Across the global South, its thirsty people have long been a target market for Northern drinks companies. The ubiquity of the American soft drink Coca Cola, or even its rival Pepsi Cola, is testimony to that. Even the most remote village on the impoverished island of Haiti can offer an ice-cold Coke.
But the marketing power of these companies has a down side: it has pushed aside local drink brands based on traditional formulations. But in some countries, local brands are fighting back.
In India, the Cow Protection Department of the Rashtriya Swayamsevak (called RSS) based in Hardwar (www.hardwar.com), one of the four holy cities on the River Ganges, has produced a soft drink made from recycled cow urine. They call it ‘gau jal’ (Sanskrit for ‘cow water’) and it is set for a launch at the end of 2009.
The urine is highly processed to make the drink. “Don’t worry, it won’t smell like urine and will be tasty too,” Om Prakash told the Daily Mail. “Its unique selling point will be that it’s going to be very healthy. It won’t be like carbonated drinks and will be devoid of any toxins.”
The price will be less than American brands such as Coca Cola.
“We’re going to give them good competition as our drink is good for mankind,” he continued. “We may also think of exporting it.”
The drink contains not only cow urine but a blend of medicinal and ayurvedic herbs. Ayurveda is the 5,000-year-old ancient Indian health system.
The RSS was founded in 1925 and claims to have eight million members.
Cows are sacred to India’s Hindu population and killing them is illegal in many parts of India.Finding ways to make a living from cows’ waste products is common. Cow dung (manure) is already used as a fertilizer in villages. It is claimed the new soda pop will help with cancer, obesity and liver disease.
Another drink that has been consumed for its health-giving properties is Mongolian mare’s (female horse) milk. Studies by female scientists from Mongolia, South Korea and China for UNDP in the late 1990s found the milk was packed with vitamins and minerals and effective in treating liver diseases, cancer, intestine inflammations and tuberculosis.
Mongolians have used mare’s milk for centuries in their traditional diet. The drink, called airag in Mongolian, is consumed especially during traditional holidays.
There are eight times as many horses in Mongolia as the human population, which numbers 2.7 million, so the potential for this drink is enormous. The Food and Biotechnology Institute of the Mongolian University of Science and Technology (www.must.edu.mn/beta_new/) in association with the Swiss International Development Agency (www.sdc.admin.ch), has been developing technology to process mare’s milk, and make value-added products with it to create rural jobs. Under the project, eight kinds of beauty products have been manufactured so far using mare’s milk.
Published: July 2009
Resources
Just Food is a web portal packed with the latest news on the global food industry and packed with events and special briefings to fill entrepreneurs in on the difficult issues and constantly shifting market demands. Website: www.just-food.com
Brandchannel: The world’s only online exchange about branding, packed with resources, debates and contacts to help businesses intelligently build their brand. Website: www.brandchannel.com
Small businesses looking to develop their brand can find plenty of free advice and resources here. Website: www.brandingstrategyinsider.com
Growing Inclusive Markets, a new web portal from UNDP packed with case studies, heat maps and strategies on how to use markets to help the poor. Website: www.growinginclusivemarkets.org
Asia-Pacific Traditional Medicine and Herbal Technology Network: an excellent first stop for any entrepreneur, where they can find out standards and regulations and connect with education and training opportunities. Website: www.apctt-tm.net
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
Southern Innovator’s online archive portal was launched in New York City, U.S.A. (home to the UN’s headquarters) in 2011 (southerninnovator.org).
The journey of Zhang Lan is the tale of an entrepreneur who exemplifies the story of globalization. She has gone from working many part-time jobs while studying overseas, to becoming one of China’s most successful food entrepreneurs.
Starting with a very small and humble restaurant specializing in spicy food from China’s Sichuan province, Zhang has cannily used branding innovation to grow her business and build her reputation in the food trade. Today the company she started, South Beauty Group (southbeauty.com), has 71 restaurants, most in major cities such as Beijing and Shanghai.
A series of bold moves focused on raising the profile of her restaurants and the South Beauty Group has paid off: the group was singled out by the China Hotel Association as one of the top 10 Chinese restaurant brands. By riding the country’s breakneck growth and urbanization, her restaurant group has enjoyed double-digit growth in recent years in revenue and profits.
Zhang’s mission is to revitalize the Chinese restaurant scene by introducing a more upscale and consistent dining experience.
China’s restaurant industry is booming and represents a significant opportunity: it is said it will have revenue of 3.7 trillion yuan (US $590 billion) by 2015 (China Daily).
“Most people in China don’t know how to present food. I am happy that I have given some importance to the appearance of food,” Zhang told the China Daily newspaper.
“I strike a balance between popular and high-end brands in my daily life. This also works for South Beauty Group, which aims to attract customers to a modern place to enjoy high-grade and popular Chinese cuisine.”
Her business mission is to take the group outside of China and become a global brand.
“Buoyed by the booming domestic high-end catering market, South Beauty Group is looking to be a major luxury brand in the global catering industry. It is not an easy task considering that there are different cultures and eating habits. But my past experience has taught me that opportunities often come along with challenges,” she told China Daily.
Zhang’s business story started in a journey to Canada to pursue further education. To make ends meet, at one time she took on six part-time jobs, including washing dishes and food preparation.
Anybody who has gone to another country to work and better their life knows how hard this can be: “During that period, I was so tired by the end of the day that I had to lift my legs onto the bed with my hands,” Zhang said.
But working hard in restaurants and beauty shops earned her US $20,000 in savings within two years.
She returned to Beijing in the early 1990s, a time when the country was undergoing significant market reforms. She opened a small restaurant in Beijing in 1991 serving Sichuan cuisine. Dining out was still a new experience in a country that had spent decades under austere communism. She made her restaurant different by emphasizing cleanliness and unique flavours for the food. She even used the design of the restaurant to set it apart: she gathered bamboo from Sichuan and used it to transform the restaurant into a little bamboo house.
This attention to detail paid off. By 2000, Zhang had been successful enough to give her the confidence to open her first South Beauty Restaurant in Beijing’s China World Trade Center, a high-end office building in the Central Business District. It proved to be a great way to boost her business’s profile.
“It was a bold decision, as rents were high, but I knew the returns would also be high,” she said.
By 2006, she was successful enough to make another brave move: open a luxury restaurant called the Lan Club, in Beijing. Having learned about the importance of distinguishing herself in the ever-growing restaurant marketplace in China, she invited world-famous designer Philippe Starck (http://www.starck.com/en/) to design the restaurant.
For Zhang, there was a bigger strategy at work: “I was not disheartened when some people said that I threw money away like dirt and 12 million yuan (US $1.92 million) was too much for a design draft. But I got great publicity and brand recognition with this design, far more than what is received by most companies which spend millions of yuan on television advertisements. Not everyone in China can boast of a Starck design in their restaurant.”
In 2007, the company also started cooking meals for airlines flying between China and France, the Netherlands and South Korea. In 2008, it won the bid to be food and beverage provider for the 2008 Beijing Olympics and was named official caterer to the 2010 Shanghai World Expo.
“These international events have given us great confidence in planning overseas expansion,” Zhang said.
The hallmarks of the dining experience at a South Beauty Restaurant include dramatic food presentation, upscale décor, a pleasant dining atmosphere and critically, waiting staff who are informed about the dishes they are serving.
Dramatic food preparation includes cooking food at the table for the diners and serving stir-fried shrimp on a plate with a goldfish bowl filled with live fish.
“I want to change the cheap price and bad atmosphere tag that most Westerners have about Chinese food,” Zhang told China Daily.
She has attracted investors to take a stake in the business and become the second richest female entrepreneur in China, according to the 2011 China Restaurant Rich List.
While the international economic crisis is still damaging growth in the United States and Europe, Zhang still plans to go global. She is looking to initially expand into Asia before moving into Europe and North America.
“Our mission is to promote authentic Chinese cuisine across the world. With (the) Chinese economy growing steadily and its cultural influence gaining, it will not be long before we see some big global Chinese catering companies, much like McDonald’s,” Zhang concluded. And it looks like South Beauty Group wants to lead the way.
Published: November 2012
Resources
1) Restaurant Branding: A website dedicated to discussing restaurant branding and how to do it. Website:http://www.restaurantbranding.com/
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
The fifth issue of Southern Innovator has launched online and in print. Order copies now for distribution. Email: southerninnovator@yahoo.co.uk.
Issue six will be on science, technology and innovation. This issue will be different from previous issues and will be including supplements and inserts to boost the impact of the magazine. Southern Innovator is seeking sponsors to fund this and also to help us expand the print run (currently 5,000 copies for global distribution).
July
3D Home Printing Landmark: 10 Houses in a Day Development Challenges: The global South is experiencing urban growth on a scale unprecedented in human history, far outstripping the great urbanization wave that swept across Europe and North America during the 19th and 20th centuries.
Old Boats Become New Furniture in SenegalDevelopment Challenges: Every country has its fair share of waste and the remnants of past economic activity. Old cars nobody wants, discarded tins of food, old plastic bags, spare copper wire, cast-off clothing – all can have a new life in the right hands.
Innovative Solutions Celebrated in Ashden Awards Development Challenges: The world’s population is heading towards 9.6 billion by 2050 (UN). Combined with a growing middle class and rising living standards across the global South, that means ever-greater demand on the world’s finite resources. This raises a crucial question: Where will the energy to power rising living standards come from, and how much damage will be done to the planet’s environment by pollution created generating it (https://www.un.org/en/development/desa/news/population/un-report-world-population-projected-to-reach-9-6-billion-by-2050.html)?
Innovative Ways to Collect Water from AirDevelopment Challenges: World water resources are being depleted quickly as populations grow, urbanize and demand better living standards. Many scientists believe we are reaching peak water – the point at which fresh water is consumed faster than it is replenished.
June
Caribbean Island St. Kitts Goes Green for Tourism Development Challenges: Going green may sound like the right thing to do but it can also be associated with being a costly burden and boring. But, as one island nation is proving, being green is a great selling point for attracting tourists and investors – especially in a world where many places are grappling with pollution and resource depletion.
Big Data Can Transform the Global South’s Growing Cities Development Challenges: The coming years will see a major new force dominating development: Big Data. The term refers to the vast quantities of digital data being generated as a result of the proliferation of mobile phones, the Internet and social media across the global South – a so-called ‘data deluge’ (UN Global Pulse). It is an historically unprecedented surge in data, much of it coming from some of the poorest places on the planet and being gathered in real time.
Indian Business Model Makes Green Energy Affordable Development Challenges: The technology already exists to provide renewable energy and electricity to all the world’s poor. The trick is finding a way to pay for it and to make it sustainable. Many innovators are experimenting with business models to reach the so-called Bottom of the Pyramid (BOP) cohort, and the 1.2 billion poorest people in the world who do not have access to electricity (World Bank) (http://tinyurl.com/n9p3f5x). A further 2.8 billion have to rely on wood or other biomass materials to cook and heat their homes.
South-South Trade Helping Countries During Economic CrisisDevelopment Challenges: Weathering the global economic crisis is testing the stability of countries across the global South. But many countries are finding South-South trade and catering to their domestic middle classes can lift incomes and maintain growth rates despite the global turmoil.
May
3D Printing Gives Boy a New Arm in SudanDevelopment Challenges: 3D printing is rapidly going mainstream and is now starting to make a big impact in health care. One innovative solution is using the technology to manufacture artificial arms for amputees harmed by war in Africa.
African Hotel Boom Bringing in New Investment and Creating JobsDevelopment Challenges: Africa is experiencing a boom not seen for decades. The IMF forecasts economic growth in sub-Saharan Africa of 6 per cent in 2014, compared to global growth of 3.6 per cent.
China’s Outsourced Airliner Development Model Development Challenges: Many emerging-market countries in the global South have built up substantial foreign currency reserves. Much of this has been a response to past foreign currency crises, particularly the Asian Crisis in the late 1990s (http://en.wikipedia.org/wiki/1997_Asian_financial_crisis).
Brazilian Design for New Urban, Middle-Class World Development Challenges: Countries across the global South are experiencing rapid urbanization as people move to cities for better economic opportunities — and this massive social change is creating new business opportunities. Those who recognize how fundamentally people’s lifestyles are changing will be those who will benefit from this big shift in populations.
April
Cheap Paper Microscope to Boost Fight Against Diseases Development Challenges: To tackle diseases in the developing world, the most important first step is diagnosis. Without effective diagnosis, it is difficult to go to the next steps of either treatment or cure. While much attention is given to the high costs involved in treating and curing ailments, screening for diagnosis is also expensive, especially if it involves lots of people. Anything that can reduce the cost of diagnosis will free up resources to expand the number of people who can be checked, and help eradicate contagious diseases.
Asian Factories Starting to go GreenDevelopment Challenges: Media headlines have recently highlighted the growing air pollution crisis in Asia’s expanding cities. This is caused by a mix of factors – the growing number of vehicles, coal-powered factories, people burning dirty fuels to heat their homes, and poor enforcement of standards – and has severe consequences for human health. If it’s not tackled, more and more countries will see large rises in respiratory problems, cancers and early deaths from pollution-caused illnesses (http://www.nrdc.org/air/).
Reality Television Teaches Business Skills in Sudan Development Challenges: Learning how to thrive in a market economy does not necessarily come naturally. But for young people who have grown up under a different economic system or known nothing but economic chaos, learning business skills can give them the tools to get on in life.
Popular Chinese Social Media Chase New Markets Development Challenges: China has a vast and growing market for the Internet and mobile devices. Over the past decade that market has been largely confined to China – most businesses have had enough domestic demand and opportunities inside the country to keep them busy.
The BRCK: Kenyan-Developed Solution to Boost Internet AccessDevelopment Challenges: Using the Internet in Africa has its challenges, as anyone who has worked there knows. Issues can include weak Wi-Fi signals, slow Internet service providers, electricity outages and power surges that can damage or destroy sensitive electronic devices.
March
Women Empowered by Fair Trade Manufacturer Development Challenges: There is sometimes a great deal of negativity surrounding the issue of manufacturing in Africa. Some claim the risks of doing business are too high or that the workers are not motivated enough. But one garment manufacturer is out to prove the skeptics wrong. It pays decent wages and gives its mostly female workforce a stake in the business in a bid to drive motivation and make it worthwhile to work hard.
Global South Trade Boosted with Increasing China-Africa Trade in 2013Development Challenges: It was announced in January 2014 that China has surpassed the United States to become the world’s number one trading nation, as measured by the total value of exports and imports. This new economic behemoth also continued to grow its trade relationships with Africa.
India 2.0: Can the Country Make the Move to the Next Level?Development Challenges: With the global economic crisis threatening to cause turmoil in the emerging markets of the global South, it is becoming clear that what worked for the past two decades may not work for the next two.
“Pocket-Friendly” Solution to Help Farmers Go Organic Development Challenges: Interest in organic food and farming is high, and organics have become a growing global industry. The worldwide market for organic food grew by more than 25 per cent between 2008 and 2011, to US $63 billion, according to pro-organic group the Soil Association. That is an impressive accomplishment given the backdrop of the global economic crisis, and evidence that people value quality food, even in tough times.
Cheap Farming Kit Hopes to Help More Become Farmers Development Challenges: Food security is key to economic growth and human development. A secure and affordable food supply means people can meet their nutrition needs and direct their resources to improving other aspects of their lives, such as housing, clothing, health services or education.
While Southern Innovator’s digital presence has been key to its success and global reach, the hard copy of the magazine was designed with special features. The magazine needed to be robust and able to stand a fair bit of abuse and hard wear. It needed to be easy to read in low light conditions. And it needed to look sharp and eye-catching to reach as wide an audience as possible.
South-South cooperation for development, SSC/17/3, High-level Committee on South-South Cooperation, 12 April 2012.
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
Southern Innovator Magazine Issue 5: Waste and Recycling, Editor and Writer: David South (ISBN 978-0-9920217-1-9) (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s fifth issue tackles the theme of waste and recycling in the global South. It has unearthed radical new ways to use the Earth’s resources while efficiently raising living standards for the world’s majority. Waste no longer needs to pile up and pollute the environment and communities; it can be a source of wealth and provide sustainable livelihoods.
Radical ways to alter how things are made, such as the production model called cradle-to-cradle, have the potential to meet human needs without harming the environment and human health. Effective use of renewable energy technologies and sources also could eliminate energy poverty in the global South, dramatically raising living standards and boosting human development.
“We are proud to present our first book entry in David South’s 5th Issue of the Southern Innovator Magazine. The general focus of this paper is to show the rise of the south as a strong economic power, this year’s issue is focussing on the dilemma of strong population growth and limited resources with the focus on waste and recycling issues for example the elephant dung paper production in Thailand, the banning of plastic bags in Uganda or the creation of green fashion in China.”NEEMIC
“@SouthSouth1 is one of the best sources out there for news and info on #solutions to #SouthSouth challenges.”Adam Rogers, Assistant Director, Regional Representative, Europe, United Nations Office for South-South Cooperation (UNOSSC)
“Btw, I really enjoyed reading them, impressive work & a great resource. Looking forward to Issue 6. My best wishes to you & your team at SI.”
Southern Innovator Magazine Issue 4: Cities and Urbanization, Editor and Writer: David South (ISBN 978-0-9920217-0-2) (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s fourth issue tackled the theme of cities and urbanization in the global South and how innovators are grappling with one of the biggest challenges of our time: the largest migration in history as the world becomes a majority urban place. Southern Innovator profiles new building technologies and innovative designs and also offers social solutions to make living urban better, while improving human development.
Southern Innovator Magazine Issue 3: Agribusiness and Food Security, Editor and Writer: David South (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s third issue tackled the theme of agribusiness and food security in the global South. It found innovators were proving it is possible to boost farm yields with new techniques that are not costly nor harmful to the environment. It also found the rise of new information technologies, such as mobile phones, offers unlimited options to make farming and food distribution more efficient, profitable and food secure. These information technologies can turn small-scale farmers into agribusinesses if applied correctly.
Southern Innovator Magazine Issue 2: Youth and Entrepreneurship, Editor and Writer: David South (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s second issue tackled the theme of youth and entrepreneurship in the global South. It discovered a growing youth population across the global South and found a disconnect between the enthusiasm and talent of youth and their ability to connect with local economies. This was causing systemic unemployment among youth and wasting a great opportunity to spur growth and innovation in poor countries.
Southern Innovator chronicled various business models that were applicable to young entrepreneurs. Importantly, the business models have been proven to work in developing countries.
“Thank you David – Your insight into the issues facing us a “global Village” is made real in the detail of your article – 10 out of 10 from the moladi team.” Moladi: Building Communities
Southern Innovator Magazine Issue 1: Mobile Phones and Information Technology, Editor and Writer: David South (ISSN 2222-9280) (Online: ISSN 2227-0523): Launched in May 2011, the new global magazine Southern Innovator profiles the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs). They are the innovators. It chronicles what has been called the Development 2.0 Revolution: the use of innovative new technologies to radically alter the dynamics of development.
Southern Innovator’s first issue tackled the theme of mobile phones and information technology in the global South. It identified mobile phone pioneers and transformative information technologies reducing poverty and boosting human development in the global South. It was one of the first publications to document and capture this trend.
“What a tremendous magazine your team has produced! It’s a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space… Really looking forward to what you produce in issues #2 and #3. This is great, engaging, relevant and topical stuff.”Rose Shuman, Founder & CEO, Open Mind and Question Box
“Looks great. Congratulations. It’s Brill’s Content for the 21st century!”Conan Tobias, Managing Editor, Canadian Business
What they are saying about SI on Twitter: From “@CapacityPlus Nice job RT @ActevisCGroup: RT @UNDP: Great looking informative @SouthSouth1 mag on South-South Innovation; @UNDP Great looking informative @SouthSouth1 mag on South-South Innovation; @JeannineLemaireGraphically beautiful & informative @UNDP Southern Innovator mag on South-South Innov.”
“Beautiful, inspiring magazine from UNDP on South-South innovation. Heart is pumping adrenaline and admiration just reading it”Peggy Lee on Pinterest
Wild East: Travels in the New Mongolia by Jill Lawless (ISBN 1-55022-434-4): Covering the period of the late 1990s, with Mongolia embroiled in a major economic, social and political crisis, Wild East gives an insightful snapshot of life lived in a country undergoing significant turbulence.
“Jill Lawless’ book is not a scholarly tome per se, yet it is of definite value to the contemporary Mongolian scholar, because it captures a mood flushed out by anecdotal detail of a specific period – detail that only a resident, not a visitor, can really discover. Thus the book provides the researcher with all-important firsthand observations of key social and political events, which give life and context to historical analysis.
“Lawless’ period is 1997-1999, the heart of the tumultuous and ill-spent years of Democratic Coalition Government. These years, not fully representative of Mongolia in the 1990s, were a period of great hopes for democratic flowering and free market enterprise leading the nation to prosperity and progress. The pipe dream was dashed by the immaturity and selfishness of the Coalition party members. Still, those were heady years, and Lawless, as editor of the English language independent newspaper the UB [Ulaanbaatar] Post, was … “Alicia J. Campi, Mongolian Studies, Vol. 25 (2002), pp. 112-114
“As Canadian journalist Jill Lawless points out in the introduction to this engaging portrait of modern Mongolia, the short version of the country’s history is simple: They came thundering out of nowhere, terrorized and conquered most of the known world, and then they went home.
It’s probably not too much of an exaggeration to imagine Mongol warlords at the peak of their power in the 13th century sitting around with Genghis Khan debating the merits of attacking Russia or sacking Burma. Within a space of a few decades they had subdued an area stretching from Korea to Hungary and Vietnam to Afghanistan.
But the empire of the Khan imploded and the world’s consciousness of these fascinating people, and the great grasslands and deserts of their homeland, faded as they disappeared for centuries under the iron-fisted domination of first China and then the Soviet Union.
In Wild East, Lawless brings us up to date. Yes, more than half the population of this Europe-sized country still lives on the steppes in felt tents with their horses, sheep and yaks.
But now you can surf the Internet in Ulan Bator, find Mercedes in the streets, party in Western-style nightclubs and see trendy teens rollerblading around Soviet-era apartment blocks.
Lawless gives us a revealing, and often amusing, account of her journeys through a beautiful country awakening from a tumultuous era that saw it wrenched from feudalism to communism and then into the uncharted future of rampant capitalism, searching for its future in the new millennium.”The Globe and Mail, Laszlo Buhasz, 25 November 2000
Designed in Mongolia
Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia by Robert Ferguson (ISBN 9992950137): The Environmental Public Awareness Handbook was published in 1999 and features the case studies and lessons learned by UNDP’s Mongolian Environmental Public Awareness Programme (EPAP). The handbook draws on the close to 100 small environmental projects the Programme oversaw during a two-year period. These projects stretched across Mongolia, and operated in a time of great upheaval and social, economic and environmental distress. The handbook is intended for training purposes and the practice of public participation in environmental protection.
In its 2007 Needs Assessment, the Government of Mongolia found the EPAP projects “had a wide impact on limiting many environmental problems. Successful projects such as the Dutch/UNDP funded Environmental Awareness Project (EPAP), which was actually a multitude of small pilot projects (most costing less than $5,000 each) … taught local populations easily and efficiently different ways of living and working that are low-impact on the environment.” Many of these ideas live on in the work of both the World Bank and UNEP in Mongolia.
Designed in Mongolia
Mongolian Rock Pop by Peter Marsh (ISBN 99929-5-018-8): In the Mongolian language, the book explores how Mongolia’s vibrant rock and pop music scene led on business innovation and entrepreneurship in the country during the transition years (post-1989). Written by an ethnomusicologist, it details the key moments and events in this story, while splicing the narrative with first-person interviews with the major players.
In Their Own Words: Selected Writings by Journalists on Mongolia, 1997-1999, Editor-in-Chief: David South, Research Editor: Julie Schneiderman (ISBN 99929-5-043-9): In their own words compiles by theme the vast number of stories and features by journalists on Mongolia’s transition experience from 1997 to 1999. A rich and unusual resource for a developing country, this book offers the reader a one-stop snapshot of how a country handles the wrenching social, political, cultural, economic and environmental challenges of changing from one political and economic system to another.
An excellent resource for scholars of austerity crises and for those seeking understanding on how to plot a path out of an austerity crisis. In particular, the collection of articles and stories show the impact austerity has on people and their lives. Unadorned by backward-looking historical narratives, these are accounts fizzing with the energy of the moment: a first draft of a tough time for most Mongolians.
Mongolian Green Book by Robert Ferguson: In the Mongolian language, the book details effective ways to live in harmony with the environment while achieving development goals. Based on three years’ work in Mongolia – a Northeast Asian nation coping with desertification, mining, and climate change – the book presents tested strategies.
Mongolia Update 1998 Book, Editor and Writer: David South, Researcher: G. Enkhtungalug: Whilst in Mongolia as head of the United Nations’ communications (1997-1999), I wrote an update on how Mongolia was coping with hyperinflation, shock therapy, austerity and the Asian economic crisis. The mission simultaneously had to deal with the 1997 Asian Crisis and the worst peacetime economic collapse in post-WWII history.
David South Consulting 
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