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Popular Characters Re-invent Traditional Carving

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The popular cartoon characters from the long-running series The Simpsons are breathing new life into traditional African stone carvings.

A traditional craft in many cultures, carving adds value to local resources and provides an excellent source of income for local artisans and entrepreneurs. While wood or stone carvings are a popular tourist souvenir throughout Africa, Asia and Latin America, most carvers stick to traditional subjects.

However, a group of villagers in western Kenya have transformed their economy by swapping carvings of elephants and Cleopatra for Homer, Marge and Sideshow Bob.

According to the book Carving out a Future by the Centre for International Forestry Research (CIFOR), carving exports from the island of Bali in Indonesia total US $100 million per year. India’s industry is worth US $65 million. In Oaxaca, Mexico, carvings earn US $2,500 per household, increasing access to education and health. In Kenya, carving involves more than 60,000 people and provides household income for more than 300,000. In some communities in South Africa, households can earn between US $500 and US $2,000 per year from carvings – 80 per cent of a household income.

Research into carving has identified several factors that are critical to maximising profits: quality is critical, and the best woods and stone must be used. Diversity is an important element: too much of the same thing being made available damages the market. And sustainability: the wood and stone resources must not be used up.

It is this novelty and diversity that The Simpsons carvings address. By tapping into the global market for official licensed merchandise, the Tabaka carvers of the Abagusi tribe – well-known carvers in western Kenya – have significantly increased their income. And they are cashing in on the global popularity of the first Simpsons movie released this year.

Tabaka is a village three hours by bus from Kenya’s capital, Nairobi. In Nairobi, the carvers would sell their soap stone carvings to middlemen, often for a pittance compared to what they would in turn charge tourists. Negotiations with these vendors could take days and waste the precious income of the carvers as they waited around for the deal to come through.

Craft Village UK has organised the carvers to produce Simpsons statuettes for the worldwide market. The carvers were able to win the official merchandise license from The Simpsons’ owners, Twentieth Century Fox, after its vice-president saw a video of the carvers. They were initially awarded the license to craft 12 of the show’s characters for the US and UK markets, but last month they gained the worldwide license.

Craft Village’s founder, UK-based Paul Young, had the idea three years ago when his sister returned from living in Uganda with soap stone carvings. Impressed by the quality of the workmanship, he thought they would sell better in a western market if they reproduced popular images from films and TV. In 2005, he made contact with the carvers through a crafts company in Nairobi. He sent initial plastic figurine models and photos to help the carvers get the statues right. He flew to Kenya in 2005 to meet the carvers for the first time and video the carving process.

Initial prototypes were too heavy and some would break. And it took 12 months of trial and error to get the quality high enough to approach Twentieth Century Fox.

“Familiarizing the carvers with The Simpsons was difficult,” said Young. “Making the carvers understand the importance of quality control and the need for benchmark standards and uniform carvings was – and still is – a challenge.”

“I don’t know who they are,” said Pauline Kemunto, who helps her husband with the carvings. “But I like them because I earn from them.”

In a community known for growing bananas, David Atang’a, master carver and former soldier, supports five children. “If this Simpsons project succeeds, I hope to educate my children in university,” he said.

Two groups of 15 members each are divided between Tabaka Master Carvers and Tabaka Classic Carvers. Women take over and wash, polish and shine the pieces. Each piece is numbered and signed (Craft Village UK products).

The carvers now make 450 Kenyan shillings per statue (UK £3) – between four and six times what they would have got for a traditional carving. Where work before was sporadic, it is now regular and employs 80 people. The extra income means the carvers can now send their children to secondary school.

Enosh Onsombi grew up with no electricity and no television. But since the community started carving the Simpsons characters, “Life has changed so much,” he told The Independent newspaper. “The Simpsons has changed everything.”

Published: October 2007

Resources

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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Ghanaian Coffins Prove Design and Craftsmanship Boost Incomes

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

In many parts of the world, indigenous ingenuity and craft skills are finally getting the recognition they deserve. The quirky but very inventive gadgets and solutions featured on the Afrigadget blog (http://www.afrigadget.com) never fail to inspire and amaze. The Democratic Republic of the Congo’s (DRC) fashionable gentlemen (http://www.henryherbert.com/gentlemen-of-bacongo/) grabbed the attention of – and inspired – European fashion designers with their creativity and flair. And then there are the Africa Maker Faires, gatherings of clever and innovative thinkers and inventors who get down to work generating solutions to today’s problems.

Beyond the grim stories of development failures and human tragedies, there is another Africa full of creativity and can-do attitude.

Amongst the Ga people (http://en.wikipedia.org/wiki/Ga_people) of Teshi, Ghana there is a tradition with a twist: custom-designed coffins. A Ghanaian pioneer has been transforming the way people deal with that most sombre and respectful of rituals, the funeral. Coffin-artist Paa Joe is drawing on a modern-day tradition in Ghana dating back to the 1950s. Coffins – which are normally made from wood and follow the standard template of a narrow, body-length box – are transformed into grand and lively statements about the deceased person’s life.

Designs have included a giant pink fish, a Ghana Airways plane, a souped-up Mercedes Benz and an African eagle.

“The Ga people (http://www.ghanaweb.com/GhanaHomePage/tribes/ga.php), from the south-east coast of Ghana, revere their ancestors and give great importance to funeral celebrations,” Jack Bell, a London gallery owner exhibiting the coffins, told The Observer newspaper. “Their tradition of creating beautifully carved figurative coffins originated in the 1950s.”

Paa Joe was born in the Akwapim hills north-east of Accra in 1945. He is considered the top sculpted coffin maker of his generation. He apprenticed with the pioneer of the craft, Kane Kwei (http://www.culturebase.net/artist.php?153) – the man who began this unique vocation in the 1950s. The skill and artistry involved is now recognized in museums around the world, including London’s British Museum.

The community had a history of highly skilled woodwork and elaborate carvings were regularly created for village chiefs – giant eagles or even the surreal spectacle of a giant cocoa pod.

The bespoke coffins are an example of how long-standing skills were applied to a new product. The idea of making custom-sculpted coffins begun by Kane Kwei evolved from being a livelihood for Kwei to an apprenticed craft passed down to younger craftsmen. When Kane Kwei’s grandmother died in 1951, without fulfilling her lifelong wish to fly on a plane, Kane made a plane-shaped coffin for her. This coffin was admired by others and Kane got the idea of setting up a workshop and making custom-designed coffins symbolizing the
deceased’s status and achievements in life.

“Families commission the coffins – sometimes to a brief designed by the deceased – to represent the aspirations or achievements of a deceased relative, or to characterize their personality: a car for a businessman, a cocoa pod for a farmer, a bible, or even a camera,” Bell said.

For people with modest means, there are simpler designs of boats, canoes and books. Prices are negotiated with the coffin maker.

Where there were none, now there are multiple workshops providing custom coffins for funerals. Traditional Ghanaian funerals are lively, colourful events, but the coffin sculptures of Teshi are a modern phenomenon and proof that innovation and good design can transform the most sombre of items into something special.

Published: December 2010

Resources

  • Maker Faire Africa: Flickr photo gallery: A clickable archive of the Maker Faire inventors and their inventions. Website:http://www.flickr.com/groups/makerfaireafrica/pool/
  • Afrigadget: Afrigadget: ‘Solving everyday problems with African ingenuity’: This blog never ceases to amaze and fascinate. Website: http://www.afrigadget.com/
  • E-machine Shop: eMachineShop: This remarkable service allows budding inventors to download free design software, design their invention, and then have it made in any quantity they wish and shipped to them: Amazing! Website: http://www.emachineshop.com/ 4) Maker Faire Africa 2010: Catch up on the last Maker Faire Africa. Website: (http://makerfaireafrica.com)
  • Afrigadget: ‘Solving everyday problems with African ingenuity’: This blog never ceases to amaze and fascinate. Website: http://www.afrigadget.com/
  • International Development Design Summit: The Summit is an intense, hands-on design experience that brings together people from all over the world and all walks of life to create technologies and enterprises that improve the lives of people living in poverty. Website:http://iddsummit.org/

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

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Old Boats Become New Furniture In Senegal

New UNOSSC banner Dev Cha 2013

Every country has its fair share of waste and the remnants of past economic activity. Old cars nobody wants, discarded tins of food, old plastic bags, spare copper wire, cast-off clothing – all can have a new life in the right hands.

An intriguing twist on recycling is happening in the West African nation of Senegal. The country has a strong fishing tradition, and plenty of boats are used to haul in the catch every day. These boats are elaborately decorated and dazzle the eye when lined up on the beach awaiting the next journey to sea. But what to do with the boats when they have completed their service?

One ingenious social enterprise is turning the weatherbeaten but colorful boats into highly prized pieces of furniture that sell in the boutiques of Europe. The enterprise Artlantique (slogan “Made in Africa”) (http://artlantique.com) gathered together local craft folk, both masters and young apprentices, to tackle the challenge of re-shaping old fishing boats into furniture.

Artlantique’s founder, Spanish designer Ramon Llonch, then sends the furniture back to his shop in Barcelona, Spain where it is in turn distributed to shops around the world. Llonch ploughs Artlantique’s profits back in to expanding the business and hopes to hire more skilled craft folk in Senegal.

The idea is to create a “contemporary, modern design, which is above all 100 per cent African, as much in the material as in the making.”

Each unique piece of furniture is a riot of color, with planks of wood harvested from the boats creating an original and eye-pleasing pattern. The furniture has the weathered look expected of wood battered by years of exposure to salty sea water, and is streaked and branded with colorful patterns from its previous life as a fishing boat. The furniture items include cabinets, tables, benches, work tables, chairs, picture frames, coffee tables and even a fusball game table for lovers of soccer (football).

The catalogue that accompanies the website shows the families of the fisher folk, their boats, the workshop where the furniture is made, and the finished product. As the catalogue says, the boats “are stylish and elegant, their sides covered by many layers of paint, faded, and affected by rust from the salt and sea air, giving the wood a rich texture of different tones. Attracted by their beauty, and their history, we wondered whether after all the sea faring they had undergone, the wood would still be in good enough condition to begin a new life, to be ‘reincarnated’ into furniture.”

Negotiations are made with the fisher folk to acquire boats when they look like they have reached the end of their work life. The purchased boat is taken to a beach-side workshop and the craft folk discuss what to do with it. Young apprentices work alongside skilled craft folk, gaining the skills to make a high-quality wooden product capable of being exported.

The craft folk draw on their years of experience to add value to the final product. “Their contribution is essential as they suggest which type of furniture would be the most suitable to make,” Artlantique’s website explains. “They discuss their past and that of their forefathers: their cultural heritage, how to take full advantage of the wood, according to the size of the boat, and its color combinations.”

The furniture made from the boat wood has a high value because each piece is unique and can not be replicated. The raw “Samba” wood comes from an African tropical tree (http://en.wikipedia.org/wiki/Triplochiton_scleroxylon) and remains untreated by chemicals. It is seasoned naturally by the sea from its years of service as a fishing boat.

“This wood … has certain limitations, not only because it has a shape but also because it’s very damaged by the salt, the sea, the sun and the lime. But these artisans are very talented,” Llonch told CNN.

“Their creativity is not academic, they are like this by nature because [for them] recycling and reusing is not a fashion, it’s not a trend.”

Artlantique-branded furniture is now on sale in boutiques in Barcelona, Spain, Paris, France and Rome, Italy.

In Brazil, artist Sérgio Dido (http://www.artinsurf.com/art-dido.php), who lives in the dynamic beach resort town of Buzios (http://www.lonelyplanet.com/brazil/the-southeast/buzios), also salvages wood from fishing boats to create art with a surfing theme. The work is featured in the Art in Surf shop (http://www.artinsurf.com/index.php).

By David South, Development Challenges, South-South Solutions

Published: July 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Indonesian Wooden Radio Succeeds with Good Design

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

One Indonesian industrial designer has pioneered an innovative business that has rejuvenated the economy of a farming village and improved the sustainability of local forests – and he’s doing it all with wood.

A range of wooden radios (wooden-radio.com) hold pride of place for the Magno brand (http://www.magno-design.com/?id=wr01a), which has carved out a niche as a maker of high-quality, crafted products that marry traditional skills with modern design. Magno is creating jobs and skills while also creating a unique, exportable product that commands a good price.

Indonesian designer Singgih Susilo Kartono developed the radio design concepts while at the Faculty of Fine Art and Design in Bandung, Java, Indonesia in the 1990s.

He takes an organic approach to designing, enjoying the journey and not necessarily being sure where he is going.

“I never start my design according to the market research or demand. I design by absorbing events, global or local events and even mundane daily life things that happen around me. Consequently, I start to think what will be good and better for these people,” he explains in his brochure.

The workshop in which the radios are made is a handsome wooden-roofed building and craftspeople sit at long wooden tables to assemble the models.

Each radio is made from a single piece of wood and takes a craftsperson 16 hours to construct, drawing on traditional woodworking skills. The radios are made from Indian rosewood, which is often used to manufacture many musical instruments because of its excellent sound resonance.

The radios are made in stages, with more than 20 steps involved in assembling each one. The individual parts are precision cut by machines before being assembled using a tongue and groove (http://en.wikipedia.org/wiki/Tongue_and_groove) construction technique.

Some radio models have a chunky, retro appearance and mix dark and light wood to give an eye-pleasing contrast. Others are more modern designs with a sleek profile. There is a large version, a ‘Mini’, a sleek modern Cube’ version and a rectangular version. There is also a round clock and a wooden desktop office set with various essentials like a wooden stapler.

The radios sell for between Euros 99 (US $124) and Euros 220 (US $276), and are shipped to Europe via Singapore to Hamburg in Germany.

“To me, wood is somewhat a perfect material – especially if I compare it to synthetic ones,” Kartono said. “In wood we could find strength and weakness, advantages and disadvantages or roughness and also softness. Wood is hard and solid but yet it is 100 per cent eco-friendly as it is degradable and leaves no waste materials on the earth.”

Great care is taken in selecting the wood and ensuring it is from local, sustainable plantation sources. According to its website, Magno used 80 trees in 2010 for its radios but in turn planted 8,000 trees around the village. This regeneration has become part of the process of creating the radios.

Magno has won numerous awards, including the Brit Design Award (UK), Design Plus Award (Germany), Good Design Award/G-Mark (Japan) and the Indonesia Good Design Selection Awards.

“The wood I use for the manufacturing process may need as long as 50 years to reach maturity,” Kartono said. “I want people not only to think about exotic or precious woods but likewise about the fact that good things require time. All objects that surround us should be thought-provoking. Craftsmanship originally was the art of dealing with raw materials in a sensible and economical way.”

As Kartono tells it, he faced the typical university graduate’s dilemma about his career path. Should he work as an in-house designer in a city or return to his home village of Kandangan and start a business? His choice was unusual. Once somebody with a university education leaves a small village, it is rare they return. And at first, Kartono did not.

But he was drawn back by the dire situation in the village, and decided to apply his knowledge of product design to revive its economic fortunes. He started by visiting just twice a year because that was all he could afford. This had the advantage of giving him perspective on the situation in the village.

“At first glance, these changes (happening to the village) were seen as a ‘progress,’” he said. “But when I looked more closely I concluded that it was only the ‘surface’ which experienced change. The basic structure of the village did not undergo any changes; moreover, some was actually deteriorating.”

He concluded that the village was being damaged by various government attempts to modernize agricultural practices. The debt problems this caused meant many farmers lost their farms and were forced to seek work in the city or look for another way to make money.

Craft work seemed to be the answer to this problem. It has many advantages, as Kartono sees it. It is something that can grow and fits well with village lifestyles. It is labour intensive, doesn’t need sophisticated technology and can use already existing local resources.

Kartono was inspired by one of his teachers at university, an advocate of the ‘New Craft’ approach, which applies modern management techniques to traditional craftsmanship. The idea is simple but very effective. It begins with making sure every step of the manufacturing process is standardized to ensure consistent quality and materials. A new product or design is first broken down into steps and a product manual is put together. Only then is the manufacturing process carried out.

While the New Craft method sounds simple and obvious, many craft makers do not take this approach. By following this methodology, it is possible to quickly train new craft workers and start up manufacturing in a new village or community. Craft is increasingly being seen as a good way to re-employ people who formerly worked in farming. The New Craft approach can create high-quality products that would sell well in the export market. A common problem with crafts is either poor quality control or inconsistent manufacturing methods. This can feed stereotypes of craft products and make them look second-rate in comparison to machine-manufactured products in the marketplace.

“Design for us is more than just creating a well-designed product that is produced and consumed in colossal amount,” Kartono said. “Design must be a way to solve and minimize problems.”

Published: June 2012

Resources

1) Cradle to Cradle: Remaking the Way We Make Things by William McDonough and Michael Braungart. It is a manifesto calling for the transformation of human industry through ecologically intelligent design. Website: http://www.mcdonough.com/cradle_to_cradle.htm

2) Rio+20: At the Rio+20 Conference, world leaders, along with thousands of participants from governments, the private sector, NGOs and other groups, will come together to shape how we can reduce poverty, advance social equity and ensure environmental protection on an ever more crowded planet to get to the future we want. Website: http://www.uncsd2012.org/

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023