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Truckus Maximus: The Big Boys With The Big Toys Do Some Hardcore Pogo At Monster Truck Show

“I got laid off too many times. Now, I work harder for less money. But I get to do what I want to do. Not many people get that.”

By David South

Id Magazine (Canada), February 6 to 19, 1997

The little tiger-striped four-by-four is definitely going too fast. In an instant, the diminutive Suzuki stands balanced, its front wheels squashed at 90 degrees. A millisecond later, it’s on its back like a ladybug flipped over by the wind. The cacophony of the crowd reaches a crescendo. But the noise had been building; the Skydome crowd saw the writing on the wall for the little jeep. 

Frantic helpers pry open the door of the jeep, wrestling free the driver, Dwayne Robichaud. He emerges in an orange jump suit and prances around, looking vaguely like the Oklahoma bomber. The audience lets out an even louder cheer as he walks away, smug and happy. 

Half an hour earlier, two monster trucks, Young Gun and Samson, line up behind a pile of crushed cars, with a dirt ramp at each end. The methanol engines let out a roar like the mother of all hairdryers. The revving turns into a drag race. The pulsating white noise rattles the cavernous Dome. The effect on the audience is almost sexual: the stomach rattles, the heart skips a few beats. It is a short buzz, but it is good. And the noise? I begin to notice that everyone around me has ear plugs and I realize I’m going to regret this in 20 years. 

The exhaust fumes are starting to reach toxic levels 40 minutes into the rally. I shake my head and feel the motion a few seconds later. I’m getting a CO2 buzz, too. It’s the USA Motor Spectacular monster truck derby at Toronto’s Skydome. But monster trucks are just a small part of the show, there for the crowd to ogle while they get off on the noise. There is the amateur truck rally involving the tippy Suzuki and other monster-truck wannabees, and a ridiculous car-eating, fire-breathing robot called Robosaurus for the kids. The metal bashing of the demolition derby serves to satiate the audience’s thirst for damage – and is truly the highlight of the night. 

I can’t get out of my mind comparisons to spectacles in Roman times. Titans of spectacle, the Romans set the benchmark by which all other public entertainment must be judged. On the spectacular scale, Roman bloodsports involving gladiators, wild animals and the sacrificing of Christians definitely rate a 10 – anything else falls below. I figure monster trucks rate about 4. Watching pick-up trucks with over-sized $10,000 tractor tires crush cars can’t match the gore and death of ancient Rome but it will do for now. 

If monster trucks join professional wrestling and American Gladators as today’s answer to blood sports, why does this spectacle seem to lack that je ne sais quoi? Maybe it’s the sanitization of risk. The cabin of a monster truck coddles the driver. There are cushioned seats, a kidney brace, a five-point racing harness, neck braces, helmet restraints and a roll bar. Several drivers tell me that the job only looks dangerous. At half time, Young Gun’s Saskatoon-based driver, Kevin Weenks, tells me he doesn’t seek out danger. “I think some of those (amateur) guys are nuts and want to do the crowd a big favour [die]. You don’t want to run it hard. A win isn’t worth flipping over.” 

Derby destruction

Thirty demolition derby wrecks crawl into the centre of the Skydome. The flag is dropped and an orgy of car crushing begins. It goes on for half an hour. Now I’m not bored. Cars are still driving despite engine fires and rear-ends that stand at 45 degrees. It is down to two cars: one more or less intact, the other driving on its hubs, engine on fire, half its back a mangled piece of crumpled paper. The driver doesn’t give up. His engine stops, then starts again. This is repeated three times until, exhausted, he concedes defeat. 

After the derby it’s time for Robosaurus. The press release claims the hunk of grey metal stands five stories tall and costs $2.1 million. The driver flicks on the switch on a very expensive stereo system and Robosaurus starts to growl like Godzilla. Two guys with radio headsets help direct the beast onto the floor. It burps and farts for a while before picking up a pre-cut car. It crushes it, drops it to the floor and incinerates it with a flame thrower. The crowd roars.

It seems things haven’t changed with spectacles. The Romans drew on slaves, freed men, foreigners and the lower social orders to provide fodder for their spectacles. Monster trucks are driven by farmers hired for six months at a time. The amateur drivers are a hodgepodge of laid-off workers, farm labourers and guys who make a meagre living fixing four-by-fours. 

Wearing a waist-length monogrammed racing jacket is Don Frankish. The shy and patient Alberta grain farmer owns two of the four monster trucks in Canada. He has been racing for seven years and divides his year 50/50 between farming and tours on the monster truck circuit, which mostly takes him through the U.S. 

He is definitely attracted to the excitement of the stadium, but not necessarily a love of death-defying acts. “It’s the rush of the crowd as they get behind you, talking to the kids who look at you as a superhero,” he says. “I like the speed, the unpredictability. We know the risks. There is a danger to it. But the Monster Truck Racing Association makes sure we have a killer radio to shut off the engines if the truck is out of control. The worst I’ve ever seen is a truck going end over end three times – it just destroyed the truck.” I ask him about insurance and he laughs. “We can’t get insurance!”

Pit boys

Down in the pit, the air is thick with exhaust fumes. The pit boys are milling about, patting each other on the back. A sprinkling of pit girls hang around, with hairstyles straight out of Xena: Warrior Princess. The dress for today is black: black t-shirts and black jeans. Don McGuire, 32-year-old partner in the Three Stooges four-by-four shop in Brampton, sports a mischievous grin as he tells me with pride about his chosen vocation: mud bog racing. It’s the messier outdoor version of tonight’s amateur truck rally. McGuire has been a mud bog racer for 10 years and isn’t doing it for the money. “First prize is just $200 – I spring for more money than I would ever win,” he says. “We do this for the pure adrenaline. It’s just heart and soul. It takes bucks per cubic inch to win in this business,” he says resentfully, looking across the Skydome to where the monster trucks are parked. Big Foot’s sponsorship by Ford seems to be a sore point with racers who spend thousands of their own dollars to come here. 

McGuire gave up a $700 a week job to earn $300 a week and race. “I got laid off too many times. Now, I work harder for less money. But I get to do what I want to do. Not many people get that.”

“We do this for the pure adrenaline. It’s just heart and soul. It takes bucks per cubic inch to win in this business”

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Health Care In Danger

Worrying breakdown in Ontario reforms

By David South

This Magazine (Canada), October-November, 1992

The Senior Citizens’ Consumer Alliance for Long-Term Care’s report on the Ontario New Democratic government’s health care reforms, released in July, documents what many people suspected: the much-needed reforms are mismanaged and dangerously close to chaos.

The report compares the present crisis to the failed attempt in the seventies to move psychiatric care out of institutions and into communities by closing 1,000 beds. Patients were left with inadequate community services, resulting in many homeless and jailed former patients. The alliance fears seniors – the biggest users of health services – could fall victim to reforms in the same way.

According to many health care reformers, Bob Rae’s government seems to have lost control of the issue, resulting in massive job losses and a worrying breakdown in services.

The NDP’s health care document “Goals and Strategic Priorities” reads like a wish list for progressive health care reformers, ranging from disease prevention programmes to improved access to health care for minorities, natives and women. To many, the debate isn’t over these goals but how they are achieved and what the government’s true motives are. Under pressure from big business and its lobby groups, the NDP is desperate to save money where it can, and as Ontario Health Minister Francis Lankin says, “not disrupt or destroy business confidence.”

Emily Phillips, president of the Registered Nurses’ Association of Ontario, is blunt: “The NDP’s plans sound good on paper, but they can’t give a budget or direct plan on how they hope to carry out reforms. They are going about things backward. They cut hospital beds and lay off staff without having community health care services ready.”

The national trend in health care is to deinstitutionalize and bring services to homes and communities. It is hoped that emphasizing prevention and healthy living will significantly reduce the need for hospitals, expensive drugs, surgery and high-tech equipment. The NDP has pledged to spend $647 million to reform long-term care services by 1997 – creating services that will allow seniors to stay in their own homes.

Problem is, the NDP has embarked on radical down-sizing of hospitals – closing beds and laying off thousands of health care workers – right now. Lankin claims that in the worst-case scenario, layoffs this year wouldn’t exceed 2,000, but the Ontario Hospital Association claims 14,000 jobs are in jeopardy. Phillips believes it will be hard to estimate job loss: “It is hard to even record the number of nursing jobs lost, because for every full-time job cut many part-time and relief positions go with it.”

Chaos will result when people who depend on hospitals have nowhere to turn but the inadequate community health care services, which are uneven and narrowly focussed. To make things worse, the same funding restrictions placed on hospitals have also hit the services that are supposed to save the day.

“I haven’t heard of any change in the quality of care. It is just too early,” says Phillips about the effect of layoffs on hospitals. “Right now the nurses are picking up the slack, but soon they will burn out. I don’t feel confident this government has the management skills to do this. I’d like to see a plan in place before moving people into the community.”

Training for laid-off hospital workers will have to come from the $160-million allocated for retraining workers laid off by cities, universities and school boards – all of whom are coping with record-low budget increases.

In February, Lankin appealed to hospitals to do everything in their power to make layoffs painless and to trim doctors and administrators first. But the NDP has yet to pass legislation that would bind hospital boards to make the right cuts. The boards operate at arm’s length from government and continue to make unnecessary decisions, ignoring the NDP’s moral pleas.

Rosanna Pellizzari, a member of the Medical Reform Group and chair of the Ontario Association of Health Centres, wants better community accountability for hospitals before they lay off staff and cut services: “Sometimes it makes sense to bring people to hospitals. Planning must be at the community level and open and democratic. Health care workers, who are mostly women, should not be scapegoated for financial problems. Doctors and management should go first. Physicians experience very little unemployment.”

Carol Kushner, co-author of the book Second Opinion, which evaluates the country’s medical system, sees chaos resulting from the conflicting agendas of governments and health care reformers: “Will the tremendous contradictions of institutions be transferred to the community? The federal government is rapidly draining money from medicare while provincial governments are having a hard time. This hasn’t produced extra funds for re-allocating services to the community – which was recommended by reformers. You have to ask: who is going to fall through the cracks?”

Find in a library:

Worldcat.org: Health care in danger: worrying breakdown in Ontario reforms, This Magazine, 26, Oct-Nov 1992, 6

ISSN: 1491-2678

OCLC Number / Unique Identifier: 8250614985

Available to subscribers to Gale In Context: College database.

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© David South Consulting 2023

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NSD partners in bitter row over choice of satellite as Brussels deadline nears

DTH Scandinavia

By David South

Financial Times New Media Markets (London, UK), September 21, 1995

ISSN: 02654717

OCLC Number / Unique Identifier: 1266447669

The controversial Nordic Satellite Distribution consortium is in danger of collapsing because of a row between two of its three big shareholders.

The row, between Swedish programmer Kinnevik and Norwegian telephone company Telenor, threatens the chances of the consortium coming up with a restructuring that will win acceptance from European Commission competition officials.

NSD has been trying to turn the 1 degree West orbital position – home to the Thor and TV Sat-2 satellites – into Scandinavia’s “hot bird” position. But Kinnevik also plans to take a substantial slice of capacity on the Swedish Space Corporation’s planned digital satellite Sirius-2, at 5 degrees East. Telenor is furious.

It is demanding that Kinnevik drop the plan and also give up its existing transponders at the 5 degrees East position, on the Tele-X and Sirius-1 satellites. Kinnevik already plans to give up its Astra transponders, to the relief of Telenor.

Kinnevik is buying capacity on the rival system simply as a way of hedging its bets. Sirius-2, with 16 transponders offering a mix of digital and analogue channels for the Scandinavian market, could become a powerful satellite and Kinnevik is worried that a strong rival service might be developed on it. The company is thought to be negotiating for six of the 16 transponders (another 16 transponders are aimed at the rest of Europe).

Per Bendix, chairman of the NSD, said that the group could continue without Kinnevik, although it would be difficult to find another company with such large pockets.

He downplayed the rows between the shareholders: “Of course, there are tensions between Kinnevik and Telenor. You can’t imagine a process like this, a complicated business deal, without some frictions which create some warmth. None of the partners can stop this initiative, it has gained too much momentum.”

TeleDanmark, the third member of NSD, has tried to play a mediating role between Telenor and Kinnevik.

One source close to the consortium said: “Kinnevik is definitely interested in investigating other satellite operators for the digital future. The company is known for doing exactly as it pleases, which clashes with Telenor which is trying to get 1 degree West into shape.”

Kinnevik and Telenor have clashed repeatedly over Kinnevik’s refusal to give up the 5 degrees East position, where it transmits five channels on Sirius. The issue has been exacerbated for Telenor by the fact that the mostly unencrypted Sirius/Tele-X package has achieved a better penetration than the encrypted Thor package.

The two companies have also been at loggerheads over the restructuring of the consortium, forced upon it by the European Commission.

Last July, competition commissioner Karel Van Miert ruled that NSD, which was planned as a vertically-integrated company providing programming, subscriber management and satellite capacity, was anti-competitive.

He ruled that NSD would “create or strengthen a permanent dominant position as a result of which effective competition would be significantly impeded” in the Nordic market for satellite broadcasting. It would dominate the provision of satellite transponders in Scandinavia, cable television in Denmark and direct-to-home pay-television distribution.

Bendix, with the backing of Telenor, has been trying to broaden the shareholder base by bringing in other Scandinavian programmers. But Kinnevik opposes the move because it does not think that it will meet Brussels’ concerns. It also does not want to play second fiddle to other programmers.

The shareholders have looked at other options, including one of splitting NSD into separate companies covering transponder-leasing, subscriber management and programming. The companies could have different ownership. Pele Tornberg, Kinnevik’s deputy managing director, would not say what alternative plan Kinnevik is proposing.

NSD has until next month to present Brussels with a revised shareholding structure.

Helsinki Media, the Finnish broadcaster, has rejected an approach to rejoin NSD, which it left in 1994 in a row over Kinnevik’s influence. President Tabio Kallioja said that the company maintained its view that NSD gave Kinnevik a stranglehold on the allocation of satellite capacity to other programmers. He added that Helsinki Media was interested in the plans for digital satellite television being developed by NetHold and by Telia Media, owned by the Swedish PTT, Telia.

More from New Media Markets and Screen Finance:

New Media Markets and Screen Finance

New Media Markets and Screen Finance were published by the Financial Times in the 1990s.

From Special Report: NMM (New Media Markets) Spotlight On The Emergence Of Satellite Porn Channels In The UK

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Press Release 3 | Southern Innovator

Press Release for General Distribution

Southern Innovator’s Fifth Issue Profiles Innovators in Waste and Recycling

United Nations, New York, USA, 28 April 2014

• Fifth issue of Southern Innovator tackles ways to improve human development in a world with finite resources
• 60-page color magazine offers a snapshot of our fast-changing world

The fifth issue of Southern Innovator (SI) magazine is out now. It explores how innovation can tackle the challenges of improving human development on a planet with finite resources.

SI researchers identified innovative, low-polluting options to the world’s energy needs. They found that it is possible to alter the way that things are made to reduce or eliminate waste and toxic pollutants harming human health and damaging the environment. And not only that: they also discovered that there are sustainable incomes to be made from the economy of waste reduction and recycling – an opportunity that has yet to be fully realized. The innovations shared here demonstrate that raising living standards in the global South and responsible use of the world’s resources are not necessarily incompatible.

Some innovators are transforming attitudes towards fashion, proving that it does not have to be a wasteful industry. Others are turning commonly found waste – food waste, or human or animal excrement – into fuel for heating. The link between good design and the efficient use of resources is apparent in many of the innovators’ solutions. If a new, green economy is to work, then it must appeal to people’s aspirations and be something that they want in their lives and are willing to work to achieve.

Southern Innovator (southerninnovator.org) champions a 21st-century global innovator culture. It is based on intensive research and produced by the United Nations Office for South-South Cooperation in (UNOSSC) in UNDP. UNOSSC also organizes the annual Global South-South Development Expo (southsouthexpo.org), a traveling celebration bringing together Southern innovators, with previous venues in New York, Washington, D.C., Geneva, Rome,Vienna, Nairobi and Doha.

We hope that you enjoy the magazine and find its content interesting and illuminating, a snapshot of a fast-changing world awash with innovators, creators and doers making their world a better place.

For information on sponsoring issues of the magazine, either through helping to fund its print run, or through an insert relating to an issue’s theme with pertinent content for our readers, contact Cosmas Gitta at cosmas.gitta@undp.org.

Online archives: southerninnovator.org; http://www.scribd.com/SouthernInnovator. Follow us @SouthSouth1

Press Release 2

Press Release 1

United Nations General Assembly: Sixty-ninth session, Item 24 (b) of the provisional agenda, Operational activities for development: South-South cooperation for development, 17 July 2014.
The research informing Southern Innovator Magazine played a part in the formulation of the UN’s post-2015 development agenda, including the Sustainable Development Goals (SDGs).

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022