starbucks?

Resources

  • Afro Coffee’s award-winning display stand can be viewed at http://www.designindaba.com/
  • Brandchannel: The world’s only online exchange about branding, packed with resources, debates and contacts to help businesses intelligently build their brand.
  • Small businesses looking to develop their brand can find plenty of free advice and resources here: www.brandingstrategyinsider.com
  • Dutch Design in Development: Dutch designers are able to offer free support to new and small businesses in developing countries looking to export products to Europe.

Published: July 2007

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Each issue of Southern Innovator shows the role design has played in the success of the innovators profiled.

Baker Cookstoves – Designing for the African Customer

Contact me if you wish to receive a copy/copies of the magazine for distribution. Follow @SouthSouth1.

Southern Innovator Issue 1

Southern Innovator Issue 2

Southern Innovator Issue 3

Southern Innovator Issue 4

Southern Innovator Issue 5

Southern Innovator Issue 6

Innovator Stories and Profiles

Citing Southern Innovator

Finding Southern Innovator

Press Release 1

Press Release 2

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Southern Innovator Impact Summaries | 2012 – 2014

“The e-newsletter Development Challenges, South-South Solutions proved to be a timely and prescient resource on the fast-changing global South, tracking the rise of an innovator culture driven by the rapid adoption of mobile phones and information technology …

“In 2010, work began on the development of the world’s first magazine dedicated to the 21st-century innovator culture of the global South. My goal was to create a magazine that would reach across countries and cultures, meet the UN’s standards, and inspire action. Southern Innovator was the result. Mr. [David] South played a vital role in the magazine’s development from its early conception, through its various design prototypes, to its final global launch and distribution.

“Both the e-newsletter and magazine raised the profile of South-South cooperation and have been cited by readers for inspiring innovators, academics, policy makers and development practitioners in the United Nations and beyond.

“I highly recommend Mr. [David] South as a thoughtful, insightful, analytical, creative and very amicable person who has the unique ability to not only grasp complex problems but also to formulate a vision and strategy that gets things done. … ” Cosmas Gitta, Former Assistant Director, Policy and United Nations Affairs at United Nations Office for South-South Cooperation (UNOSSC) in UNDP

“I think you [David South] and the designer [Solveig Rolfsdottir] do great work and I enjoy Southern Innovator very much!” Ines Tofalo, Programme Specialist, United Nations Office for South-South Cooperation

Team | Southern Innovator Phase 1 Development (2010 – 2015)

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021