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Saving Water to Make Money

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The world’s water supplies are running low, and according to the World Health Organisation (WHO), four out of every 10 people are already affected. But despite the gloomy reality of this problem, entrepreneurs in the South are rising to the challenge to save water.

“The situation is getting worse due to population growth, urbanisation and increased domestic and industrial water use,” said WHO’s Director-General, Dr Margaret Chan. While the WHO has adopted the theme ‘Coping with Water Scarcity’ for this year, every year more than 1.6 million people die from lack of access to safe water and sanitation. Ninety percent of these deaths are children under the age of five.

The health consequences of water scarcity include diarrhoeal diseases such as cholera, typhoid fever, salmonellosis, other gastrointestinal viruses, and dysentery.

One unnecessary waste of water is car washing. The number of cars in developing countries is growing fast, with a 27 per cent increase in sales in China this year, and South America overtaking Asia as the world’s fastest-growing regional vehicle market (Global Auto Report). And all these cars will be washed, wasting this precious resource.

The large informal car washing market in Brazil has long been known for paying low wages and avoiding taxes. On top of this they also waste water. Lots and lots of water. In Brazil, 28.5 per cent of the population (41.8 million people) do not have access to public water or wastewater services. And 60 per cent do not have adequate sanitation (Brazilian Institute of Applied Economic Research).

Started in 1994, Drywash uses a locally available Brazilian organic carnauba wax to clean cars without using water. Drywash has also developed a line of cleaning products that cleans every part of a car without the need for water. They estimate they have saved 450 million litres of water in their first 10 years of operation. From the start, they set out to change the status quo and run a business that “thinks like a big corporation,” said its international partner, Tiago Aguiar.

To do this, Drywash’s management team focused on operating an efficient and professional business. When Brazil’s government passed strict laws against informal selling of products, Drywash was well positioned to benefit, with companies preferring to work with a legal business. Customers have also been attracted to Drywash because they know the service is consistent and to a high standard. Drywash made US $2.7 million in 2005.

Drywash prides itself on operating “on the books”, and paying taxes. They are also ambitious, and have expanded outside Brazil and into other services.

And they don’t just do private cars: they also clean private jets, with Drywash Air. They have also expanded into Mexico, Portugal and Australia, on top of 50 Brazilian franchises. They also want to enter the US market.

In China, Landwasher toilets is tackling the growing problem of providing flush toilets to the country’s 1.32 billion people. As its founder Wu Hao told the World Resources Institute (www.nextbillion.net), “Assuming all of our country uses water-flushing toilets, not even the Changjiang and the Yellow Rive will be enough.”

Formed six years ago, it has patented a process using a special agent and sterilisation to dispose of human waste without using water, and very little electricity.

Hao graduated from Beijing University’s Physics Department and developed management experience working in manufacturing, securities investment and corporate management.

“On a personal level, I love the natural environment… I can’t endure the large scale waste and damage to the environment caused by the process of construction in China.”

Landwasher has seen its sales grow to 40 million Yuan (US $5.2 million), and has six sales offices covering 27 provinces.

Landwasher has just been awarded a contract to provide portable toilets to the 2008 Olympics in Beijing.

Published: September 2007

Resources

  • World Water Council: Established in 1996, the World Water Council promotes awareness and builds political commitment to trigger action on critical water issues.
  • Water Supply and Sanitation Collaborative Council: Works on sustainable sanitation, hygiene and water services to all people, with special attention to the underserved poor.
  • The Stratus Group is a Brazilian fund looking for sustainable SMEs in Brazil’s high-growth green sectors.

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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African Megacity Makeovers Tackle Rising Populations

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Nigeria’s largest, busiest and most congested city, Lagos, has long had a reputation for dynamism mixed with chaos. Its sprawling slums and ballooning population have for decades stretched governments’ ability to provide services.

The 2006 census placed the city’s population at close to 8 million, making it the most populous city in the country and the second largest in Africa after Cairo. One forecast saw the population reaching 23 million by 2015. It was called the fastest growing city in Africa by UNHABITAT (2008). The city is Nigeria’s economic and financial hub and critical to the country’s future.

According to a report by the International Institute for Environment and Development, Africa now has a larger urban population than North America and 25 of the world’s fastest growing big cities. Getting to grips with urban development will be critical for the future of the continent and the wellbeing of its people.

In West Africa, an OECD study found the area stretching along the Gulf of Guinea in the Atlantic Ocean had a network of 300 cities larger than 100,000 people and the biggest collection of urban poverty on the planet.

It is a common problem across the South as fast-growing city populations surge past the ability of institutions and infrastructure to cope.

By 2025, Asia could have 10 or more cities with populations larger than 20 million (Far Eastern Economic Review).

It is a development challenge that urgently needs solutions.

In Lagos, the Oluwole district – formerly a crime-plagued slum – has been transformed into a new marketplace, and the plan is to follow this with new offices, homes and shops. The brainchild of the Lagos state governor Babatunde Fashola (http://en.wikipedia.org/wiki/Babatunde_Fashola), redevelopment of the 20,000 square metre site is part of his multi-stage plan to bring more order to the chaos that is daily life in Lagos. There are also ambitious plans afoot to build new roads and bridges. The area’s traffic congestion is also being targeted for solutions. The former slum is now re-branded as the Oluwole Urban Market and Multifunctional City Centre (http://tinyurl.com/2wmrscq) and is being re-developed in partnership with the private sector.

The re-developed slum is part of the much-larger Lagos Island Central Business District (CBD) Revitalisation/Marina City Project, a five-year project, jointly executed by the Lagos government and private sector players. This project has already begun with the redesigning and reconstruction of roads and infrastructure within the CBD and the adjoining axes.

Another fast-growing African city is Addis Ababa. The capital of the East African nation of Ethiopia, it has been in the grip of a building boom for the past few years. But much of this building has been unplanned and, to many, is ugly. The current building boom’s architectural legacy has been criticized for leaving buildings that are too hot for the climate and require expensive air conditioning systems. They also use imported cement and steel and are not earthquake-proof.

Addis Ababa (http://en.wikipedia.org/wiki/Addis_Ababa) was founded in 1886 by Emperor Menelik II. It is now host to the African Union (http://www.africa-union.org/) and it is this important role that has architects advocating for a new approach to the city’s development.

Addis is home to some of the highest density urban slums in the world, according to the UN. Some estimates place the population at of the city at 4.6 million people and that it could double by 2020. But its pattern is unusual for an African city. Dirk Hebel of Addis Ababa’s architecture school  (http://www.eiabc.edu.et/managing-board/scientific-director.html) told The Economist it defies the usual pattern of rich centre and poor periphery. Instead, because crime is low and the rich seem to tolerate the poor living among them, the slums are jammed between office buildings and flats in the wealthy parts of the city.

Architects favour smaller buildings that stay true to local stone and traditional guttering to collect the rain. Hebel believes turning local would cut building costs by a third and save on costly imports.

The architecture school has received funding from a technical institute in Zurich, Switzerland called ETH (http://www.ethz.ch/index_EN) to help develop new ideas.

Hebel and ETH’s head, Marc Angelil, have written a book profiling the architectural styles of the city. The city has gone through various phases: during its Marxist period (1974-1991) government buildings mimicked the Soviet Union. During the Italian fascist occupation (1935-1941) they followed the styles favoured by Italian dictator Benito Mussolini. Political problems aside, the architects believe the Italians brought good planning, allowing streets to radiate out from landmark buildings.

The city is plagued – like so many in the South – by pollution and traffic gridlock. Growth is on projection to be so large by 2050, the country would need 20 new cities of 5 million people each to accommodate it (UN). This is an epic challenge requiring imaginative thinking and new ways.

Published: November 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Creative Commons License
This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022