David South Consulting
With summer break now behind us, and the autumn gradually unfolding (the pace seems slower with the economic uncertainties all around), my new public website is being assembled. Icelandic graphic designer Solveig Rolfsdottir is working on the project and I hope this is the beginning of many more collaborations.
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ORCID iD: https://orcid.org/0000-0001-5311-1052.
© David South Consulting 2010
By David South, Development Challenges, South-South Solutions
Good ideas are plentiful, but how to fund life-improving projects has always been a thorny issue. Judging how effective a project is can also be fraught with debate and contention. Over the past two decades, the number of NGOs in the global South has exploded (http://lboro.ac.uk/gawc/rb/rb144.html). The best of them offer the local knowledge and understanding required to make development gains. But unlike NGOs in the North, many lack the powerful fundraising capabilities of the big global NGO brands.
An exciting new initiative based in Germany, but already featuring hundreds of projects from across the South, is using the power of the internet to directly connect projects and donors.
Joana Breidenbach, an anthropologist, author and co-founder of betterplace.org (www.betterplace.org), says NGOs are emerging in India and other countries of the South to challenge the big Northern global NGOs.
“Why wouldn’t you want to donate to these Southern NGOs? There are more entrepreneurs and local approaches which are better.
“Betterplace gives local institutions a platform to express themselves.”
Started in 2007, betterplace is an online marketplace for projects to raise funds. It is free, and it passes on 100 percent of the money raised on the platform to the projects. The foundation that runs betterplace supports its overheads by offering additional services that people can pay for if they wish. It works in a way similar to the online marketplace eBay (http://www.ebay.com): NGOs post their project, set up an account, blog about their achievements and successes and needs, and receive donations direct to their bank account when they come in.
Breidenbach points out up to a third of any NGO’s income is spent on fundraising. In Germany, that represents more than Euro 1.3 billion out of over Euro 4 billion in private donations – money that could have gone directly into the hands of the people needing help.
With betterplace, donators can surf through the projects and pick the one they want. Already, more than 100 large corporations trawl through betterplace seeking projects to fund to meet their corporate social responsibility (CSR) obligations (http://en.wikipedia.org/wiki/Corporate_social_responsibility).
“I find it very exciting to introduce a good and innovative NGO to a corporate sponsor,” Breidenbach said.
Breidenbach says betterplace’s ultimate goal is “to transfer the donation market online.” It hopes to change the rules in donation and charity in the same way blogs and the search engine Google changed the way people publish and search for information.
“This provides better transparency, feedback,” Breidenbach said. “Now (with betterplace) donors and organizations can cut out the middlemen. A lot of established organizations do not like this too much.”
Over the past decade, new concepts like social entrepreneurs and venture philanthropy have emerged to straddle the delicate line between social good and private profit. Betterplace joins this wave of new thinking about how to do development better.
In the 20 months since betterplace went online more than 1,500 projects have joined. They are now averaging between 20 to 35 new projects joining every week.
Betterplace is a simple open-plan office on the top floor of a Berlin warehouse beside the city’s Spree river. The small team (http://www.betterplace.org/about_us/team) work on laptop computers. A blackboard on the wall details in bright colours a running tally of the projects that have joined.
Breidenbach gives the example of a mother in Cameroon who is using betterplace to raise the school fees for her children. The mother blogs about the children’s progress and has been able to raise the fees for a year and a half.
“People are now directly connected to somebody in need.”
“Right now the functionality (of the website) does not allow people getting in contact publicly and we want to enable this knowledge transfer in 2010. If you want to build a well in Cameroon then you could search for the best technology and to contact other people who are doing similar projects to learn from them.”
Success on betterplace is by no means certain. “The experience of the project managers has been as varied as development work is – some have done really well, raising thousands of Euros over the website – others have received no funding at all,” Breidenbach said.
But betterplace provides tools to give the projects the best chance possible. “Projects can present their work, breaking it down in a transparent way (in order to let supporters know exactly what is needed for their realization), there are sound payment processes in place and project managers can give feedback through their project blog, supporters can download project widgets etc., all supplied free of charge.”
Breidenbach has other tips for making betterplace work for a project: post details in English when creating a profile, break down the project into much smaller, low-cost goals (few people are willing to make large donations) – this also has the advantage of receiving payments straight away when they are small. Tell a good story about the project, and try and use actual testimonials from the people affected. Blog and update regularly with photos and videos to keep people engaged. Also avoid copying and pasting text from a previous grant application.
“We have the numbers to show that projects which give regular feedback and have a lively web of trust receive more donations than others, which are not very active.”
“Don’t think you can just go on to betterplace and the money starts rolling in,” said Breidenbach.
The betterplace platform places all projects seeking funds on the same level, allowing individuals and small NGOs to compete equally with the big, branded global NGOs with their websites and sophisticated fundraising operations.
“All the big NGOs have their own websites,” continues Breidenbach. “But it is the small initiatives that often don’t have a website or know how to use Pay Pal etc. (http://www.paypal.com). We are very useful for smaller NGOs.”
“Another big advantage is that we are a real marketplace: whatever your interests (as a potential donor), you will find a project tackling this issue on the platform.”
But what about fraud and people seeing betterplace as a coin-making machine rather than a way to make the world a better place?
“We have a feeling for dodgy projects. We check the IP address. We have a number of trust mechanisms in place (and are currently working on enlarging them). Thus projects on betterplace can create trust through their good name … But we also include something which I would call network-trust: In our web of trust different kinds of stakeholders of an organization or a project have a voice and can publicly state what they think of it. Thus beneficiaries of a project can say if the project has done them good or has been counterproductive, people who have visited the project on the ground can describe what they have seen etc. … we hope to give a much denser and more varied impression of social work and give donors (a terribly badly informed group of people), the basis for a much more informed choice.
“If a contributor to a project is dissatisfied with the project’s outcome … she can either directly contact the project manager via betterplace, or openly voice her concern on the project page for other potential donors to see her views.”
For now, betterplace is still only useful to people who have access to the internet and have a bank account (necessary for the money transfers). But in the future betterplace hopes to have mobile phone interactivity and more features to expand who they can reach.
“We are also re-working our site to make it more intuitive and easier to use for people without computer skills,” Breidenbach said. “In the pipeline is also a knowledge backbone, enabling people to access knowhow about development and social innovation issues and exchange views and experiences. This will be very useful for projects in the South as so many people are working on the same issues without knowing about it. They could learn a lot from each other, without the “help” of the north.”
With internet broadband in Africa set to take off, according to the report Africa Connect: Undersea Cables to Drive an African Broadband Boom (http://www.pyr.com/downloads.htm?id=5&sc=PR090309_INSAME1.6), even more people will soon be able to make the most of initiatives like betterplace.
Published: September 2009
Resources
1) CSR Wire: This is a news service with all the latest news, reports and events and where companies announce their CSR (corporate social responsibility) programmes and how much they are contributing. A great resource for any NGO looking to make a targeted appeal for funds. Website: http://www.csrwire.com/
2) Alibaba: Alibaba.com is an online marketplace started in China but is now global. It allows businesses from all over the world to trade with each other, make deals and find funding. Website: http://www.alibaba.com/
3) More photos from the Betterplace HQ in Berlin, Germany. Website: http://www.flickr.com/photos/15195144@N06/sets/72157622386871044/
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
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ORCID iD: https://orcid.org/0000-0001-5311-1052.
© David South Consulting 2021
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New Media Markets
A Partnership for Progress: The United Nations Development Programme in Mongolia
Human Development Report Mongolia 1997
Blue Sky Bulletin
Mongolian Rock-Pop Book
Southern Innovator Magazine Issue 1: Mobile Phones and Information Technology
Southern Innovator Magazine Issue 2: Youth and Entrepreneurship
Southern Innovator Magazine Issue 3: Agribusiness and Food Security
Southern Innovator Magazine Issue 4: Cities and Urbanization
Southern Innovator Magazine Issue 5: Waste and Recycling
ORCID iD: https://orcid.org/0000-0001-5311-1052.
© David South Consulting 2021
By David South, Development Challenges, South-South Solutions
Africa has seen huge changes to its communications and media in the past five years. The rise and rise of mobile phones, the expansion of the Internet and the explosion in African blogging and social media, on top of flourishing print and broadcast media, all bring an increasing range of options for telling African stories and increasing dialogue.
With all this new media creating new communications channels – and all the turmoil and change affecting millions as economies and countries change – people need the ability to make sense of it all. One magazine is trying to play that role.
An entrepreneur and multimedia innovator has created a unique publication that is capturing the spirit, ideas and stories of modern Africa. It is a high-quality product, has gathered together talented writers and photographers and is gaining a growing global audience. Chimurenga Magazine (http://www.chimurenga.co.za/) based in Cape Town, South Africa, calls itself a “pan African publication of writing, art and politics.” Named for the Zimbabwean Shona word for “revolutionary struggle,” it is published three times a year. Editor Ntone Edjabe is from Cameroon and came to Cape Town in the 1990s after the end of South Africa’s racist Apartheid regime.
With more than 100 contributors, the magazine offers insight into contemporary Africa, what occupies people’s thoughts and how their lives are actually lived.
It is involved in a wide range of other activities, including co-curating a Global South Dialogue Series. And its readership is truly diverse.
“We have readers who are long-term prisoners at Pretoria Central Prison, who have subscriptions that they get to us in coins, and readers who are successful businessmen,” Edjabe said to The Financial Times Magazine.
Chimurenga is out to challenge perceptions of Africa. Practicing the art of long-form journalism more associated with established high-end publications like The New Yorker (newyorker.com), the magazine sets out to challenge perceptions about Africa.
“Discourse on Africa is geared towards simplicity,” Edjabe told CNN. “Everything must be simple – ‘he’s a poor black man, he’s a victim’ – like there has to be a simple story, in a way this is what signifies Africa and global consciousness.
“The moment you bring a degree of complexity to it, it kind of throws people off, they just don’t know where to look anymore. It’s like, ‘what’s going on?’ So Chimurenga in a way does not try to maintain the superficiality of this narrative – we engage with life, we try to present life as complex as it really is.”
Stories in the journal include Billy Kahora writing on the decay of a neighbourhood in Nairobi, Kenya, Michael Abrahams writing about his time in the Cape Town mental hospital after a suicide attempt, and Sean O’Toole following a Zimbabwean immigrant on his journey into South Africa.
The magazine’s website carries back issues of the journal, along with a shop selling magazines, books and t-shirts and the “Chimurenga Library,” an archive of pan-African, independent periodicals. There’s also live online streaming of music – “from ancient techno to future roots” – through the Pan African Space Station radio station, there is a biennial publication of urban life it calls “Africa-style,” and the writings of 14 African writers who visited 14 African cities to check-up on life in urban areas.
As an example of the creativity of Chimurenga’s talent, a special issue of the magazine tried to better understand the impact of violence in South Africa in May 2008 that led to the deaths of 62 people. It did this by creating a fictitious newspaper called The Chimurenga Chronic (http://www.chimurenga.co.za/chimurenga-magazine/current-issue) set during the violence.
The writers are a mix of Anglophones and Francophones, all based in Africa. Common subjects focus on the world of lower-middle class Africa. Examples of past issues show the variety of its content: Conversations With Poets Who Refuse To Speak, Futbol, Politricks & Ostentatious Cripples, Conversations in Luanda and Other Graphic Stories, *We’re all Nigerian!
Well-travelled editor Edjabe has studied and lived in Lagos, Nigeria and Johannesburg, South Africa. He has worked as a disc jockey, music writer and basketball coach. He launched Chimurenga in 2002. He told The Financial Times Magazine “I printed 1,000 copies, which I carried around in my bag. I sold it mainly to friends.”
It was supposed to be a one-off publication but became a journal, initially written mostly by his friends.
“I found out later that this is how most journals actually begin,” he said. “At the time I thought it was unique.”
He aspired to get Africans writing about the Africa they saw and lived in. The challenge was changing the dynamic he found of writers only considering something worth writing about if it had been featured in non-African media.
Edjabe had already made his mark with an innovative initiative to show the diversity of what Africa has to offer. Three years after arriving in South Africa he started the Pan African Market (PAM) in Cape Town. An African cultural centre, it began as a craft market with various traders able to run their individual businesses and leasing stall space from the market. PAM became very successful because it brought together Africans from across the continent and offered a vibrant mix of artists, small businesses and food. It now has 33 stores and stalls from 14 countries of Africa. Shoppers can find arts and crafts, hair dressing, tailoring, holistic healing and catering.
Hard copies of Chimurenga are distributed around Africa and sent to Europe, the United States and India.
“There’s a feeling about writing something, sharing something that is beautiful and truthful from one’s perspective,” Edjabe told CNN.
Published: June 2012
Resources
1) How to Start a Magazine: Simple online advice on starting and running a magazine. Website: http://www.ehow.com/how_16579_start-magazine.html
2) Venture Capital for Africa: VC4Africa is the largest online community of investors, angels and entrepreneurs working to build businesses on the continent. Website: http://vc4africa.biz/landing/?redir_to=%2F
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
ORCID iD: https://orcid.org/0000-0001-5311-1052.
© David South Consulting 2022
David South Consulting 
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