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Saving Water to Make Money

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The world’s water supplies are running low, and according to the World Health Organisation (WHO), four out of every 10 people are already affected. But despite the gloomy reality of this problem, entrepreneurs in the South are rising to the challenge to save water.

“The situation is getting worse due to population growth, urbanisation and increased domestic and industrial water use,” said WHO’s Director-General, Dr Margaret Chan. While the WHO has adopted the theme ‘Coping with Water Scarcity’ for this year, every year more than 1.6 million people die from lack of access to safe water and sanitation. Ninety percent of these deaths are children under the age of five.

The health consequences of water scarcity include diarrhoeal diseases such as cholera, typhoid fever, salmonellosis, other gastrointestinal viruses, and dysentery.

One unnecessary waste of water is car washing. The number of cars in developing countries is growing fast, with a 27 per cent increase in sales in China this year, and South America overtaking Asia as the world’s fastest-growing regional vehicle market (Global Auto Report). And all these cars will be washed, wasting this precious resource.

The large informal car washing market in Brazil has long been known for paying low wages and avoiding taxes. On top of this they also waste water. Lots and lots of water. In Brazil, 28.5 per cent of the population (41.8 million people) do not have access to public water or wastewater services. And 60 per cent do not have adequate sanitation (Brazilian Institute of Applied Economic Research).

Started in 1994, Drywash uses a locally available Brazilian organic carnauba wax to clean cars without using water. Drywash has also developed a line of cleaning products that cleans every part of a car without the need for water. They estimate they have saved 450 million litres of water in their first 10 years of operation. From the start, they set out to change the status quo and run a business that “thinks like a big corporation,” said its international partner, Tiago Aguiar.

To do this, Drywash’s management team focused on operating an efficient and professional business. When Brazil’s government passed strict laws against informal selling of products, Drywash was well positioned to benefit, with companies preferring to work with a legal business. Customers have also been attracted to Drywash because they know the service is consistent and to a high standard. Drywash made US $2.7 million in 2005.

Drywash prides itself on operating “on the books”, and paying taxes. They are also ambitious, and have expanded outside Brazil and into other services.

And they don’t just do private cars: they also clean private jets, with Drywash Air. They have also expanded into Mexico, Portugal and Australia, on top of 50 Brazilian franchises. They also want to enter the US market.

In China, Landwasher toilets is tackling the growing problem of providing flush toilets to the country’s 1.32 billion people. As its founder Wu Hao told the World Resources Institute (www.nextbillion.net), “Assuming all of our country uses water-flushing toilets, not even the Changjiang and the Yellow Rive will be enough.”

Formed six years ago, it has patented a process using a special agent and sterilisation to dispose of human waste without using water, and very little electricity.

Hao graduated from Beijing University’s Physics Department and developed management experience working in manufacturing, securities investment and corporate management.

“On a personal level, I love the natural environment… I can’t endure the large scale waste and damage to the environment caused by the process of construction in China.”

Landwasher has seen its sales grow to 40 million Yuan (US $5.2 million), and has six sales offices covering 27 provinces.

Landwasher has just been awarded a contract to provide portable toilets to the 2008 Olympics in Beijing.

Published: September 2007

Resources

  • World Water Council: Established in 1996, the World Water Council promotes awareness and builds political commitment to trigger action on critical water issues.
  • Water Supply and Sanitation Collaborative Council: Works on sustainable sanitation, hygiene and water services to all people, with special attention to the underserved poor.
  • The Stratus Group is a Brazilian fund looking for sustainable SMEs in Brazil’s high-growth green sectors.

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

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This work is licensed under a
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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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Brazil’s Agricultural Success Teaches South How to Grow

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Inflation, environmental stresses and population and economic growth are testing the world’s food supply systems. There is a strong need to boost yields and improve the quality of food.

Between now and 2050 the world’s population will rise from 7 billion to 9 billion. Urban populations will probably double and incomes will rise. City dwellers tend to eat more meat and this will boost demand.

The UN’s Food and Agriculture Organization (FAO) reckons grain output will have to rise by around half but meat output will have to double by 2050 to meet demand.

Two pioneering approaches to growing food in Brazil offer valuable lessons to countries looking to increase their food production.

One is taking place in Bahia state in north-eastern Brazil. On Brazil’s cerrado (savannah) (http://en.wikipedia.org/wiki/Cerrado), enormous farms grow cotton, soybeans and maize. One of them, Jatoba farm, has 24,000 hectares of land: vastly larger than comparable farms in the United States.

On the Cremaq farm in the north of the country in Piaui state, a transformation has taken place. Once a failed cashew farm, it is now a highly modern operation. Owned by BrasilAgro, it is benefiting from clever agricultural innovation that gets results.

BrasilAgro’s approach is to buy derelict or neglected farms and give them a high-tech makeover. The ‘makeover’ includes radio transmitters tracking the weather, SAP software (http://en.wikipedia.org/wiki/SAP_AG), a well-organized work force under a gaucho (http://en.wikipedia.org/wiki/Gaucho), new roads criss-crossing the fields, and a transport network of trucks to quickly get the food to ports for export. Piaui is an isolated place with few services: it can take half a day to get to a health clinic. Dependence on state welfare payments for survival is the norm for many residents.

Brazil, over 30 years, transformed itself from a food importer to one of the world’s major food exporters. It is now considered alongside the ‘Big Five’ top grain exporters of America, Canada, Australia, Argentina and the European Union. Importantly, it is the first tropical nation to do this.

The value of Brazil’s crops rose from US $23 billion in 1996, to US $62 bn in 2006. It is the world’s largest exporter of poultry, sugar cane and ethanol, and there has been a tenfold increase in beef exports in a decade.

Brazil made these impressive achievements with few government subsidies. According to the Organization for Economic Co-operation and Development (OECD), state support accounted for just 5.7 percent of total farm income in Brazil from 2005-07. In the US it was 12 percent, while the OECD average is 26 percent and the level in the European Union is 29 percent.

And despite frequent alarming reports, much of the farming expansion has not happened at the expense of the Amazon forests.

The agricultural success is down to Embrapa (http://www.embrapa.br/english) – short for Empresa Brasileira de Pesquisa Agropecuária, or the Brazilian Agricultural Research Corporation. A public company set up in 1973, it has turned itself into the world’s leading tropical research institution. It breeds new seeds and cattle and has developed innovations from ultra-thin edible wrapping paper for foodstuffs that turns colour when the food goes off to a nano-tech lab creating biodegradable ultra-strong fabrics and wound dressings.

Its biggest achievement has been turning the vast expanses of the cerrado green for agriculture. Norman Borlaug, an American plant scientist often called the father of the Green Revolution, told the New York Times that “nobody thought these soils were ever going to be productive.” They seemed too acidic and too poor in nutrients.

Embrapa uses what its scientists call a “system approach”: all the interventions work together. Improving the soil and developing new tropical soybeans were both needed for farming the cerrado. The two together also made possible the changes in farm techniques which have boosted yields further.

Many believe this approach can be applied to Africa as well. There are several reasons to think it can. Brazilian land is like Africa’s: tropical and nutrient-poor. The big difference is that the cerrado gets a decent amount of rain and most of Africa’s savannah does not (the exception is the swathe of southern Africa between Angola and Mozambique).

Another approach that Brazil has been pioneering is making small, family farms sustainable and productive for the 21st century.

There has long been a tension between those who believe in very large farms, agribusiness and mono-crops (http://en.wikipedia.org/wiki/Mono-cropping), and those who believe in having a large number of smaller farms with a wide variety of crops and animals.

But small farms have endured. The livelihoods of more than 2 billion people depend on the 450 million smallholder farms across the world. With their families, they account for a third of the world’s population.

Family farms are critical to weathering economic crises and ensuring a steady and secure food supply. The International Fund for Agricultural Development (IFAD) (www.ifad.org)called in 2008 for small family farms to be put at the heart of the global response to high food prices and uncertain food security.

In Brazil, this call is being answered by a bold initiative to create what is termed a “social technology”, combining a house building programme with diverse family farms.

The Brazilian farmers’ cooperative Cooperhaf: Cooperativa de Habitacao dos Agricultores Familiares (http://www.cooperhaf.org.br) – a World Habitat Awards winner – combines housing and farm diversification to support family farmers.

“Family farming is very important for the country – 70 percent of food for Brazilians comes from family farming,” said Adriana Paola Paredes Penafiel, a projects adviser with the Cooperhaf. “The government wants to keep people in rural areas.”

“We see the house as the core issue,” she continued.  “The farmers can improve their productivity but the starting point is the house.”

Started in 2001 by a federation of farmers unions, the Cooperhaf works in 14 Brazilian states with family farmers. In Brazil farmers have a right to a house in the law and the cooperative was formed to make sure this happened.

“We promote diversification to make farmers less vulnerable: if they lose a crop in macro farming, they lose everything. We encourage diversification and self-consumption to guarantee the family has food everyday. We help to set up a garden.”

The concept is simple: a good quality home acts as an anchor to the family farm, making them more productive as farmers. The farmers receive up to 6,000 reais (US $2,290) for a house, and can choose designs from a portfolio of options from the Cooperhaf.

As in other countries, the Cooperhaf and other co-ops encourage markets and certification programmes to promote family farmed food and raise awareness. Penafiel says promoting the fact that the food is family farmed is critical: to the consumer it is healthier, fresher and contains fewer chemicals than imported produce.

“Most agri business is for export,” said Penafiel. “If we don’t have food in the country, food for poor communities would not be available. This enables farmers to be more autonomous, not having to buy fertilizers and equipment and take on too much debt. That approach is not sustainable as we saw with the so-called Green Revolution.”

Published: September 2010

Resources

  • Africa Project Access: A South African company specializing in projects in sub-Saharan Africa and getting them finance. Website:http://www.africaprojectaccess.co.za/
  • Silk Invest: A specialist investment fund targeting the fast-growing markets of Africa and the Middle East. Website:http://www.silkinvest.com/
  • Olam: A global food supply company in ‘agri-products’ that got its start in Nigeria  and shows how a Southern brand can grow and go global and overcome the difficulties of cross-border trade. Website: www.olamonline.com

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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Urban Farming to Tackle Global Food Crisis

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The world’s population is becoming more urban by the day. By 2030, some five billion people around the world will live in cities. This year is the tipping point: urban dwellers (3.3 billion people) now outnumber rural residents for the first time (UNFPA’s State of the World Population 2007 Report). 

But with rising food prices across the globe, many city-dwellers are experiencing hunger and real hardship. On international commodity markets, food prices have gone up 54 percent over the last year, with cereal prices soaring 92 percent (FAO – World Food Situation). While living in an urban environment means living cheek-by-jowl with other people, it doesn’t mean there aren’t ways to grow food and supplement urban dwellers’ tight budgets and boost diets.

U.N. Secretary General Ban Ki-moon has called for food production to increase 50 percent by 2030 just to meet rising demand – and right now there are 862 million people undernourished (FAO). But one solution, urban farming, can make a huge difference, as the Caribbean island of Cuba has shown.

Today, Cuba imports about 50 percent of its minimum fuel and food requirements – a cost that reached US $1.6 billion last year for food. (Reuters). The island has been buffeted by one food crisis after another in the past two decades, first by the collapse of its aid from the Soviet Union, and then by a fuel crisis. But now, urban farming in Cuba provides most of the country’s vegetables, thanks to urban gardens that have sprung up on abandoned land in the country’s cities and towns. And the food is pesticide-free: 70 percent of the vegetables and herbs on the island are organic (http://www.soilassociation.org/web/sa/saweb.nsf/Living/ whatisorganic.html).

These urban farms mean fresh food is just a short walk away from the people who eat it. And in a world of rising fuel prices, Cuba has reduced the use of fossil fuels in the production and transportation of food.

The urban farms have created 350,000 jobs that pay better than most government jobs. It has also improved Cuban’s health: many have moved from diets dominated by rice and beans and imported canned goods from Eastern Europe, to fresh vegetables and fruits.

While Cubans receive at least a basic state ration of rice, beans and cooking oil, the rations do not include fresh fruit and vegetables. After the withdrawal of Soviet subsidies, the average Cuban’s daily calorie intake fell sharply. Between 1989 and 1993, daily calorie intake dropped from 3,004 to 2,323 (UN). But with the growth of urban farms, this has moved up to 3,547 calories a day – even higher than the amount recommended for Americans by the US government.

The secret to this success has been the rise of entrepreneurs like Miladis Bouza, a 48-year-old former research biologist who had to abandon a comfortable middle class life after the collapse of the Soviet Union. Her government salary dropped to US $3 a month. Unable to make ends meet and provide food for her family, she quit her job.

The Cuban government allowed people to turn unused urban land into mini farms. The cities have many vacant lots because the state owns most land and there isn’t competition from private developers, as in many other countries. Unusually for communist Cuba, 80 percent of the profits are kept by the farmers. This can be an average wage of US $71 per month.

“Those salaries are higher than doctors, than lawyers,” Roberto Perez, an agronomist who runs the country’s first urban farm, told The Associated Press. “The more they produce, the more they make. That’s fundamental to get high productivity.”

Miladis grabbed this opportunity to farm a half-acre plot near her home in Havana. Along with her husband, she grows tomatoes, sweet potatoes and spinach, and sells the vegetables at a stall on nearby busy street. This has enabled her monthly income to rise to between US $100 per month and US $250 per month, far more than the average government salary of US $19 per month.

Cuba was inspired by greenbelt farms in Shanghai (http://en.shac.gov.cn/hjgl/jqgk/t20030805_82028.htm): but Cuba has gone even further to make urban farming a key part of the national food supply.

All this urban farming is also all-natural farming. Farms have had to turn to natural compost as fertilizer, and natural pesticides like strong-smelling celery to ward off insects.

So-called organoponicos (http://academicos.cualtos.udg.mx/Pecuarios/ PagWebEP/Lecturas/ORGANOPONICOS.htm ) gather together a wide variety of vegetables, fruits and herbs, as well as ornamental plants. Customers are offered mangos, plantains, basil, parsley, lettuce, garlic, celery, scallions, collard greens, black beans, watermelon, tomatoes, malanga, spinach and sweet potatoes.

“Nobody used to eat vegetables,” said David Leon, 50, buying two pounds of Swiss chard at a Havana organoponico. “People’s nutrition has improved a lot. It’s a lot healthier. And it tastes good.”

Published: June 2008

Resources

African Farming Wisdom Now Scientifically Proven
Cheap Farming Kit Hopes to Help More Become Farmers
Hip-driven Pump Brings Water to Parched Fields
Kenyan Farmer Uses Internet to Boost Potato Farm
New Kenyan Services to Innovate Mobile Health and Farming
“Pocket-Friendly” Solution to Help Farmers Go Organic
Small Fish Farming Opportunity Can Wipe Out Malnutrition
Woman Wants African Farming to be Cool

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Southern Innovator Issue 3
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ORCID iD: https://orcid.org/0000-0001-5311-1052.

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Building an Interactive Radio Network for Farmers in Nigeria

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

As solar power technology has improved, new pioneers have emerged to exploit this innovation. Several decades ago, solar power was seen as too expensive for wide-scale roll out in poor countries and communities. But today, an army of solar technology pioneers has fanned out across the world to show the new wave of innovations and how they make solar power affordable.

More than 1.7 billion people around the world have no domestic electricity supply, of whom more than 500 million live in sub-Saharan Africa (World Bank). Without access to domestic electricity, these people need to fall back on expensive, battery-powered devices or use gas generators and lamps: a cost that eats into their income.  

More than 90 percent of Nigeria’s estimated 155 million people (US Census Bureau) live on just US $2 a day. Many of them are small farmers in remote areas. Access to information is very poor, especially critical information that can improve farming methods and boost incomes.

One of the most effective ways to communicate to a large number of people over a large territory is through radio.

A clever use of solar-powered battery radios has enabled the building of a low-cost, two-way communications network for rural farmers. The Smallholders Farmers Rural Radio (http://smallholdersfoundation.org) network broadcasts to 250,000 listeners with 10 hours of daily programming. The communications network reaches 3.5 million farmers in around 5,000 villages in Imo State (www.imostate.gov.ng), southeast Nigeria. The programming tackles issues from sustainable farming practices to HIV/AIDS and how to open a bank account . The clever part is the two-way dialogue between the listeners and the radio station. This is done through mobile radios known as AIR devices. They are small, solar-powered radios that let listeners send voice messages to the radio station. The message is stored on the radio station’s computers and later broadcast during a programme, allowing farmers to share their experiences, ask questions and receive answers in their own language.

The slim, hand-held silver-coloured radios have a small antenna and dials.

The network was created by Nnaemeka Ikegwuonu, who won a 2010 Rolex Laureate award (http://young.rolexawards.com/laureates/nnaemeka_ikegwuonu). The awards seek to foster innovation in the next generation. Launched in 2009, it looks for “visionary young men and women at a critical juncture in their careers, enabling them to implement inventive ideas that tackle the world’s most pressing issues in five areas: science and health, applied technology, exploration, the environment and cultural preservation.”  

Ikegwuonu hopes to bring the service to other parts of Nigeria.

His radio studio is the height of simplicity and sophistication: a laptop computer, a microphone, a headset and a small control board to manage the sound levels. The radio signal is broadcast through a 30-metre-high antenna.

Solar power is being creatively used in many countries to tackle energy poverty. This ranges from lamps and lights to cookers to small power packs for electronic devices, all the way to large hardware to power homes and communities.

In India, whole villages are already using solar energy and improving their standard of living. Various companies and projects are selling inexpensive solar appliances – from cooking stoves to lanterns and power generators – across the country.

A report by the International Finance Corporation called the sub-Saharan solar market the largest in the world – a market of 65 million potential customers, who could access off-grid lighting over the next five years (IFC). The report anticipated high growth rates of 40 to 50 percent for anyone entering the market, with less than one percent of the market currently being served.

With a billion Africans using just four percent of the world’s electricity (The Economist), energy poverty is already harming further economic growth and development gains. As Africa’s population is expected to double to 2 billion by 2050, the gap between people’s needs and the power available will be stark: in Nigeria, out of 79 power stations, only 17 are working (The Economist). It will take innovators like Ikegwuonu to bring hope to this situation and transform lives despite the obstacles.

Published: December 2011

Resources

1) ToughStuff has developed a modular range of affordable solar powered energy solutions to the three main power needs of poor consumers in the developing world – lighting, mobile phones and radios. Website:www.toughstuffonline.com

2) Solar Power Answers is a one-stop-shop for everything to do with solar power. It has a design manual and guides to the complex world of solar power equipment. Website:www.solar-power-answers.co.uk/index.php

3) How We Made It Africa: A website detailing success stories on businesses investing in Africa and how people are making the most of opportunities on the continent. Website:www.howwemadeitinafrica.com

4) Solar Sister: A clever way to sell solar lamps and torches using a network of women. Website: www.solarsister.org

5) D.light Design: Their lights use LEDs (light emitting diodes) (http://en.wikipedia.org/wiki/LED_lamp) and are four times brighter than a kerosene lantern according to D.Light Design. Website: www.dlightdesign.com

6) Lighting Africa: Lighting Africa, a joint IFC and World Bank program, is helping develop commercial off-grid lighting markets in Sub-Saharan Africa as part of the World Bank Group’s wider efforts to improve access to energy. Lighting Africa is mobilizing the private sector to build sustainable markets to provide safe, affordable, and modern off-grid lighting to 2.5 million people in Africaby 2012 and to 250 million people by 2030. Website: www.lightingafrica.org

7) A list of Nigerian companies selling solar-powered equipment and devices. Website: http://posharp.com/solar-energy-service-companies-in-nigeria-in-alphabetic-order_renewable.aspx?ptype=solar&btype=service&gtype=country_NG&xtype=ntype

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022