“A political anthropologist, she uses complex-systems tools to analyze three different databases: Mongolians’ changing ideas on democracy and capitalism, the emergence of early states all over the world, and 19-20th century Cozumel.”
The Santa Fe Institute “is the world’s leading research center for complex systems science.”
Tourism is big business – and one of the most resilient parts of the global economy. Despite the international economic crisis that has wreaked havoc and increased unemployment and poverty in many countries since 2007, tourism is still going strong.
The UN’s World Tourism Organization (UNWTO) (http://www2.unwto.org/) found international tourist arrivals grew by 5 per cent during the first half of 2013 from the same period in 2012, reaching 500 million arrivals.
“The fact that international tourism grew above expectations confirms that traveling is now part of consumer patterns for an increasing number of people in both emerging and advanced economies,” said UNWTO Secretary-General Taleb Rifai. “This underlines the need to rightly place tourism as one of the key pillars of socio-economic development, being a leading contributor to economic growth, exports and jobs.”
One successful way to lure tourists, especially young tourists, is to nurture hubs of culture, outdoor activities, music and fashion around a holiday destination – generally one involving sun and sand. Such “party scenes” can be found in hotspots as far afield as Florida, the Spanish island of Ibiza and Koh Samui (http://www.kohsamui.com/) in Thailand. While at times annoying to local people, these groups of young tourists do bring significant wealth to smaller towns and seaside communities.
And now there are some in Africa who want to replicate this successful business formula in beach communities.
The Ghanaian fishing village of Kokrobrite (http://en.wikipedia.org/wiki/Kokrobite), located west of the capital, Accra, has become a nascent hub for a dance music scene and beach parties.
“We are organizing an all-day-long beach party with DJs, food and partying, inspired by the kind of summer jams that are held in Miami,” Basil Anthony, Chief Executive of Silky Entertainment (http://www.silkyentertainment.com/), told The Guardian newspaper. Silky Entertainment is organizer of Ghana Summer Beach Rave 2013.
“We are expecting partygoers in the thousands, and double the number we had last year. It’s going to be big.”
Other popular events include Tidal Rave (http://www.youtube.com/watch?v=8f5Wy3g9Y7w), aimed at university students, and an upmarket champagne party at Bella Roma beach which attracts expats and wealthy Ghanaians.
While these events have been very popular locally, ambitious entertainment entrepreneurs want to take the parties to the next level and make them truly global events, attracting tourists from around the world.
“The next Ibiza will be in Africa. It has already started,” said Andrew Tumi, also known as Won, a singer from the group Supafly.
“We are trying to recreate the good things about going to Ibiza, the music and the vibes. But more and more we are creating our own sound here, an Afro-house, reggae, African mashup… It’s really blending the African rhythm into a house scene.”
Dance music is hot right now, and is being refreshed with new trends in Afro-house and Afro-pop from across the continent. This in turn is creating a demand for parties to celebrate and enjoy the music.
The economic impact is considerable as the parties inspire other businesses to feed off the good vibrations. DJ MoBlack, who works in a nightclub in Accra, told The Guardian, “It’s not just the music, it’s a whole scene that’s on the rise – goods, fashion, jewelry – there is a style revolution happening around it. It’s a unique African vibe, but something that people everywhere can relate to.”
The impact on the tourism sector is already quantifiable. Tourist visits to Ghana grew from 400,000 a year in 2005 to 1 million in 2011.
Ben Ohene-Aryeh at the Ghana Tourism Authority (http://www.ghana.travel/) is optimistic bigger things are to come: “[The scene] is catching on well with the youth and now we hope that it will be done on a massive scale,” he said.
There is, however, a downside to this strategy: drug use is on the increase. According to the West Africa Commission on Drugs (wacommissionondrugs.org), marijuana use is on the rise as well as harder drugs such as cocaine.
It’s clear there are pitfalls to the youth-tourism strategy, but these can be managed with the right strategy – and the economic opportunities for small communities are substantial.
Published: November 2013
Resources
1) Information on drug tourism from DARA Thailand: DARA is Asia’s first and leading international destination for drug and alcohol rehabilitation. Website: http://alcoholrehab.com/alcohol-rehab/drug-tourism/
2) 3rd UNWTO International Conference on Tourism and the Media: How new media is shaping the news: With the rise of the new media, both the media landscape and the way stories are being told are changing. Millions of consumers now have the possibility to directly engage in the editorial process due to faster than ever evolving technology. More recently, mobile technology and a myriad of applications for smart phone devices are increasingly influencing communication flows. Website: http://www2.unwto.org/en/event/3rd-unwto-international-conference-tourism-and-media-how-new-media-shaping-news
3) The UNWTO World Tourism Barometer: A regular publication of the Tourism Trends and Marketing Strategies Programme of UNWTO aimed at monitoring the short-term evolution of tourism and providing the sector with relevant and timely information. Website: http://mkt.unwto.org/en/barometer
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
If you would like hard copies of the magazine for distribution, then please contact the United Nations Office for South-South Cooperation: Website:http://ssc.undp.org/content/ssc.html. If you would like to either sponsor an issue of Southern Innovator or place an advertisement in the magazine, then please contact southerninnovator@yahoo.co.uk. This is a great opportunity to reach millions around the world and to connect with the pioneers and innovators shaping this new world. With Issue 5 tackling the timely theme of Waste and Recycling, this is the moment to get on board and help support SI. With global urbanization levels continuing to rise, fresh thinking of the kind found in Southern Innovator‘s fifth issue is urgently required.
UN/UNDP Mongolia Development Portal (www.un-mongolia.mn)
I launched this portal in 1997, in the middle of a major economic crisis in Mongolia. This award-winning (winner in 1998 of the People’s Choice WebSite 500 award and the CyberTeddy Top 500 Website award) and pioneering United Nations Mongolia development web portal was singled out by UN headquarters as an example of what a country office website should be like.
At this time, Mongolia was still recovering from the chaotic and turbulent transition from Communism to free markets and democracy begun at the start of the 1990s, called by some “one of the biggest peacetime economic collapses ever” (Mongolia’s Economic Reforms: Background, Content and Prospects, Richard Pomfret, University of Adelaide, 1994). There was a thirst for information: access to the Internet was still limited and access to mobile phones was just the preserve of the rich. As a legacy of the past, information, especially that about the outside world and the country’s true economic and social conditions, was restricted. During the years of Communism, even simple travel from one place to the next was strictly regulated.
While today we can take it for granted that the Internet, and mobile and smart phones, deliver the world’s information in seconds, this just was not the case in the late 1990s in Mongolia.
“Cyber-Teddy’s Top 500 Web Site” was an online award from the late 1990s.The UN/UNDP Mongolia development web portal addressed the urgent need to communicate what was happening in the country during a major crisis, and to transparently show what the UN was doing to address the crisis. It made critical data on the country’s development easy to find, and informed the wider world about the country and its people and culture. While the Internet had only just arrived in Mongolia, from the start the UNDP Mongolia Communications Office was experimenting with this powerful new technology to reach a global audience. This included Mongolia’s first web magazine, Ger (launched in 1998). After the http://www.un-mongolia.mn website launched in 1997, a media campaign began to inform readers of its presence. This ad appeared regularly in magazines, newsletters and newspapers.“A UN System site. A very nice, complete, professional site. Lots of information, easily accessible and well laid out. The information is comprehensive and up-to-date. This is a model of what a UNDP CO web site should be.”
I was head of communications for the United Nations mission in Mongolia from 1997 to 1999. The mission had to primarily tackle three major crises: the country’s turbulent transition from Communism to free markets and democracy, the social and economic crash this caused, and the Asian Financial Crisis (Pomfret 2000) (Quah 2003)*.
Richard Pomfret said in 1994 “In 1991 Mongolia suffered one of the biggest peacetime economic collapses ever (Mongolia’s Economic Reforms: Background, Content and Prospects, Richard Pomfret, University of Adelaide, 1994).”
From Curbing Corruption in Asia: A Comparative Study of Six Countries by Jon S. T. Quah: “The combined effect of these three shocks was devastating as ‘Mongolia suffered the most serious peacetime economic collapse any nation has faced during this century’. Indeed, Mongolia’s economic collapse ‘was possibly the greatest of all the (peaceful) formerly’” Communist countries.
Writing in 2018, author John West found, in a chapter titled Mongolia’s Corruption Curse (Transparency International and the World Bank had found corruption worsened in Mongolia after 2001), “In many ways, Mongolia has everything going for it. After being a satellite state of the former Soviet Union for much of the twentieth century, Mongolia regained its independence with the end of the Cold War. A relatively peaceful political revolution in the early 1990s ushered in a multi-party democracy and open society which have remained in place. … And it is blessed with vast reserves of copper, gold, coal, molybdenum, fluorspar, uranium, tin and tungsten deposits. True, Mongolia experienced great upheavals as the breakup of the Soviet Union saw its trade decline by 80%. But Mongolia was also perfectly placed to benefit from the commodity super cycle driven by China, which is now the destination for the vast majority of its exports.
“However, despite much hype about the Mongolian “wolf economy”, this country of so much promise is being dragged down by massive corruption. …
In this role, I pioneered innovative use of the Internet and digital resources to communicate the UN’s work and Mongolia’s unfolding crises. The UN called this work a “role model” for the wider UN and country offices. A survey of United Nations country office websites in 2000 ranked the UN Mongolia website I launched in 1997 and oversaw for two years (1997-1999), third best in the world, saying: “A UN System site. A very nice, complete, professional site. Lots of information, easily accessible and well laid out. The information is comprehensive and up-to-date. This is a model of what a UNDP CO web site should be.” (http://www.scribd.com/doc/274319690/UNDP-Mongolia-United-Nations-2000-Survey-of-Country-Office-Websites)
As part of a strategic plan to raise awareness of Mongolia’s development challenges and to spur action on meeting them, a Communications Office was established for the UN mission in 1997. Acting as a strategic hub, the Communications Office and its dynamic and talented team, were able to leverage the existing budget to spur action on many fronts.
In 2001, the UN won the Nobel Peace Prize for “their work for a better organized and more peaceful world” and its communications innovations, with work such as that in Mongolia being cited as a contributing factor to the awarding of the Prize.
The Nobel Peace Prize 2001 joint winners.
GOSH Child Health Portal (www.gosh.nhs.uk)
In 2001 I undertook a two-year contract to modernise the online resources for the Great Ormond Street Hospital for Children NHS Trust (GOSH)/Institute of Child Health (ICH). My strategy was inspired and informed by initiatives encountered while working as a health and medical journalist in 1990s Canada – a time where government austerity spurred a need to experiment and try new ways of doing things.
Having seen the impact first-hand of pilot experiments in Toronto aimed at widening access to information and resources for patients and their families, I applied this knowledge to the GOSH Child Health Portal Project (2001 to 2003). Drawing on the wider NHS Modernisation Plan, and a multi-year consultation process undertaken by the hospital, the Project was launched in three phases.
How far the UK had fallen out of step with global developments with the Internet became clear from the start. The distance that had to be traveled in the span of two years was vast. Essentially, to go from being a web laggard to a web leader.
Award-winning (http://www.scribd.com/doc/35249271/Childnet-Awards-2003-Brochure), the GOSH Child Health Portal was called by The Guardian newspaper one of the “three most admired websites in the UK public and voluntary sectors,” and a UK government assessment called the overall GOSH child health web portal a role model for the NHS. At the time, Prime Minister Tony Blair (whose wife, Cherie Blair, was an early supporter and champion of the project) had this to say: “Making sure that your child has helpful, easy-to-read information will make a significant difference to their time in hospital. I am sure that this website will prove very useful for children and their families.”
The project was delivered in three phases. At every stage, progress was communicated to the wider public and colleagues in various ways, via in-house media and through constant engagement with British news outlets. Screen grabs and other resources from the project can be found online here:
The Cable and Wireless Childnet Award called Children First “an outstanding example of how a hospital can create quality, authoritative information on issues relating to health in a fun, child-centered and accessible way.”
David South Consulting 
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