Studies have shown the importance of reading to real change. Not just online, but in paper form. The retention of information and knowledge is greater when a person reads something in a book or a magazine. Another factor is quality design (which makes the published material both attractive and effective). Trashy, gaudy or slap-dash design, while it has its place and context, is not suitable for well-funded, transparent, public organizations seeking to communicate across borders in a professional manner. Southern Innovator was designed following the UN and UNDP design guidelines at the time, while also adhering to the UN Global Compact and the UN Consultants Remuneration Guidelines. The content was also written to follow those guidelines as well as the Plain English Campaign, which seeks to reduce the presence of “gobbledygook, jargon and misleading public information”. On top of this, the magazine benefited from experience: the experience of one of Iceland’s top graphic designers and illustrators, the team based at the UNOSSC in New York who oversaw the editing and proof reading, and the researcher, editor and writer who has led many successful and award-winning publishing ventures, including during “one of the biggest peacetime economic collapses ever”.
“What a tremendous magazine your team has produced! It’s a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space… This is great, engaging, relevant and topical stuff.” Rose Shuman, Founder & CEO, Open Mind and Question Box, Santa Monica, CA, U.S.A.
We were able to identify numerous trends that were at the time being overlooked or under-reported; trends that could radically re-shape international development. This included the rapid rise ofmobile phonesin the global South and their powerful impact on economic development, the rush to cities and urban areas that was turning the world into a majority urban place, and the shift to greater South-South trade, investment and contact. Whereas the past involved people always looking North for inspiration, capital and business and trade relationships, this was shifting to South-South arrangements. And there were plenty of inspirational, modern, 21st century examples of economic, social and human development achievements across the global South to report on. By consistently tracking and chronicling a quiet revolution underway in the global South, the e-newsletter was able to draw attention to a rising 21st-century global innovator culture being shaped by the use of mobile phones and information technologies. Few at the time had grasped how much this was going to reshape the international development paradigm.
To start, the e-newsletterDevelopment Challenges, South-South Solutions(begun in 2006), was used to gather together as many stories, data, trends, and contacts as possible and get this message to as wide a group as possible. Luckily, this coincided with the very moment whole swathes of the global South were coming online, either through connecting with mobile phones or through the Internet. Quickly, it became clear there was not a lack of inspiring stories and innovations and solutions to share, but a lack of resources to communicate them. One solution was to utilise a new publishing tool that emerged in 2007: crowd-powered news services. It became a great way to bypass the stranglehold on news and information held by traditional media. Read more on this here:http://www.scribd.com/doc/251968773/Southern-Innovator-Summary-of-Impact-2011-to-2012
In particular, the e-newsletter caught the eye of those looking for inspiration in the wake of the 2007/2008 global economic crisis:
“Great economic and business reporting! Very helpful for us.” Africa Renewal, Africa Section, Strategic Communications Division, United Nations Department of Public Information
“I just went over your June newsletter. It’s very well done and far reaching. Congratulations!” Violette Ruppanner, Director, 3D -> Trade – Human Rights – Equitable Economy, Geneva, Switzerland
“Just to let you know I enjoyed the newsletter a lot – it was interesting to learn about things going on that I would never otherwise find out about, and also the listing of future conferences and events proved very useful.” Ian Sanderson, Deloitte, Geneva, Switzerland
“Congratulations on another great newsletter that’s packed with fascinating information! I really enjoy getting it each month.” Whitney Harrelson, Making Cents, Washington D.C.
2008: Development work begins on the concept for a book on innovation in the global South. Attend an Africa trade-focused meeting in Switzerland just as the global crisis breaks. Witness attendees dash from the event as they get frantic calls from London and New York. Undertake Cuba study tour with the BSHF.
2010: Begin working with graphic designer and illustrator Solveig Rolfsdottir and graphic designer Eva Hronn Gudnadottir in Reykjavik, Iceland on the initial concepts for what would become Southern Innovator. The working title for the new magazine is Creative Sparks.
2014: The fifth issue ofSouthern Innovatoris launched at the Global South-South Development Expo (GSSD Expo) in Washington, D.C.. Southern Innovator has always tried to inspire others to take action and this has turned out to be the case.
“Beautiful, inspiring magazine from UNDP on South-South innovation. Heart is pumping adrenaline and admiration just reading it”
Once blazing a lonely trail, there are now many places to find stories on global South innovation (The Guardian, SciDev, Devex, Business Fights Poverty, Zunia etc.). Mainstream media have also woken up to the energy and change sweeping across the global South, disrupting its regular diet of negative news stories focused around war, disasters and failure (unfortunately, still the majority of what most people see on their TV).
“I liked your latest Southern innovator! Always inspiring.”
“Btw, I really enjoyed reading them, impressive work & a great resource. Looking forward to Issue 6. My best wishes to you & your team at SI.”
“The magazine looks fantastic, great content and a beautiful design!”