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Kommunikation total: Der siebte Kontinent

In 1998 Der Spiegel’s “Kommunikation total” issue profiled the global connectivity revolution underway and being accelerated by the Internet boom of the late 1990s. It chose my picture of a satellite dish and a ger in the Gobi Desert to symbolise this historic event.

Scroll through a PDF of the story (my photo is on the last page).


“Die Handy-Gesellschaft war erst der Anfang: Experten sehen in den Sphären des Internet einen neuen Erdteil entstehen. Hier lebt die Info-Elite, umgeben von PC, Pager, Powerbook. Die Multimedia-Industrie wird zur Schlüsselbranche des 21. Jahrhunderts – mit gravierenden Folgen für die Gesellschaft.”

English translation: “Total communication: the seventh continent –
The cell phone society was just the beginning: Experts see a new continent emerging in the spheres of the Internet. The information elite live here, surrounded by PCs, pagers and power books. The multimedia industry is becoming the key industry of the 21st century – with serious consequences for society.” (http://t-off.khd-research.net/Spiegel/10.html)
From The Turns of Translation Studies: New Paradigms Or Shifting Viewpoints? By Mary Snell-Hornby · 2006.
Der Spiegel is a German weekly news magazine and is one of Europe’s largest publications of its kind. It chose my photo taken in the Gobi Desert for its profile of the Internet revolution in 1998.

“The transformation of Mongolia from a largely rural nomadic society of herdsmen to a community dominated by the increasingly ultra-globalized city of Ulan Bator, where almost a third of the population lives, is nothing short of astounding.” The New Mongolia: From Gold Rush to Climate Change, Association for Asian Studies, Volume 18:3 (Winter 2013): Central Asia

From 1997 to 1999, I served as the Communications Coordinator (head of communications) for the United Nations (UN)/United Nations Development Programme (UNDP) mission in Mongolia, founding and directing its UNDP Mongolia Communications Office. 

Copies of Wild East: Travels in the New Mongolia by Jill Lawless are still available in various editions and languages.

Published in 2000 (ECW Press: Toronto), Wild East: Travels in the New Mongolia by Canadian author and foreign correspondent Jill Lawless also selected the ‘ger’ photo for its cover image.

The world has changed considerably since then; and so has Mongolia. The digital revolution has rolled across the planet, the attacks of 9/11 unleashed a wave of violence and wars, and Mongolia even became the fastest-growing economy in the world a few years ago (2012). But back when this book was researched, Mongolia was just coming out of decades of isolation within the Soviet orbit under Communism, and the country experienced in the 1990s “one of the biggest peacetime economic collapses ever” (Mongolia’s Economic Reforms: Background, Content and Prospects, Richard Pomfret, University of Adelaide, 1994). 

“The years 1998 and 1999 have been volatile ones for Mongolia, with revolving door governments, the assassination of a minister, emerging corruption, a banking scandal, in-fighting within the ruling Democratic Coalition, frequent paralysis within the Parliament, and disputes over the Constitution. Economically, the period was unstable and rife with controversies.” Mongolia in 1998 and 1999: Past, Present, and Future at the New Millennium by Sheldon R. Severinghaus, Asian Survey, Vol. 40, No. 1, A Survey of Asia in 1999 (Jan. – Feb., 2000), pp. 130-139 (Publisher: University of California)

That collapse made for some crazy times, as Wild East shows. 

Read a small sample of David South’s new media journalism and reporting from the 1990s here: From Special Report: NMM (New Media Markets) Spotlight On The Emergence Of Satellite Porn Channels In The UK

Channel Regulation: Swedes Will Fight Children’s Advertising All The Way

Two trends came together at the end of the 1990s and the start of the 2000s: the digital revolution and the mapping of the human genome. Both have given birth to whole new industries. Read more here: The Dawn Of The Genetics Revolution | 2001 – 2003

By the 1990s, cables (like above) were being joined by satellites to advance the global connectivity revolution. By the 2000s, cables (copper and fibre optic) and satellites were joined by mobile and smart phones, to deliver “kommunikation total”.

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

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Development Profile: UNDP In The Southern Gobi Desert | May-June 1998

By David South, Blue Sky Bulletin (Dalanzadgad, Mongolia), May-June 1998

Development Profile: UNDP in the Southern Gobi Desert

In late May UNDP visited its environment and poverty projects in Omnogobi or South Gobi on the border with China and in the heart of the Gobi Desert. The aimag (province) is home to 45,000 people spread over a territory of 165,000 kilometers. It is a harsh environment where temperatures can plummet to minus 40 degrees Celsius in winter and shoot up to plus 40 in summer. What is striking about the capital of Omnogobi, Dalanzadgad, is how well things are working. It is a garden capital – despite being in the desert the central boulevard is covered in trees – and trade with China has brought a prosperity for some herdsmen, many of whom buzz around the town on Planeta motorcycles. The offices of the Malchin television company are hidden by a bouquet of white satellite dishes – it is not an uncommon sight to see a ger with a satellite dish in South Gobi. 

“Dishing up development news on Mongolia”: a UNDP Mongolia Communications Office poster campaign from the late 1990s. Photo: David South.
In 1998 Der Spiegel’s “Kommunikation total” issue profiled the global connectivity revolution underway and being accelerated by the Internet boom of the late 1990s. It chose my picture of a satellite dish and a ger in the Gobi Desert to symbolise this historic event.

“The transformation of Mongolia from a largely rural nomadic society of herdsmen to a community dominated by the increasingly ultra-globalized city of Ulan Bator, where almost a third of the population lives, is nothing short of astounding.” The New Mongolia: From Gold Rush to Climate Change, Association for Asian Studies, Volume 18:3 (Winter 2013): Central Asia

Der Spiegel is a German weekly news magazine and is one of Europe’s largest publications of its kind. It chose my photo taken in the Gobi Desert for its profile of the Internet revolution in 1998.

English translation: “Total communication: the seventh continent – 
The cell phone society was just the beginning: Experts see a new continent emerging in the spheres of the Internet. The information elite live here, surrounded by PCs, pagers and power books. The multimedia industry is becoming the key industry of the 21st century – with serious consequences for society.” (http://t-off.khd-research.net/Spiegel/10.html)

Electricity in the air – 85 women discover the Women’s Development Fund

The Mongolian Human Development Report singled out South Gobi for having the highest poverty incidence in Mongolia (41.9 per cent). While this ranking is hotly debated by locals who say it is a statistical anomaly resulting from their low population, there is no question life is hard in the Gobi. 

In a crowded room in the Governor’s building, 85 of the poorest women in Dalanzadgad have gathered to hear about an innovative UNDP-initiated fund. The meeting, organised by the NGO the Liberal Women’s Brain Pool, is introducing the Women’s Development Fund. Many questions are asked as to why some of the women were passed over when the local government started distributing poverty alleviation funds. 

With the assistance of the British Government who donated Tg 12 million, these women are getting a chance. The Women’s Development Fund was founded in partnership with the Poverty Alleviation Programme Office to take account of the unique role women have in the prosperity of families. Support is key and the women will be assisted by community activists as they develop their project ideas and begin to implement them. In early June they started to receive funding for their projects. 

Note: This story was part of a series highlighting life and the state of human development in Mongolia’s Gobi Desert after the publishing of the country’s first human development report in 1997

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2020

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Information Accelerates Crisis Recovery And Development | 1997

DS Consulting logo copy

The United Nations Information (UN Info Shop) was established by UNDP Mongolia in 1997 and was managed by the UNDP Mongolia Communications Office. Context is everything. At this time, Mongolia was still recovering from the chaotic and turbulent transition from Communism to free markets and democracy begun at the start of the 1990s, called by some “one of the biggest peacetime economic collapses ever (Mongolia’s Economic Reforms: Background, Content and Prospects, Richard Pomfret, University of Adelaide, 1994)”. There was a thirst for information: access to the Internet was still limited and access to mobile phones was just the preserve of the rich. As a legacy of the past, information, especially that about the outside world and the country’s true economic and social conditions, was restricted. During the years of Communism, even simple travel from one place to the next was strictly regulated. 

While today we can take it for granted that the Internet, and mobile and smart phones, deliver the world’s information in seconds, this just was not the case in the late 1990s in Mongolia. 

The UN Info Shop quickly became a crucial resource for students (many schools and universities were nearby) and it became a first stop for many wishing to access the Internet. It also substantially raised the profile of the UN in the country as the public could, for the first time, enter the UN building and discover what the UN was doing in the country. They could also visit the UNDP Mongolia Communications Office and meet its team. 

UN Info Shop cover
P. Dagmidmaa reads the Human Development Report Mongolia 1997 in the UN Info Shop.
UN Info Shop inside
Outside the UN Info Shop 1.0
The UNDP Mongolia Communications Office Team 1998 outside the UN Info Shop in the capital, Ulaanbaatar: David South, Bayasgalan and Bayarmaa.
Many initiatives grew from the talented and dynamic UNDP Mongolia Communications Office team. Here are links to some of them:

Ger: Mongolia’s First Web Magazine

Mongolian AIDS Bulletin

UN/UNDP Mongolia Development Web Portal

Case Study: UN + UNDP Mongolia | 1997-1999

© David South Consulting 2017
In 1998 Der Spiegel’s “Kommunikation total” issue profiled the global connectivity revolution underway and being accelerated by the Internet boom of the late 1990s. It chose my picture of a satellite dish and a ger in the Gobi Desert to symbolise this historic event.

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021