David South Consulting
Just back from a trip to Canada and am headlong into the production of a new magazine. The magazine is being made in collaboration with Icelandic graphic designer and illustrator Solveig Rolfsdottir. As the magazine progresses, I shall post more on the blog about its creative journey and details about its launch.
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ORCID iD: https://orcid.org/0000-0001-5311-1052.
By David South, Development Challenges, South-South Solutions
In Kenya, a teenage Maasai (http://en.wikipedia.org/wiki/Maasai_people) inventor has developed a way to chase lions away from livestock that doesn’t harm the lions. It is a common practice to kill lions when they threaten or kill livestock, and this has led to a precipitous drop in the local lion population at Nairobi National Park (http://www.kws.org/parks/parks_reserves/NANP.html/), near the country’s capital, Nairobi. Lions are a significant tourist attraction for Kenya and the population decline is a threat to the future of the tourist industry.
Trying to find the right balance between livestock and wild animals is a problem across the global South. As populations rise, and the number of animals kept for domestic food markets increases, so does conflict between farmers and predatory wild animals looking for an easy meal. And there is no more tempting easy meal than domesticated animals tamed and kept in herds.
According to Reuters, 13-year-old Richard Turere has developed a system of flashing lights to scare off lions at night. The LED (light-emitting diode) (http://en.wikipedia.org/wiki/Light-emitting_diode) bulbs were gathered from broken flashlights. Turere then wired them to a solar-powered car battery used to power the family’s TV.
Turere has placed the lights on poles surrounding the enclosure where the cattle stay at night.
“Lions were eating our cattle at night, which made me very annoyed,” he told Reuters. “And I thought that I have to come up with an idea of making bulbs. Because I knew that the lions were afraid of something moving.
“When someone wakes up at night and moves with a torch, they are afraid. So I made the bulbs which flash at night and keep away lions.”
Nairobi National Park is wild and unfenced, leaving lions free to wander on to farmland. Tragically for the lions, increasing numbers are being killed by farmers protecting herds. Conservationists say Kenya’s lion population has plummeted from 15,000 to just 2,000 in a decade. Since October 2011, Wildlife Direct (http://wildlifedirect.org/) has documented 169 killings of livestock by lions in the location near Turere’s farm.
Kenya depends heavily on tourism to the national parks where people want to see lions. Kenya has been enjoying significant growth in tourism and has the goal of reaching 2 million international tourists in 2012 (Kenyan Ministry of Tourism). Earnings from international tourism are the second largest source of foreign exchange for the country and the services sector – 63 per cent of GDP (gross domestic product) – is dominated by tourism (Brand Kenya). So-called ‘photo safaris’ to the country’s national parks and game preserves are the main attraction for international tourists.
But farmers need to have their herds protected since livestock are a critical income source for them, as well as a food source for the country. Cattle herding has long been an important income source and livelihood for the Maasai people.
According to conservationist Dr. Paula Kahumbu, executive director of Wildlife Direct, other herding families would like Richard to set up the light system on their farms too.
Since Richard installed the lights, his family has not lost any cattle to lions. This bright idea has also dramatically altered Turere’s life. The attention he has received for the invention has led to him being funded by local environment groups to attend a prestigious private school, Brookhouse International School (http://www.brookhouse.ac.ke/) in Nairobi. Things are truly looking bright for Turere!
Published: August 2012
Resources
1) Experience Kenya: The web portal packed with information on Kenyan tourist attractions and investment opportunities. Website: http://www.experiencekenya.co.ke/index.php
2) Brand Kenya: The official Brand Kenya website shows how the country is weaving together all things Kenyan to create a strong global brand for the country. Website: http://brandkenya.co.ke/
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
ORCID iD: https://orcid.org/0000-0001-5311-1052.
© David South Consulting 2022
By David South, Development Challenges, South-South Solutions
Across the global South, its thirsty people have long been a target market for Northern drinks companies. The ubiquity of the American soft drink Coca Cola, or even its rival Pepsi Cola, is testimony to that. Even the most remote village on the impoverished island of Haiti can offer an ice-cold Coke.
But the marketing power of these companies has a down side: it has pushed aside local drink brands based on traditional formulations. But in some countries, local brands are fighting back.
In India, the Cow Protection Department of the Rashtriya Swayamsevak (called RSS) based in Hardwar (www.hardwar.com), one of the four holy cities on the River Ganges, has produced a soft drink made from recycled cow urine. They call it ‘gau jal’ (Sanskrit for ‘cow water’) and it is set for a launch at the end of 2009.
The urine is highly processed to make the drink. “Don’t worry, it won’t smell like urine and will be tasty too,” Om Prakash told the Daily Mail. “Its unique selling point will be that it’s going to be very healthy. It won’t be like carbonated drinks and will be devoid of any toxins.”
The price will be less than American brands such as Coca Cola.
“We’re going to give them good competition as our drink is good for mankind,” he continued. “We may also think of exporting it.”
The drink contains not only cow urine but a blend of medicinal and ayurvedic herbs. Ayurveda is the 5,000-year-old ancient Indian health system.
The RSS was founded in 1925 and claims to have eight million members.
Cows are sacred to India’s Hindu population and killing them is illegal in many parts of India.Finding ways to make a living from cows’ waste products is common. Cow dung (manure) is already used as a fertilizer in villages. It is claimed the new soda pop will help with cancer, obesity and liver disease.
Another drink that has been consumed for its health-giving properties is Mongolian mare’s (female horse) milk. Studies by female scientists from Mongolia, South Korea and China for UNDP in the late 1990s found the milk was packed with vitamins and minerals and effective in treating liver diseases, cancer, intestine inflammations and tuberculosis.
Mongolians have used mare’s milk for centuries in their traditional diet. The drink, called airag in Mongolian, is consumed especially during traditional holidays.
There are eight times as many horses in Mongolia as the human population, which numbers 2.7 million, so the potential for this drink is enormous. The Food and Biotechnology Institute of the Mongolian University of Science and Technology (www.must.edu.mn/beta_new/) in association with the Swiss International Development Agency (www.sdc.admin.ch), has been developing technology to process mare’s milk, and make value-added products with it to create rural jobs. Under the project, eight kinds of beauty products have been manufactured so far using mare’s milk.
Published: July 2009
Resources
Just Food is a web portal packed with the latest news on the global food industry and packed with events and special briefings to fill entrepreneurs in on the difficult issues and constantly shifting market demands. Website: www.just-food.com
Brandchannel: The world’s only online exchange about branding, packed with resources, debates and contacts to help businesses intelligently build their brand. Website: www.brandchannel.com
Small businesses looking to develop their brand can find plenty of free advice and resources here. Website: www.brandingstrategyinsider.com
Growing Inclusive Markets, a new web portal from UNDP packed with case studies, heat maps and strategies on how to use markets to help the poor. Website: www.growinginclusivemarkets.org
Asia-Pacific Traditional Medicine and Herbal Technology Network: an excellent first stop for any entrepreneur, where they can find out standards and regulations and connect with education and training opportunities. Website: www.apctt-tm.net
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
ORCID iD: https://orcid.org/0000-0001-5311-1052.
© David South Consulting 2022
By David South, Development Challenges, South-South Solutions
Along with growing economies, the global South is seeing growing numbers of readers and a newly flourishing publishing industry. The creative economy – of which book publishing is part – is experiencing a jolt from a combination of expanding economies and urbanizing cities. Just as the first settled cities of ancient Mesopotamia (today’s Iraq) spawned literature and learning, so the rapidly urbanizing South is changing dynamics and creating the space and demand for books.
The creative economy is seen as the “interface between creativity, culture, economics and technology in a contemporary world dominated by images, sounds, texts and symbols” (UNCTAD). It has been shown to be an effective way for emerging economies to leapfrog into high-growth areas in the 21st century world economy.
Telling stories about local conditions and people’s rapidly changing lives is proving a commercial success formula. Fast-growing India is forecast to become the largest market for English language books within a decade. India’s economic boom, which saw 6.7 percent growth in 2009, and its expanding middle class are driving demand for books. India saw the number of literate people pass 66 percent by 2007.
“It is a forward-looking generation,” said Manish Singh, country manager for publisher Harlequin Mills and Boon, to The Guardian newspaper.
Estimates of India’s book reading market put the number of readers at just 5 million out of a population of over 1 billion people. But according to Anantha Padmanabhan, the director of sales in India for publisher Penguin, “that is set to increase dramatically.”
A survey by Tehelka (http://www.tehelka.com) found Indians are favouring stories about local conditions and set in the places where they live.
India’s most popular current writer is Chetan Bhagat, a former investment banker. He has sold more than 3 million books in the last five years. His latest, Two States, sold a million copies in four months.
Bhagat writes about the country’s aspiring middle class. His publisher, Rupa (http://www.rupapublications.com/Client/home.aspx), believes he appeals to a “pan-Indian, pan-age group.”
Bhagat puts his success down to the way the stories are written. “This is not like the mature English literature market,” he said. “It needs an English that is highly accessible, simple, and with stories that are still interesting and relevant.”
Book prices in India have stayed affordable for the middle classes. A book can cost from US $1.85 to US $2.65 for a paperback – still a high cost for the poor, however, who live on a dollar a day.
In Egypt, around 30 percent of the population is illiterate and book reading has been historically very low: it has been claimed an average literate Egyptian reads a quarter of a page of a novel per year. From this low base, a best seller only needs to sell a few thousand copies.
However, in Egypt small-scale independent publishers are starting to make an impact. Mohamed Hashem – founder of the Dar Merit publishing house (http://www.zoominfo.com/Search/ReferencesView.aspx?PersonID=1007104230) – has built from scratch in 12 years one of the country’s most critically acclaimed publishers: all from a tiny apartment in a rundown Cairo building.
“We can’t compete with the big firms in terms of profits,” he told The Guardian, “but the new wave of authors will always be sitting here. Yes, we have poverty and limited resources. But we also have the future.”
Launched to counter what Hashem felt was an unimaginative book market, his stable of authors have shaken up the Arabic fiction world. The global success of Alaa al-Aswany’s The Yacoubian Building (http://en.wikipedia.org/wiki/The_Yacoubian_Building) is proof Hashem’s gamble on edgy talent was correct: rejected by two government-run publishing houses, the book went on to be a hit in English and Arabic and has been made into a film.
Hashem is being credited with unleashing a wave of new talented authors that has pushed literature out from being the preserve of a select group.
One of its successful authors, Hamdi Abu Golayyel – winner of the country’s top literary prize, the Naquib Mahfouz medal – believes “Merit has changed the way pioneering literature emerges in Egypt.”
“Before, you had the innovative writers – there are normally no more than five or six in a generation – meeting together in mutual isolation, because popular opinion rejected them.”
Merit “had the drive and ambition to support and distribute new and younger authors properly. Today innovative writing is wanted by the people.”
Hashem’s secret in attracting talented writers has been more than just business savvy: he also gives them “the freedom to write in my own way,” according to writer Ahmed Alaidy.
The writers also have a credibility advantage: they are writing about their circumstances rather than just imagining what it would be like. Writer Hani Abdel Mourid comes from Cairo’s traditional garbage-collecting neighbourhood; another author, Mohamed Salah Al Azab, has written a book named after the folding seats on Egypt’s lively minibuses.
Demographic changes and Cairo’s relentless expansion are being cited as the catalyst for the new writing.
“The fact that the city has grown the way it has,” says Samia Mehrez, a literature professor in Cairo, “the fact that what we used to call the periphery is now the centre, that is very important.”
“The year we started, we published five titles and the number of people interested could be counted in the dozens,” he told The Guardian. “Now we have 600 titles under our belt, and thousands are interested. It’s my duty to try and expand that circle. We’re chipping away at a wall, and slowly we’re making progress.”
Published: May 2010
Resources
1) Creative Economy Report 2008. An economic and statistical assessment of creative industries world-wide as well as an overview of how developing countries can benefit from trade in creative products and services produced by UNCTAD and the Special Unit for South-South Cooperation in UNDP. Website: http://www.unctad.org/en/docs/ditc20082cer_en.pdf
2) Global Creative Economy Convergence Summit 2009: The summit is about the successful and emerging creative technologies and initiatives that are driving economic growth locally, nationally and internationally. Website: http://www.gcecs2009.com/
3) A directory of Indian publishers. Website: http://www.publishersglobal.com/directory/publishers-by-country.asp?publishers-of=India
4) Full Circle Publishing: A successful Indian publishing company. Website: http://www.atfullcircle.com/
5) Jaipur Literature Festival: Described as the ‘greatest literary show on Earth’, the Jaipur Literature Festival is a sumptuous feast of ideas.The past decade has seen it transform into a global literary phenomenon having hosted nearly 2000 speakers and welcoming over a million book lovers from across India and the globe. Website: https://jaipurliteraturefestival.org/
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
ORCID iD: https://orcid.org/0000-0001-5311-1052.
© David South Consulting 2022
David South Consulting 
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