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Fashion Recycling: How Southern Designers are Re-using and Making Money

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

With the rising awareness of the importance of doing fashion in an ethical and sustainable way, more and more fashion designers in the South are getting very creative. Fashion earns big money around the world: The global clothing industry is estimated to be worth US $900 billion a year.

In Paris, the Ethical Fashion Show, now in its fifth year, showcases fashion that respects people and the environment while still being glamorous, luxurious and trendy. It has attracted designers from around the world, including Mongolia, Thailand, China, Peru and Bolivia. The show demands that all participants adhere to International Labour Organization conventions – including banning forced and child labour – respect for the environment, creating local employment and working with craftspeople to ensure skills are retained and the fashion reflects the diversity of the world’s cultures.

In Abidjan, Ivory Coast, Felicite Mai is using pride in her nation’s top export commodity, cocoa (Ivory Coast is the world’s number one exporter of cocoa), to make smart fashion wear at affordable prices. She has turned the beige-coloured jute sacks used to ship cocoa beans around the world into clothes for men and women.

“Ivory Coast’s economy is based on agriculture, especially cocoa and coffee. So I decided to promote these crops by creating these fashion designs,” Mai, whose real name is Maimouna Camara Gomet, told the Reuters news agency.

“For me, it’s a way of drawing the whole world’s attention to cocoa and coffee,” she said

Mai comes from a family of cocoa planters and is a graduate of a sewing school. She works out of a studio-cum-shop in the Treichville suburb of Abidjan.

The clothes are usually beige, but some are dyed dark brown or blue. They include skirts, tops, trousers, shirts, waistcoats, caps, bags and accessories; she gets the sacks – most emblazoned with “Product of Ivory Coast, Cocoa” — from the city’s port warehouses. She cleans the jute cloth first, before creating the fashions.

“I had this idea from when I was still at sewing school in 1987. Then I opened my own workshop in 1996 and I first launched these kind of designs in 2003 during a fashion contest at Divo (in the south of Ivory Coast)” said Mai, who has several assistants at her shop.

She has been able to attract as clients local celebrities, artists and musicians and even a few from abroad.

In Brazil, it is footwear that is getting the recycled-look treatment. The brand Melissa specializes in plastic shoes that are eco-friendly and made from 100 percent recycled materials. They use a plastic called melflex made from recovered plastic. The shoes are made in injection molds and the factory is so efficient, it has next to no waste as a byproduct. It recycles all the waste and water used in the production process. And as a plus, they make a point of paying the workers well, and supporting social and environmental causes in Brazil.

Their secret to putting zing into recycled plastic shoes is to have high-profile, celebrity designers design some of the shoes. So far, they have had UK fashion mistress Vivienne Westwood, the Campana Brothers, and the UK-based, Iraqi-born architect Zaha Hadid. Hadid is a controversial figure who always stirs up debate, and her rubber shoes have brought attention to the brand.

The Chilean studio Modulab has turned to recycled rubber from the car industry to make bags. The rubber comes in sheets so it is easy to cut and shape into bags, thus reducing the amount of time and energy used to make the bags. The line is called RTA (ready to assemble) and includes three types of bags: an envelope, a handbag and a messenger bag. Each sheet of recycled rubber comes with the specific slots and pins for the consumer to put the bag together at home, without any glue or sewing involved. Energy used in the making of the entire bag is 100 percent human, except in the production of the material itself.

In Ghana, the cheeky Ghanaian businessman-cum-fashion designer Kwabena Osei Bonsu wanted to do something about the ubiquitous plastic bags that pollute the landscape of the capital, Accra.

In Accra, a small city of 2.2 million people, up to 60 tons of plastic packaging is dumped on the streets every day, a figure that has risen by 70 per cent over the past decade.

“I wanted to come up with an idea that would solve problems in my lifetime,” he said to the Independent.

He came up with the brilliantly simple solution of turning these wasted and damaging plastic bags back into usable and fashionable carryalls and handbags. He collects the plastic sacks and stitches them back together. The business, Trashy Bags, employs a dozen tailors and seamstresses. Launched in December last year, it so far has collected 10 million used plastic sachets from the streets, and sold more than 6,000 bags. Handbags go for US $7.79.

Ghana’s huge quantity of discarded plastic water bottles are gathered up for recycling too. A storage room overflows with more than 3 million sachets that have been collected and cleaned ready for recycling.

Bonsu’s business has turned into a source of income for local people, who receive US $3.89 for 1,000 sachets – a good return where the average yearly income is US $495

“I collect sachets because I am jobless and this gives me money,” said Hadiza Ishmael, a 55-year-old grandmother who has delivered 4,000 plastic bags. “It also makes the place look nicer.”

Published: August 2008

Resources

  • The Re: Fashion Awards show is a brand new fashion phenomenon, set to transform social and environmental standards in the fashion industry within a decade. The RE:Fashion Awards will take place in London in November 2008. The glittering event will see major faces from the fashion world come together to recognise the most significant development in the fashion industry of the 21st century. The deadline for budding fashion designers to enter their contest is August 20th.
    Website: http://www.refashionawards.org/
  • A photogallery of the cocoa fashions:
    here: Photogallery 1
    and here: Photogallery 2
    And a video of Mai making the garments here: Video
  • Ethical Fashion Show: Isabelle Quehe, who established the event, said “You almost never see designers from developing countries doing shows in Paris, so this brings together natural products, local fair labour, respect for the environment and finding sales outlets in Paris.” Potential designers and exhibitors can contact the Ethical Fashion Show by sending collection photos and a brief explanation on how the fashions contribute to the ethical fashion movement.
    Send contributions to: 4, rue Trousseau 75011 Paris
    Email: unilove@wanadoo.fr
  • Once inspired to get into the global fashion business, check out this business website for all the latest news, jobs and events.
    Website: http://us.fashionmag.com/news/index.php
  • A creative agency specialising in the promotion of African culture to the world. They organise RUNWAY AFRICA—Africa’s annual Fall Fashion Show featuring five of Africa’s most promising rising design stars on the runway.
    Website: http://inspirationafrica.org/aboutus.html
  • Green fashion must really be making an impact–the BBC, Britain’s venerable public broadcaster, has started an on-line fashion magazine. Called Thread. Fashion Without Victim, it is dedicated to bringing the “latest of eco-fabulous style”. Through a “unique mix of affordable fashion, exclusive videos, photo galleries and thought-provoking features” the site is committed to promoting all aspects of ethical fashion.
    Website: http://www.bbc.co.uk/thread/
  • Traidcraft fights poverty through trade, helping people in developing countries to transform their lives. Established in 1979 as a Christian response to poverty, we are the UK’s leading fair trade organisation.
    Website: http://www.traidcraftshop.co.uk/default.aspx

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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Wireless Internet Culture Helping Zimbabwe Economy Recover

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Zimbabwe’s turbulent descent into hyperinflation at the beginning of the 2000s – and the food crisis it caused as prices soared and purchasing power shrank – captured the world’s attention. From refugees fleeing the country to widespread hunger and poverty, the impact of hyperinflation was stark and distressing. Since the country’s economy stabilized in 2009, various signals are showing that Zimbabwe is slowly making its way back to growth and stability.

The scale of the hyperinflation is summed up by Zimbabwe’s eye-popping inflation rate. By December 2008, inflation was estimated at 6.5 quindecillion novemdecillion percent (or 65 followed by 107 zeros — 65 million googol) (Forbes Asia).

One recovery strategy is emerging in Zimbabwe’s booming eating and drinking establishments. It seems the urge to socialize and network has become the source of economic vitality where so much else has been damaged.

The proliferation of coffee shops with wi-fi (wireless internet access) (http://en.wikipedia.org/wiki/Wi-Fi) has spawned a new, connected business culture that is flexible and entrepreneurial.

Zimbabwe’s unity government was formed in September 2008. By the beginning of 2009, the government relented on the crippling hyperinflation and allowed business to be conducted in the US dollar. This made it possible to save again and do business with greater predictability. At this time, the country had the world’s highest inflation rate and the central bank printed a 100 trillion Zimbabwe dollar note.

The economic result of greater stability has been new shopping malls opening and a boom in new eating and drinking establishments.

During the hyperinflation, eating out was the last thing on most people’s minds. Just surviving was the paramount daily task.

In the capital, Harare (http://en.wikipedia.org/wiki/Harare), the shopping mall Sam Levy’s Village (http://samlevysvillage.com), in the prosperous Borrowdale area of the northern suburbs, is full of thriving coffee shops, restaurants and pubs.

Outside of the wealthy enclaves, coffee shops have sprung up in the city’s art gallery, in sports clubs and a local supermarket chain.

While the coffees are still expensive relative to local wages, the Zimbabwe Online Hotspots (ZOL) (http://www.zol.co.zw) in the coffee shops have proved a big attraction. Most people in Zimbabwe have unreliable or non-existent electricity or, if lucky, poor-quality phone and internet dial-up in their homes.

ZOL Hotspots typically offer the first half hour of internet use for free. To surf longer, users must buy a voucher.

The damage done to the economy from hyperinflation and the political crisis means the country is still on the mend. But people have now resorted to what they call “networking,” according to Bryony Rheam in the Daily Telegraph newspaper. The functioning economy is all about making deals. And coffee shops with wi-fi are the perfect place to meet with a potential business partner.

But while the coffee shops are buzzing with people doing business, the proprietors still need to work out how to make better profits. Sales are still poor as people are mostly fixated on the wi-fi. One owner told the Telegraph: “We need to start charging people who sit here all day surfing the net.”

It is the restaurants who seem to be enjoying the boost in incomes and better spirits after the economic troubles. Zimbabwe’s black middle class are enjoying big occasions and celebrating with friends and family in restaurants.

“We went without for so long, that a lot of people almost see it as their right to spend money on eating out,” one patron told the Telegraph.

More good news has come from outside investors as well: Amstel Securities NV (http://www.amstelsec.com), based in Amsterdam, Netherlands calls Zimbabwe’s economy “the final frontier market in Africa”. It believes the country has the potential to grow its GDP (gross domestic product) to US $12 billion by 2015. The International Monetary Fund says the economy jumped from US $4.4 billion in 2009 to US $9 billion now.

In Amstel Securities’ report, it pegs the dollarization of the economy as the reason for stability: “These improvements have made Zimbabwe a much more vibrant economy with good further recovery potential.”

And these good vibes are contagious: it has been reported that the American hamburger chain McDonald’s is revisiting the idea of setting up in Zimbabwe. McDonald’s is currently present in a handful of African countries: South Africa has 132 restaurants.

Published: September 2010

Resources

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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Picking Money from the Baobab Tree 

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The fruit of the highly revered African baobab tree is being seen as a great new opportunity for the poor, after a recent decision by the European Commission to allow its importation. According to one study, gathering the fruit has the potential to earn an extra US $1 billion a year for Africa, and bring work and income to 2.5 million households, most of them African bush dwellers (Britain’s Natural Resources Institute).

The fruit of the African baobab tree is mostly collected in the wild from the ancient trees, which can live for 500 years, with some as old as 5,000 years. The baobob enjoys the veneration and respect traditionally accorded to age in Africa, and features in many stories and myths.

The fruit is seen as highly nutritious and a new taste option for the European market. This could be a major potential boost to Africa; the European Union is the world’s biggest trader, accounting for 20 percent of global imports and exports, and a major trading partner of most African countries. South Africa alone exports Euro 20.9 billion a year to Europe (2007).

But serious concerns have been raised about how the harvesting of the fruit will be done, and under what conditions. Getting this right is critical if the sustainability of the fruit is to be maintained, local populations are to benefit, and local use of this food source — eaten by both people and animals — does not suffer.

European food and drink companies are looking to use the fruit of the tree to flavour a large range of products, from cereal to drinks.

Baobab fruit is valued for its alleged medicinal properties in treating fevers and diarrhoea, and as a calcium supplement.

“The potential is huge … We’re quite confident that it’s going to represent significant returns for rural producers,” Dr. Lucy Welford, marketing manager of PhytoTrade Africa, a trade organisation that campaigns for the sustainable use of African natural products, told Reuters.

“I’d say it’s somewhere between grapefruit and tamarind as a kind of flavour,” said Welford, who expects baobab fruit to be used at first to flavour smoothies and cereal bars. It could also be used in juices, ice-creams and jams or bakery products.

PhytoTrade works with South African firm Afriplex, which supplies baobab fruit pulp and extracts.

A refreshing juice made from baobab fruit pulp, known as “bouye” is widely served.

“The tart flavour, the interesting vitamin and nutrition profile and the sexy story that goes with it — that it’s wild harvested from a very lovely tree — these things add value to the existing products,” said marketing economist Ben Bennet, who wrote the 2007 Natural Resources Institute’s report.

In the baobab forests around Tandene village in Senegal, local farmers said they looked forward to earning much more from the trees. Prices for a kilo of baobab fruit varied between 40 US cents and a dollar, they said.

“If people know (that European consumers will buy the product) then they’ll look after the trees better and feed them less to their animals,” said farmer Alassane Sy.

Chido Makunike, an active commentator on food and agricultural issues in Africa, raises some serious concerns about how this is handled. “Being a non-cultivated forest product, who ‘owns’ the baobab fruit? Can anybody just take a truck into the forest, collect the fruit and export it? Obviously the sudden dramatic change in the economic importance of the baobab will open up many questions that will need regulation.”

He worries the fruit will just be exported in its raw form, and processed into products in Europe – leaving Africa and Africans the ones who benefit least economically.

“Yet baobab is a dry, not-easily perishable, easy to process fruit,” he said. “It would not be difficult to have the smoothies and cereal bars that are being contemplated for its use made in Africa and exported as finished product, producing many downstream benefits and keeping more of the wealth to be generated within the continent.”

Published: October 2008

Resources

  • The Chamber of Commerce for Switzerland is specially targeting trade deals with Africa and its entrepreneurs. Website: www.swisscham-africa.ch
  • Food Safety – From the Farm to the Fork is the European Commission’s guidelines on food safety and how to prepare food for import into the European Community. Website: http://ec.europa.eu/food/international/trade/index_en.htm
  • EMN Europe is a company that organises all logistics for importing goods into Europe, including making sure all legal requirements are met.
    Website: www.eurotradeconcept.nl
  • The Baobab Fruit Company Senegal has been producing organic baobab products for the nutrition and cosmetics industries.
    Website: http://www.baobabfruitco.com/
  • The Fairtrade Labelling Organization sets the standards for fair-trade and is the place to go to receive official certification.
    Website: www.fairtrade.org.uk
  • Just Food is a web portal packed with the latest news on the global food industry and packed with events and special briefings to fill entrepreneurs in on the difficult issues and constantly shifting market demands. Websitehttp://www.just-food.com
Creative Commons License

This work is licensed under a
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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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Health Care On The Cutting Block: Ministry Hopes For Efficiency With Search And Destroy Tactics

By David South

Today’s Seniors (Canada), August 1993

It’s search and destroy time at Ontario’s ministry of health: search out savings and destroy inefficiency and waste. But many remain apprehensive that not all the cuts are going to be logical and fear the province’s health and well-being will be affected. 

As part of the social contract deal, the Ontario Medical Association must find $20 million in cuts from the list of services covered by OHIP. The OMA and the provincial government are currently haggling over which procedures and examinations will be cut. 

“We look at services that aren’t medically necessary,” says health ministry spokesperson Layne Verbeek. “Because we were wealthier in the past, we were able to cover some services. We aren’t in that position now. But I don’t see how eliminating medically unnecessary treatments will affect the population.”

The fallout of the Rae government’s attempts to reign in costs and recover lost revenues may take years to unfold, but it is already apparent that Ontarians will be paying more. 

“Access to necessary treatment should not depend on a person’s ability to pay,” says health policy critic Carol Kushner. “What disturbs me about any delisting program is that virtually every medical service could be termed medially necessary. There are very few services that are an out-and-out waste of time.

“We often point to the fact that Ontario spends $200 million a year treating the common cold. Well, most of that is a waste of time. But delisting even that kind of service would be a detriment to the public’s health, because a small group of patients really do need to see a doctor when they have a cold.”

OMA spokesperson Jean Chow says it’s too early to pin down the exact cuts that will be made. “It’s a little premature to try and speculate what the final list will be.”

The newly-created Non-Tax Revenue Group is hard at work finding fees, fines and penalities the government can add or hike to boost revenue from this source from $5 billion to $10 billion a year. 

The spring budget saw the first hit, with the addition of $240 million in non-tax revenue. 

A radical reshaping of medicare is taking place. Private sector services – for which consumers pay directly or through insurance companies – now make up 34 per cent of Ontario’s health care funding, compared to 42 per cent in the United States, according to a recent study by the Canadian Medical Association. 

Health minister Ruth Grier has also floated the idea of widespread hospital closures. Both the Toronto and Windsor district health councils (DHCs) are carrying out feasibility studies on “reconfiguration.” The ministry is remaining tight-lipped about which hospitals will get the chop. 

“One suspects there’s room for efficiency – there are a lot of empty beds in a number of different places,” says ministry spokesperson Verbeek. 

“All hospitals are being reviewed, with a view to closing one or two hospitals,” says health planner Lisa Paolatto, who is working on a feasibility study on “reconfiguration” for the Essex County District Health Council, along with Toronto’s DHC. 

Closing hospitals could present a serious political hot potato for the government. In Britain, the Conservative government is still recovering from the bad feelings surrounding proposals to close world-renowned hospitals in the London area. The public feels great loyalty to local hospitals, a feeling that has been further fostered by hospital charities that raise millions a year from the communities’ good will. 

“This is going to open up new discussions of money between doctors and patients,” says Kushner. “Seniors are a unique group in Canada because they remember what it was like before medicare – what it was like not to be able to pay for the doctor, to forgo treatment that they thought was necessary. They understand the financial hardship that could occur if they were unlucky enough to have a family member who needs expensive medical treatment.” 

All Posts

More from Canada’s Today’s Seniors

Feds Call For AIDS, Blood System Inquiry: Some Seniors Infected

Government Urged To Limit Free Drugs For Seniors

Health Care On The Cutting Block: Ministry Hopes For Efficiency With Search And Destroy Tactics

New Seniors’ Group Boosts ‘Grey Power’: Grey Panthers Chapter Opens With A Canadian Touch

Seniors Falling Through The Health Care Cost Cracks

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021