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Global South’s Rising Economies Gain Investor Spotlight

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

A new book is arguing that the world’s attention should switch away from BRICS countries – Brazil, Russia, India, China and South Africa – and take another look at nations and regions elsewhere across the global South. It argues many are lodestones of future growth and prosperity in the making and will see dramatic changes over the next decade.

The story of the BRIC and BRICS countries is an impressive one. In just eight years from 2000 to 2008, the BRIC countries’ combined share of total world economic output rose from 16 to 22 per cent. This led to a 30 per cent increase in global output during the period, showing how key these countries were to global prosperity in the 2000s. BRIC countries make up nearly half the world’s population and are regional leaders. Taken together, their gross domestic products (GDPs) are not far behind the United States.

Ruchir Sharma’s Breakout Nations: In Pursuit of the Next Economic Miracles (http://www.amazon.com/Breakout-Nations-Pursuit-Economic-Miracles/dp/0393080269) argues that the BRICS are now entering a more stable growth path and thus will not see the rapid-fire expansion and quick profits investors have become used to in the past decade.

“The BRICs,” Sharma told Forbes magazine, “were last decade’s team.”

The BRIC acronym (http://en.wikipedia.org/wiki/BRIC) was coined in 2001 by Goldman Sachs managing director Jim O’Neill, in a 2001 paper titled “Building Better Global Economic BRICs” (http://www.goldmansachs.com/ourthinking/brics/building-better.html). O’Neill predicted that this handful of countries would dominate the growth and economic development story for the years 2000 to 2010. This was because they all shared a similar stage of advanced economic development.

The BRIC states first began meeting together in 2006. South Africa was added in 2010 to form the BRICS acronym.

The buzz surrounding the BRICS countries over the past decade has been justified by their impressive growth rates, declining poverty levels,modernizing economies and societies and growing middle class populations.

China alone had seen its gross domestic product grow by US $5 trillion between 2001 and 2011.

Now, Sharma argues, it is someone else’s turn.

Sharma is head of emerging markets with Morgan Stanley Investment Management in New York, and Breakout Nations looks at where the next economic surprise stories will take place.

“A breakout nation is a nation that will grow above expectations, and will grow more than nations with similar per capita income,” Sharma told Forbes. “You can’t bunch all of the emerging markets together anymore. The last decade saw these countries behaving the same economically, but I think that is behind us now. Investors today will really have to pick their spots.”

He points out that Indonesia was the best performing emerging market in 2011 and has an economy that will surpass a trillion dollars in the coming years.

He also believes Sri Lanka and Nigeria are economies to watch.

Sharma says funds flowing into emerging market stocks grew by 478 per cent from 2005 to 2010, a massive jump compared to 2000 to 2005, when they grew by 92 per cent.

As he sees it, China has now reached middle-income status and its growth rates will not be as high as they have been for the past two decades. In his research, he found that countries like Japan, South Korea and Taiwan all slowed down once their per capita income went past US $5,000.

Investors who watch the emerging markets predict the hot growth areas for the next decade will be around energy, technology, and agricultural resources.

Sharma picks out Indonesia, Turkey, the Philippines, Poland and the Czech Republic for future investment interest, but urges caution with thinking all emerging economies are on course to boom.

“You’ve got to pick your spots, rather than just assume that because you put a tag of emerging on a particular nation, it’s going to boom,” Sharma told The Globe and Mail newspaper.

To make sense of the complexity of fast-emerging economies, a flurry of new investor acronyms has popped up. One of the country clusters is called the CIVETS: Colombia, Indonesia, Vietnam, Egypt, Turkey, South Africa (http://en.wikipedia.org/wiki/CIVETS).

The MINTS (Mexico, Indonesia, Nigeria and Turkey) are also set for great growth in the next decade, many investors believe.

Then there is the N-11 or Next 11. This is the MINTS plus Bangladesh, Egypt,Iran, Pakistan, the Philippines, South Korea and Vietnam.

And after that there is VISTA (Vietnam, Indonesia, South Africa, Turkey and Argentina). While clearly the creative juices are flowing at investment houses as they come up with ever-catchier acronyms, a more serious point is being made: many countries in the global South, for the first time in history, are no longer solely dependent on the Western economic system for demand.

These countries, investors note, now have an unprecedented range of options uncoupled from the political, financial and economic legacy of Western developed nations. They say that many nations in the global South are set for a runaway investment boom because they are making changes and modernizing their economies faster than many expect.

As the BRICS economies mature and slow down and take on different priorities based around improving the quality of life of their citizens, those seeking faster profits will look elsewhere. This trend is even happening within the BRICS, as Chinese and Brazilian companies offshore work to Vietnam and Colombia.

There are many new centres of economic activity and rising prosperity across the emerging markets that often fail to gain wider attention. Few would probably know that the Northeast Asian nation of Mongolia – mired in the 1990s in the worst peacetime economic collapse in half a century (http://www.scribd.com/doc/20864541/Mongolia-Update-1998-Book) – is now the world’s fastest-growing economy (http://www.worldbank.org/en/news/2012/02/28/what-behind-mongoliaeconomic-boom) and one of the top places for mobile phone usage and penetration (http://www.businessmongolia.com/mongolia/2012/03/19/mongolia-ringing-the-changes/).

Then there is Myanmar (formerly Burma), where many are hoping recent moves toward democracy and improvements in diplomatic relations will lead to an economic boon for the region. Investors are also targeting Kazakhstan in Central Asia.

Reflecting these changing realities, Standard Bank, Africa’s largest bank, has been documenting the rising role played by the Chinese currency in international trade. A recent report forecast US $100 billion (R768 billion) in Sino-African trade would be settled in the Chinese currency, the renminbi, by 2015. This would be double the trade between China and Africa in 2010. It also found 70,000 Chinese companies are using the renminbi in international trade transactions.

Resources 

1) Beyondbrics blog: A blog by the Financial Times calling itself “The Ft’s emerging markets hub”. Website: http://blogs.ft.com/beyond-brics/

2) BRICS Summit: The Fourth BRICS Summit was hosted in New Delhi on 29 March 2012 under the overarching theme of “BRICS Partnership for Global Stability, Security and Prosperity.” The Summit has imparted further momentum to the BRICS process. Website: bricsindia.in

3) Market Oracle: A good source for updates on investor sentiment about the emerging market economies. Website: marketoracle.co.uk

4) Monocle magazine: “A briefing on global affairs, business, culture and design” often featuring trends in the emerging market countries. Website:

monocle.com

5) BRICS Information Centre, University of Toronto. Website: brics.utoronto.ca

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This work is licensed under a
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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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2014: Development Challenges, South-South Solutions

By David South, Development Challenges, South-South Solutions

New UNOSSC banner Dev Cha 2013

SOUTH-SOUTH CASE STUDY 

ISSN 2227-3905

The fifth issue of Southern Innovator has launched online and in print. Order copies now for distribution. Email: southerninnovator@yahoo.co.uk.

Issue six will be on science, technology and innovation. This issue will be different from previous issues and will be including supplements and inserts to boost the impact of the magazine. Southern Innovator is seeking sponsors to fund this and also to help us expand the print run (currently 5,000 copies for global distribution).

July

3D Home Printing Landmark: 10 Houses in a Day Development Challenges: The global South is experiencing urban growth on a scale unprecedented in human history, far outstripping the great urbanization wave that swept across Europe and North America during the 19th and 20th centuries.

Old Boats Become New Furniture in Senegal Development Challenges: Every country has its fair share of waste and the remnants of past economic activity. Old cars nobody wants, discarded tins of food, old plastic bags, spare copper wire, cast-off clothing – all can have a new life in the right hands.

Innovative Solutions Celebrated in Ashden Awards Development Challenges: The world’s population is heading towards 9.6 billion by 2050 (UN). Combined with a growing middle class and rising living standards across the global South, that means ever-greater demand on the world’s finite resources. This raises a crucial question: Where will the energy to power rising living standards come from, and how much damage will be done to the planet’s environment by pollution created generating it (https://www.un.org/en/development/desa/news/population/un-report-world-population-projected-to-reach-9-6-billion-by-2050.html)?

Innovative Ways to Collect Water from Air Development Challenges: World water resources are being depleted quickly as populations grow, urbanize and demand better living standards. Many scientists believe we are reaching peak water – the point at which fresh water is consumed faster than it is replenished.

June

Caribbean Island St. Kitts Goes Green for Tourism Development Challenges: Going green may sound like the right thing to do but it can also be associated with being a costly burden and boring. But, as one island nation is proving, being green is a great selling point for attracting tourists and investors – especially in a world where many places are grappling with pollution and resource depletion.

Big Data Can Transform the Global South’s Growing Cities Development Challenges: The coming years will see a major new force dominating development: Big Data. The term refers to the vast quantities of digital data being generated as a result of the proliferation of mobile phones, the Internet and social media across the global South – a so-called ‘data deluge’ (UN Global Pulse). It is an historically unprecedented surge in data, much of it coming from some of the poorest places on the planet and being gathered in real time.

Indian Business Model Makes Green Energy Affordable Development Challenges: The technology already exists to provide renewable energy and electricity to all the world’s poor. The trick is finding a way to pay for it and to make it sustainable. Many innovators are experimenting with business models to reach the so-called Bottom of the Pyramid (BOP) cohort, and the 1.2 billion poorest people in the world who do not have access to electricity (World Bank) (http://tinyurl.com/n9p3f5x). A further 2.8 billion have to rely on wood or other biomass materials to cook and heat their homes.

South-South Trade Helping Countries During Economic Crisis Development Challenges: Weathering the global economic crisis is testing the stability of countries across the global South. But many countries are finding South-South trade and catering to their domestic middle classes can lift incomes and maintain growth rates despite the global turmoil.

May

3D Printing Gives Boy a New Arm in Sudan Development Challenges: 3D printing is rapidly going mainstream and is now starting to make a big impact in health care. One innovative solution is using the technology to manufacture artificial arms for amputees harmed by war in Africa.

African Hotel Boom Bringing in New Investment and Creating Jobs Development Challenges: Africa is experiencing a boom not seen for decades. The IMF forecasts economic growth in sub-Saharan Africa of 6 per cent in 2014, compared to global growth of 3.6 per cent.

China’s Outsourced Airliner Development Model Development Challenges: Many emerging-market countries in the global South have built up substantial foreign currency reserves. Much of this has been a response to past foreign currency crises, particularly the Asian Crisis in the late 1990s (http://en.wikipedia.org/wiki/1997_Asian_financial_crisis).

Brazilian Design for New Urban, Middle-Class World Development Challenges: Countries across the global South are experiencing rapid urbanization as people move to cities for better economic opportunities — and this massive social change is creating new business opportunities. Those who recognize how fundamentally people’s lifestyles are changing will be those who will benefit from this big shift in populations.

April

Cheap Paper Microscope to Boost Fight Against Diseases Development Challenges: To tackle diseases in the developing world, the most important first step is diagnosis. Without effective diagnosis, it is difficult to go to the next steps of either treatment or cure. While much attention is given to the high costs involved in treating and curing ailments, screening for diagnosis is also expensive, especially if it involves lots of people. Anything that can reduce the cost of diagnosis will free up resources to expand the number of people who can be checked, and help eradicate contagious diseases.

Asian Factories Starting to go Green Development Challenges: Media headlines have recently highlighted the growing air pollution crisis in Asia’s expanding cities. This is caused by a mix of factors – the growing number of vehicles, coal-powered factories, people burning dirty fuels to heat their homes, and poor enforcement of standards – and has severe consequences for human health. If it’s not tackled, more and more countries will see large rises in respiratory problems, cancers and early deaths from pollution-caused illnesses (http://www.nrdc.org/air/).

Reality Television Teaches Business Skills in Sudan Development Challenges: Learning how to thrive in a market economy does not necessarily come naturally. But for young people who have grown up under a different economic system or known nothing but economic chaos, learning business skills can give them the tools to get on in life.

Popular Chinese Social Media Chase New Markets Development Challenges: China has a vast and growing market for the Internet and mobile devices. Over the past decade that market has been largely confined to China –  most businesses have had enough domestic demand and opportunities inside the country to keep them busy.

The BRCK: Kenyan-Developed Solution to Boost Internet Access Development Challenges: Using the Internet in Africa has its challenges, as anyone who has worked there knows. Issues can include weak Wi-Fi signals, slow Internet service providers, electricity outages and power surges that can damage or destroy sensitive electronic devices.

March

Women Empowered by Fair Trade Manufacturer Development Challenges: There is sometimes a great deal of negativity surrounding the issue of manufacturing in Africa. Some claim the risks of doing business are too high or that the workers are not motivated enough. But one garment manufacturer is out to prove the skeptics wrong. It pays decent wages and gives its mostly female workforce a stake in the business in a bid to drive motivation and make it worthwhile to work hard.

Global South Trade Boosted with Increasing China-Africa Trade in 2013 Development Challenges: It was announced in January 2014 that China has surpassed the United States to become the world’s number one trading nation, as measured by the total value of exports and imports. This new economic behemoth also continued to grow its trade relationships with Africa.

India 2.0: Can the Country Make the Move to the Next Level? Development Challenges: With the global economic crisis threatening to cause turmoil in the emerging markets of the global South, it is becoming clear that what worked for the past two decades may not work for the next two.

“Pocket-Friendly” Solution to Help Farmers Go Organic Development Challenges: Interest in organic food and farming is high, and organics have become a growing global industry. The worldwide market for organic food grew by more than 25 per cent between 2008 and 2011, to US $63 billion, according to pro-organic group the Soil Association. That is an impressive accomplishment given the backdrop of the global economic crisis, and evidence that people value quality food, even in tough times.

Cheap Farming Kit Hopes to Help More Become Farmers Development Challenges: Food security is key to economic growth and human development. A secure and affordable food supply means people can meet their nutrition needs and direct their resources to improving other aspects of their lives, such as housing, clothing, health services or education.

While Southern Innovator’s digital presence has been key to its success and global reach, the hard copy of the magazine was designed with special features. The magazine needed to be robust and able to stand a fair bit of abuse and hard wear. It needed to be easy to read in low light conditions. And it needed to look sharp and eye-catching to reach as wide an audience as possible.

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ORCID iD: https://orcid.org/0000-0001-5311-1052.

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David South Consulting Books | 1997 – 2014

Southern Innovator Magazine Issue 5: Waste and Recycling, Editor and Writer: David South (ISBN 978-0-9920217-1-9) (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s fifth issue tackles the theme of waste and recycling in the global South. It has unearthed radical new ways to use the Earth’s resources while efficiently raising living standards for the world’s majority. Waste no longer needs to pile up and pollute the environment and communities; it can be a source of wealth and provide sustainable livelihoods.
 
Radical ways to alter how things are made, such as the production model called cradle-to-cradle, have the potential to meet human needs without harming the environment and human health. Effective use of renewable energy technologies and sources also could eliminate energy poverty in the global South, dramatically raising living standards and boosting human development.

“We are proud to present our first book entry in David South’s 5th Issue of the Southern Innovator Magazine. The general focus of this paper is to show the rise of the south as a strong economic power, this year’s issue is focussing on the dilemma of strong population growth and limited resources with the focus on waste and recycling issues for example the elephant dung paper production in Thailand, the banning of plastic bags in Uganda or the creation of green fashion in China.”NEEMIC

“@SouthSouth1 is one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Adam Rogers, Assistant Director, Regional Representative, Europe, United Nations Office for South-South Cooperation (UNOSSC)

“Btw, I really enjoyed reading them, impressive work & a great resource. Looking forward to Issue 6. My best wishes to you & your team at SI.”

“… great magazine, nice design.”

On Google Books: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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Southern Innovator Magazine Issue 4: Cities and Urbanization, Editor and Writer: David South (ISBN 978-0-9920217-0-2) (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s fourth issue tackled the theme of cities and urbanization in the global South and how innovators are grappling with one of the biggest challenges of our time: the largest migration in history as the world becomes a majority urban place. Southern Innovator profiles new building technologies and innovative designs and also offers social solutions to make living urban better, while improving human development.

“I liked your latest Southern innovator! Always inspiring.” Joana Breidenbach, betterplace.org, Berlin, Germany

“The magazine looks fantastic, great content and a beautiful design!”

On Google Books: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

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Southern Innovator Magazine Issue 3: Agribusiness and Food Security, Editor and Writer: David South (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s third issue tackled the theme of agribusiness and food security in the global South. It found innovators were proving it is possible to boost farm yields with new techniques that are not costly nor harmful to the environment. It also found the rise of new information technologies, such as mobile phones, offers unlimited options to make farming and food distribution more efficient, profitable and food secure. These information technologies can turn small-scale farmers into agribusinesses if applied correctly.

On Google Books: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

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Southern Innovator Magazine Issue 2: Youth and Entrepreneurship, Editor and Writer: David South (ISSN 2222-9280) (Online: ISSN 2227-0523): Southern Innovator’s second issue tackled the theme of youth and entrepreneurship in the global South. It discovered a growing youth population across the global South and found a disconnect between the enthusiasm and talent of youth and their ability to connect with local economies. This was causing systemic unemployment among youth and wasting a great opportunity to spur growth and innovation in poor countries.
 
Southern Innovator chronicled various business models that were applicable to young entrepreneurs. Importantly, the business models have been proven to work in developing countries.

“Thank you David – Your insight into the issues facing us a “global Village” is made real in the detail of your article – 10 out of 10 from the moladi team.” Moladi: Building Communities

On Google Books: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

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Southern Innovator Magazine Issue 1: Mobile Phones and Information Technology, Editor and Writer: David South (ISSN 2222-9280) (Online: ISSN 2227-0523): Launched in May 2011, the new global magazine Southern Innovator profiles the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs). They are the innovators. It chronicles what has been called the Development 2.0 Revolution: the use of innovative new technologies to radically alter the dynamics of development.
               
Southern Innovator’s first issue tackled the theme of mobile phones and information technology in the global South. It identified mobile phone pioneers and transformative information technologies reducing poverty and boosting human development in the global South. It was one of the first publications to document and capture this trend.

“What a tremendous magazine your team has produced! It’s a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space… Really looking forward to what you produce in issues #2 and #3. This is great, engaging, relevant and topical stuff.” Rose Shuman, Founder & CEO, Open Mind and Question Box

“Looks great. Congratulations. It’s Brill’s Content for the 21st century!” Conan Tobias, Managing Editor, Canadian Business

What they are saying about SI on Twitter: From “@CapacityPlus Nice job RT @ActevisCGroup: RT @UNDP: Great looking informative @SouthSouth1 mag on South-South Innovation; @UNDP Great looking informative @SouthSouth1 mag on South-South Innovation; @JeannineLemaireGraphically beautiful & informative @UNDP Southern Innovator mag on South-South Innov.”

“Beautiful, inspiring magazine from UNDP on South-South innovation. Heart is pumping adrenaline and admiration just reading it” Peggy Lee on Pinterest 

On Google Books: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

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Wild East: Travels in the New Mongolia by Jill Lawless (ISBN 1-55022-434-4): Covering the period of the late 1990s, with Mongolia embroiled in a major economic, social and political crisis, Wild East gives an insightful snapshot of life lived in a country undergoing significant turbulence.

“Jill Lawless’ book is not a scholarly tome per se, yet it is of definite value to the contemporary Mongolian scholar, because it captures a mood flushed out by anecdotal detail of a specific period – detail that only a resident, not a visitor, can really discover. Thus the book provides the researcher with all-important firsthand observations of key social and political events, which give life and context to historical analysis.

“Lawless’ period is 1997-1999, the heart of the tumultuous and ill-spent years of Democratic Coalition Government. These years, not fully representative of Mongolia in the 1990s, were a period of great hopes for democratic flowering and free market enterprise leading the nation to prosperity and progress. The pipe dream was dashed by the immaturity and selfishness of the Coalition party members. Still, those were heady years, and Lawless, as editor of the English language independent newspaper the UB [Ulaanbaatar] Post, was … “ Alicia J. Campi, Mongolian Studies, Vol. 25 (2002), pp. 112-114

“As Canadian journalist Jill Lawless points out in the introduction to this engaging portrait of modern Mongolia, the short version of the country’s history is simple: They came thundering out of nowhere, terrorized and conquered most of the known world, and then they went home.

It’s probably not too much of an exaggeration to imagine Mongol warlords at the peak of their power in the 13th century sitting around with Genghis Khan debating the merits of attacking Russia or sacking Burma. Within a space of a few decades they had subdued an area stretching from Korea to Hungary and Vietnam to Afghanistan.

But the empire of the Khan imploded and the world’s consciousness of these fascinating people, and the great grasslands and deserts of their homeland, faded as they disappeared for centuries under the iron-fisted domination of first China and then the Soviet Union.

In Wild East, Lawless brings us up to date. Yes, more than half the population of this Europe-sized country still lives on the steppes in felt tents with their horses, sheep and yaks.

But now you can surf the Internet in Ulan Bator, find Mercedes in the streets, party in Western-style nightclubs and see trendy teens rollerblading around Soviet-era apartment blocks.

Lawless gives us a revealing, and often amusing, account of her journeys through a beautiful country awakening from a tumultuous era that saw it wrenched from feudalism to communism and then into the uncharted future of rampant capitalism, searching for its future in the new millennium.” The Globe and Mail, Laszlo Buhasz, 25 November 2000 

Designed in Mongolia

Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia by Robert Ferguson (ISBN 9992950137): The Environmental Public Awareness Handbook was published in 1999 and features the case studies and lessons learned by UNDP’s Mongolian Environmental Public Awareness Programme (EPAP). The handbook draws on the close to 100 small environmental projects the Programme oversaw during a two-year period. These projects stretched across Mongolia, and operated in a time of great upheaval and social, economic and environmental distress. The handbook is intended for training purposes and the practice of public participation in environmental protection.

In its 2007 Needs Assessment, the Government of Mongolia found the EPAP projects “had a wide impact on limiting many environmental problems. Successful projects such as the Dutch/UNDP funded Environmental Awareness Project (EPAP), which was actually a multitude of small pilot projects (most costing less than $5,000 each) … taught local populations easily and efficiently different ways of living and working that are low-impact on the environment.” Many of these ideas live on in the work of both the World Bank and UNEP in Mongolia. 

Designed in Mongolia

Mongolian Rock Pop by Peter Marsh (ISBN 99929-5-018-8): In the Mongolian language, the book explores how Mongolia’s vibrant rock and pop music scene led on business innovation and entrepreneurship in the country during the transition years (post-1989). Written by an ethnomusicologist, it details the key moments and events in this story, while splicing the narrative with first-person interviews with the major players. 

David South, Editor-in-Chief, Julie Schneiderman, Research Editor.

Designed in Mongolia

In Their Own Words: Selected Writings by Journalists on Mongolia, 1997-1999, Editor-in-Chief: David South, Research Editor: Julie Schneiderman (ISBN 99929-5-043-9): In their own words compiles by theme the vast number of stories and features by journalists on Mongolia’s transition experience from 1997 to 1999. A rich and unusual resource for a developing country, this book offers the reader a one-stop snapshot of how a country handles the wrenching social, political, cultural, economic and environmental challenges of changing from one political and economic system to another.

An excellent resource for scholars of austerity crises and for those seeking understanding on how to plot a path out of an austerity crisis. In particular, the collection of articles and stories show the impact austerity has on people and their lives. Unadorned by backward-looking historical narratives, these are accounts fizzing with the energy of the moment: a first draft of a tough time for most Mongolians. 

Read online at Google Books or visit the University of Toronto’s Library Catalogue: http://search.library.utoronto.ca/details?3403065

Designed in Mongolia

Mongolian Green Book by Robert Ferguson: In the Mongolian language, the book details effective ways to live in harmony with the environment while achieving development goals. Based on three years’ work in Mongolia – a Northeast Asian nation coping with desertification, mining, and climate change – the book presents tested strategies. 

Mongolia Update 1998 Book, Editor and Writer: David South, Researcher: G. Enkhtungalug: Whilst in Mongolia as head of the United Nations’ communications (1997-1999), I wrote an update on how Mongolia was coping with hyperinflation, shock therapy, austerity and the Asian economic crisis. The mission simultaneously had to deal with the 1997 Asian Crisis and the worst peacetime economic collapse in post-WWII history.

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2017

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CASE STUDY 7: UNOSSC + UNDP | 2007 – 2016

Expertise: Innovation, innovators, human development, South-South development, United Nations, policy and policy innovation, South-South cooperation, South-South trade, global trends, strategy, online content, global memes, Internet, mobile phones, information technology, global South, resilience strategies, crisis response. 

Locations: London, UK and New York, U.S.A. 2007 to 2016

Consultant, Editor, Writer: David South

Click here to view images for this case study: CASE STUDY 7: UNOSSC + UNDP | 2007 – 2016 Images

Abstract 

Since the start of 2007, global international development and media consultancy David South Consulting (DSC)/David South International (DSI) has been working with the UNDP-associated United Nations Office for South-South Cooperation (UNOSSC) (formerly the Special Unit for South-South Cooperation) to raise the profile of South-South cooperation and the global South in global development through its innovators, as well as influencing the switch to an innovation-led approach to how development is delivered at the United Nations and at the country level. Based in London, UK and with a design studio in Reykjavik, Iceland, DSC/DSI did this with two highly influential media: the monthly e-newsletter Development Challenges, South-South Solutions, and its sister magazine Southern Innovator. 

About

With the global economic crisis unfolding in 2007, we asked “what would inspire people?” What is going on in the global South that would improve human development under these circumstances and make people more resilient?

In 2007, discussing the global South, or solutions from the South, had a far lower profile in international development, the media and with the general public. Being one of the first sources to regularly chronicle the 21st-century world emerging from the crisis, the two publications (e-newsletter Development Challenges, South-South Solutions and its sister magazine Southern Innovator) were able to open up a space for greater coverage of the global South, while drawing attention to a new generation of development innovators. 

“Great economic and business reporting! Very helpful for us.” Africa RenewalAfrica Section, Strategic Communications Division, United Nations Department of Public Information

“I just went over your June newsletter. It’s very well done and far reaching. Congratulations!” Violette Ruppanner, Director, 3D -> Trade – Human Rights – Equitable Economy, Geneva, Switzerland

“Just to let you know I enjoyed the newsletter a lot – it was interesting to learn about things going on that I would never otherwise find out about, and also the listing of future conferences and events proved very useful.” IanSanderson, Deloitte, Geneva, Switzerland

“Congratulations on another great newsletter that’s packed with fascinating information! I really enjoy getting it each month.” Whitney Harrelson, Making Cents, Washington D.C.

By adopting a strategy to exploit developments in online and digital media (and the space opened up by the global economic crisis), the reach of the e-newsletter and magazine was far greater than would have been possible just a year prior, back in 2006. This proved useful for reaching the growing number of people in the global South who were being digitally connected either through mobile phones or the Internet, or both. 

The e-newsletter was not only distributed every month to subscribers, it was also simultaneously posted online in many platforms to reach as wide an audience as possible. It was kept simple in its design so as to be easy to access by readers with low bandwidth or high data costs. It exploited new online services to reach an as wide as possible audience.

As an example, the arrival of ‘crowd-powered’ media in 2007 allowed for posting of stories to a global audience to test responses and reactions in real time. An experiment from 2008 to 2010 on the innovative Vancouver, Canada-based NowPublic platform proved very effective in developing the right tone for the stories. Many of these stories have been cited in publications and online (please see below for citations).

With 201 Development Challenges, South-South Solutions stories posted on the NowPublic platform, a total of 336,289 views by 2012 had occurred, according to the NowPublic counter. 

Various websites offering publishing and archiving services (Scribd for example) meant it was easy to access the stories from any place, device or platform, bypassing firewalls and censors – a very serious concern in many countries of the global South. And social media such as Twitter made it easy to spread the word to the right people. 

The two publications proved influential on a number of fronts, being early to draw attention to the following: the rising use of mobile phones and information technology in development, the world becoming an urban place, innovative food solutions including the nascent insect food sector (now a big thing), altering perspectives on what is possible in Africa, the use of data science to innovate development, and tracking the growing number of technology hubs and the fast-growing start-up culture in the global South. The publications were cited for shaping the new strategic direction adopted by the United Nations Development Programme (UNDP) (the UN’s leading development organisation) and its first youth strategy, and the development of the Sustainable Development Goals (SDGs). As the world’s first global innovator magazine, Southern Innovator’s design had to be appropriate for a diverse audience. It has drawn praise for being both “beautiful” and “inspiring”, while its use of sharp, modern graphic design and infographics inspired others in the UN to up their game when it comes to design. 

Today, there are many sources for sharing stories on solutions from the global South; in fact, it could be called ‘cool’. South-South cooperation and innovation have now become the key methodology for the UN’s delivery of its programmes and projects. In 2015, China pledged US $2 billion to “support South-South cooperation” and called for the international community to “deepen South-South and tripartite cooperation”. In development parlance, they have been “Mainstreaming South-South and Triangular Cooperation” in their plans.

The current policy vogue for innovation in developing and developed countries can trace its roots back to some of the early work done by these two publications (and which was further amplified by the annual Global South-South Development Expo, which often would feature innovators from the two publications, spreading the innovation message around the world). Both publications had set out to inspire and “champion a global 21st century innovator culture”. And they have done this, as can be seen from concrete evidence and anecdotal responses from individuals and organizations alike.

Crucial to success has been integrity. As was disclosed in arrests made by the Federal Bureau of Investigation (FBI) in October 2015, a news service claiming to be associated with the United Nations (South-South News) had not followed either the letter or the spirit of the UN’s Global Compact. It had received substantial funding from a Macau casino owner featured in a 2010 investigation by International Risk Ltd., which found he “is characterized in the media as a ‘Macau Crime Lord’ and a kingpin of the international slave prostitution trade”. To date, a number of his co-conspirators have been found guilty of various charges and sentenced. He was convicted 28 July 2017 on six counts “for his role in a scheme to bribe United Nations ambassadors to obtain support to build a conference center in Macau that would host, among other events, the annual United Nations Global South-South Development Expo“. He used the news service as a “conduit for bribery and money laundering” at the United Nations, according to the FBI, something admitted to by the various co-conspirators in court and under oath. Read more on this case here: http://www.reuters.com/article/us-un-corruption-idUSKCN0XH2DL. And the conviction here: Chairman of a Macau Real Estate Development Company Convicted on All Counts for Role in Scheme to Bribe United Nations Ambassadors to Build a Multi-Billion Dollar Conference Center

The case of South-South News points to the dangers of cutting corners and the importance of approach and methodology; to not just mouth support for the UN Global Compact but to embrace its letter and spirit as well. As can be seen from this particular case, the reputational damage can be severe if the wrong strategy is pursued. Clients need to be very aware of whom they are working with and conduct due diligence for service provider credentials and also investigate the credentials of potential donors and funders. 

Southern Innovator needed to be true to its ethos of championing genuine innovation that improves human development in the global South. It had to be free to pursue its search without interference. 

To avoid censorship and interference, its editorial operations were based in London, UK and its design studio was based in Reykjavik, Iceland (a high-ranking country in the World Press Freedom rankings and a former top place holder in the UNDP Human Development Index). Using a women-led design studio, it developed a design vision that could communicate across borders using clear graphic design and high-quality images. For example, when it launched in 2011, infographics were rare in development publications and at the UN; now they are commonplace. It also tried to be as a ‘green’ as possible. The studio was powered on 100 per cent renewable energy (in particular, geothermal energy); the hard copy of the magazine is printed on paper from renewable forests. 

To date, five issues of Southern Innovator have been published on key themes identified by the United Nations: mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling.

All of the issues collate and explain the trends, innovations and innovators for a large, global audience spanning many countries and regions.

Timeline 

2007: David South Consulting begins work on the e-newsletter Development Challenges, South-South Solutions for the Special Unit for South-South Cooperation at the United Nations.

2008: Reader response experiment begins with crowd-powered news website NowPublic. Initial proposal for the development of book or magazine on innovation. Awarded grant for Cuba study tour by BSHF. 

2009: Adjust e-newsletter content based on reader responses. Begin posting content on Twitter platform.

2010: Begin development of initial concepts for innovator magazine and assemble creative team with Icelandic graphic designer and illustrator Solveig Rolfsdottir and graphic designer Eva Hronn Gudnadottir. 

2011: Attend Global South-South Development Expo in Rome, Italy. Launch first issue of Southern Innovator magazine on mobile phones and information technology. It is called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space…”. Launch www.southerninnovator.org website and social media including Twitter account @SouthSouth1. 

2012: Attend Global South-South Development Expo in Vienna, Austria. Launch issues 2 (youth and entrepreneurship) and 3 (agribusiness and food security) of Southern Innovator magazine. Called a “Beautiful, inspiring magazine from UNDP on South-South innovation.”

2013: Attend Global South-South Development Expo in Nairobi, Kenya. Launch issue 4 of Southern Innovator magazine (cities and urbanization). Called “fantastic, great content and a beautiful design!” and “Always inspiring.”. 

2014: Attend Global South-South Development Expo in Washington, D.C., U.S.A. Launch issue 5 of Southern Innovator magazine (waste and recycling). The Twitter account @SouthSouth1 called “ one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Final issues of e-newsletter Development Challenges, South-South Solutions published.  

Testimonials 

“The e-newsletter Development Challenges, South-South Solutions proved to be a timely and prescient resource on the fast-changing global South, tracking the rise of an innovator culture driven by the rapid adoption of mobile phones and information technology … 

“In 2010, work began on the development of the world’s first magazine dedicated to the 21st-century innovator culture of the global South. My goal was to create a magazine that would reach across countries and cultures, meet the UN’s standards, and inspire action. Southern Innovator was the result. Mr. [David] South played a vital role in the magazine’s development from its early conception, through its various design prototypes, to its final global launch and distribution.  

“Both the e-newsletter and magazine raised the profile of South-South cooperation and have been cited by readers for inspiring innovators, academics, policy makers and development practitioners in the United Nations and beyond.  

“I highly recommend Mr. [David] South as a thoughtful, insightful, analytical, creative and very amicable person who has the unique ability to not only grasp complex problems but also to formulate a vision and strategy that gets things done. … ”  Cosmas Gitta, Former Assistant Director, Policy and United Nations Affairs at United Nations Office for South-South Cooperation (UNOSSC) in UNDP 

“I think you [David South] and the designer [Solveig Rolfsdottir] do great work and I enjoy Southern Innovator very much!” Ines Tofalo, Programme Specialist, United Nations Office for South-South Cooperation

Southern Innovator Issue 5 

“@SouthSouth1 is one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Adam Rogers, Assistant Director, Regional Representative, Europe, United Nations Office for South-South Cooperation (UNOSSC) 

“Btw, I really enjoyed reading them, impressive work & a great resource. Looking forward to Issue 6. My best wishes to you & your team at SI.” 

“… great magazine, nice design.” 

Southern Innovator Issue 4 

“I liked your latest Southern innovator! Always inspiring.” Joana Breidenbach, betterplace.org, Berlin, Germany 

“The magazine looks fantastic, great content and a beautiful design!” 

Southern Innovator Issue 2 

“Thank you David – Your insight into the issues facing us a[s] [a] “global Village” is made real in the detail of your article – 10 out of 10 from the moladi team.” Moladi, South Africa (http://www.moladi.net/index.htm

Southern Innovator Issue 1 

“What a tremendous magazine your team has produced! It’s a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space… Really looking forward to what you produce in issues #2 and #3. This is great, engaging, relevant and topical stuff.” Rose Shuman, Founder & CEO, Open Mind and Question Box 

“Looks great. Congratulations. It’s Brill’s Content for the 21st century!” Conan Tobias, Managing Editor, Canadian Business 

What they are saying about SI on Twitter: From @CapacityPlus Nice job RT @ActevisCGroup: RT @UNDP: Great looking informative @SouthSouth1 mag on South-South Innovation; @UNDP Great looking informative @SouthSouth1 mag on South-South Innovation; @JeannineLemaire Graphically beautiful & informative @UNDP Southern Innovator mag on South-South Innov.  

And on Pinterest:

Peggy Lee • 1 year ago

“Beautiful, inspiring magazine from UNDP on South-South innovation. Heart is pumping adrenaline and admiration just reading it”

Impact 

Micro 

  • developed content for highly influential UN e-newsletter Development Challenges, South-South Solutions from 2007 to 2014. The monthly briefing is distributed across the UN and to subscribers
  • developed and launched world’s first global innovator magazine for the United Nations, Southern Innovator
  • contacted and networked with innovators around the world to raise the profile of their work
  • attended global events to champion power of 21st century global innovator culture. Visited United Nations agency headquarters around the world to share the innovator message and distribute the publications
  • cited as a key resource on trends in the global South 

Macro

  • significantly raised profile of global South innovators and 21st century global innovator culture
  • cited as contributor to new strategic plans for UNDP and its switch to an innovation and South-South focus

Citations 

Autonomous Systems in the Intelligence Community: Many Possibilities and Challenges by Jenny R. Holzer, PhD, and Franklin L. Moses, PhD, Studies in Intelligence Vol 59, No. 1 (Extracts, March 2015) 

Beyond Gated Communities edited by Samer Bagaeen and Ola Uduku (Routledge: 2015)

Chile in Transition: Prospects and Challenges for Latin America’s Forerunner of Development by Roland Benedikter and Katja Siepmann (Springer: 2015) 

Decoding the Brand DNA: A Design Methodology Applied to Favela Fashion by Magali Olhats, Universidade Federal de Santa Catarina Florianopolis, 2012 

Edible Insects and the Future of Food: A Foresight Scenario Exercise on Entomophagy and Global Food Security by Dominic Glover and Alexandra Sexton, Institute of Development Studies, King’s College London, Evidence Report No 149, September 2015 

High-level Committee on South-South Cooperation Seventeenth Session: Framework of operational guidelines on United Nations support to South-South and triangular cooperation: Note by the Secretary-General22-25 May 2012, New York 

Innovation Africa: Emerging Hubs of Excellence edited by Olugbenga Adesida, Geci Karuri-Sebina and João Resende-Santos (Emerald Group Publishing: 2016) 

New Directions in Children’s and Adolescents’ Information Behavior Research edited by Dania Bilal and Jamshid Beheshti (Emerald Group Publishing: 2014) 

Propagating Gender Struggles Through Nollywood: Towards a Transformative Approach by Nita Byack George Iruobe, Geonita Initiative for Women and Child Development, 17 July 2015

Recasting ‘truisms’ of low carbon technology cooperation through innovation systems: insights from the developing world by Alexandra Mallett, Innovation and Development, 5:2, 297-311, DOI: 10.1080/2157930X.2015.1049851, Routledge Taylor & Francis Group, 2015

A Sociological Approach to Health Determinants by Toni Schofield (Cambridge University Press: 2015)  

Strategic Framework of the United Nations Office for South-South Cooperation, 2014-2017Executive Board of the United Nations Development Programme, the United Nations Population Fund and the United Nations Office for Project Services, 27 to 31 January 2014, New York

Wearing Your Map on Your Sleeve: Practices of Identification in the Creation and Consumption of Philippine Map T-shirts by Pamela Gloria Cajilig, paper presented at the 6th Global Conference (2014): Fashion: Exploring Critical Issues, Mansfield College, Oxford, United Kingdom, 15th to 18th September 2014

Youth Empowered as Catalysts for Sustainable Human Development: UNDP Youth Strategy 2014-2017United Nations Development Programme, Bureau for Development Policy

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© David South Consulting 2017