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Oasis Has Arrogance, A Pile Of Attitude And The Best Album Of 1994

“You Can’t Have A Bird If You Want To Be The Biggest Band In The World”

By David South

Watch Magazine (Toronto, Canada), October 12, 1994

Preparing to invade Lee’s Palace October 19, supersonically hyped English pop fivesome Oasis have a lot to live up to. The Manchester-based band have experienced a tsunami of media hype reminiscent of The Sex Pistols or The Beatles.

A triple slam of three hit singles in three months – Supersonic, Shakermaker, Live Forevever – and four sold out UK tours preceded their first album, Definitely Maybe. But this clever English pop formula faces its biggest challenge: North America.

The band has developed in less than a year, a reputation for being a ferry-disturbing, hotel-trashing, media-slagging, earth-shattering, shit-disturbing, ego-boosting, self-absorbed, tune-churning, attention-grabbing machine.

And what does an Oasis album sound like?

After you’ve heard all the hype and b.s., approaching 11-track Definitely Maybe should be a disappointing experience. It’s not. The album is craftily tight, with every song great. These guys left the crap at home – a lesson for other bands.

Singer Liam Gallagher’s voice isn’t polished, posh or slick. He drags words out, lets his voice crack, he whines. But this is the charm. Brother Noel Gallagher’s lyrics are cheeky, deliberately oblique at times, pragmatic and just simply entertaining. Gone are the 12-point manifestos of other bands, into the trash goes the primary-school poetry.

Noel writes songs that deliberately pay homage to their influences: The Stone Roses, The Jam, The Beatles, The Rolling Stones, The Sex Pistols. But listen closely. Each one is manipulative – you can’t help feeling the rhythm flow. There’s straight chord-bashing, multi-layered jangle guitar, and a lager-laden freight train ripping through the entire album.

Though it is worth mentioning there are five in Oasis – 22-year-old Liam, 27-year-old songwriter and guitarist Noel, guitarist Paul Arthurs, bassist Paul McGuigan, drummer Tony McCarroll – the band has deliberately served up brothers Liam and Noel as willing fodder for the press.

Hailing from the much-maligned north of England – Burnage, South Manchester to be exact – has meant the band has taken buckets of regional bigotry over their Mancunian accents. It seems the London style gestapo will still let good old fashioned English class and regional prejudices get in the way of a solid analysis of Oasis.

Calling up from Austin, Texas, lead singer Liam’s thick Mancunian accent rips through the telephone line in a firestorm of profanity – it’s refreshing.

The band is on a mission to devour all the “crap bands.” And through a little of Liam and Noel’s own version of the power of positive thinking, or to some, bold-faced arrogance, Oasis are going to give the music business an enema like they’ve never seen before.

“Crap bands. That motivates us to be big,” says Liam confidently. “We were pissed off listening to all the daft bands – blagging the kids that this is what it is all about when it’s not. We are there to prove them all wrong. No bullshit, no strings attached – just simple rock n’ roll.”

Are they the vanguard of a new English invasion, or just another crew of hyped-up, trainer traipsing tossers? North America represents a walled fortress that has buffeted repeated attempts to resurrect the Brit-pack musical and cultural invasion of the 60s. The times have changed in the land where hip-hop, country music and heavy metal rule.

The classic British art-school pop formula of acquiring a very cool one-word name, a pile of trendy clothes, some mega-cool posters – and these days a video – falls flat amongst a population more comfortable in sweatpants and a baseball cap.

But Liam disagrees, and points to their appearance at the New Music Conference in New York.

“Packed-out – the crowd was havin’ it. The gigs have been like at home. Because we’re from England they don’t know much about us – they just come and listen to the music, go home and have a good night.

“We are fucking slick, a big machine! But we’ve not been trained. We know our songs are fucking good. We know we’ve got the best songs on the fucking planet. It ain’t just England – we know our kid (Noel) write the best songs in a long, long time. Since the days of Lennon and McCartney. And he’s doing it on his own.”

Liam’s antics, much to the disappointment of Noel, have gotten some major print in England’s tabloid music press, and has lead to a sleazy prose slug-fest between rivals the New Musicial Express and Melody Maker.

There was the ferry fracas, with Liam san Noel being tossed off for fighting and public drunkenness. Or how about being arrested for some serious hotel trashing with Primal Scream and the Verve while on tour in Sweden.

With the media hyping the scrapper reputation, an ugly element has been attracted to their concerts. During an August 9 concert, a fan punched Noel in the eye during Bring it Down, resulting in a mob of 300 stoning the tour bus.

But the band has never been sedate. They got their first record contract by storming a concert and demanding to be allowed to play or they will tear the place down.

“We’re not hype – I laugh at the English press. They’re stupid. They don’t even understand our music. They like it, that’s about it. Then they’ve got to write about me and our kid fighting, bits about trashing the hotel.”

Talking to Oasis, forget about the nice-boys-next-door routine. In fact, forget about every false face pop musicians had to put on in the puritanical 80s, and the politically correct 90s. Oasis not only admit to using drugs, shock of shock, they like it.

“Our mums know about it. I was doing drugs since I was 13. Sniffing gas, sniffing glue, drinking cider, getting off my face.”

They don’t labour themselves with the soul-consuming indie band angst of worry that if they get big they have somehow sold out.

Depending on the day of the week and who you talk to, the brothers either enjoy a healthy creative conflict, or bloody well hate each other. Certainly, the evidence points to the latter, while Liam says otherwise.

There was the time at a South England gig where Noel punched Liam in the face and chased him off stage. But there is the Noel who returned from being a roadie for the Inspiral Carpets and approached the band in 1992 telling them their songs are “shite” and they should let him write the songs and take over.

“Our kid, he’s a bit of a singer, but he knows he can’t sing. He says I can’t write a song. We are both kind of jealous of each other. That’s how I see it anyway. I don’t know. He thinks he’s the only one who really loves music, and his own brother don’t understand it. And I ant to prove to him I mean it a little more than he does – and it freaks him out. He sings totally different – then I get a grip of it and I bite the head off of it.”

It has been Noel’s discipline and raw talent, Liam admits, that pulled Oasis together.

They believe in total commitment to the cause of being the best band in the world.

“There’s a day when you turn around and say, right “Do you want this to be every Tuesday, Thursday night, like a fucking scout club meeting, or do you want it to be real?” If you want it to be real, you’ve got to be here every Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday – you can’t go out drinkingwith your mates or doing this with your bird. You can’t have a bird if you want to be the biggest band in the world – this is what it’s about. If you don’t like it, piss off, tell us now.”

They gotten a reputation for being a juicy interview for jaded journalists tired of earnest musicians telling of their next charity album, or wanking on about how their music is deep.

The British press have gorged themselves on a love-hate feast of large portions of Oasis.

For Oasis watchers, the landmark article was the April 23 issue this year of NME. Titled The Bruise Brothers, this was the true beginning of the hype machine. The article immediately focuses in on the duelling brothers, barely touching the fact they are a band.

The stage was set for a punch and judy comedy involving the nasty yet lovable Gallagher brothers. Shakespeare couldn’t have written a better play for the press gang to report.

While Liam denies it, there has been talk of a full-blown conspiracy involving Oasis record label Creation and their buddies within the press – an Oasis hype mafia some have called it.

“If someone likes you and your on their label, they are going to talk about you. We’ve done all the shit gigs man. The reason why we are bigis because we are fucking crafty. We’ve done four sell-out tours within the space of four months. What other band does that? – none. We’ve had a single out every month. People are just tripping. There’s no big mafia working us up. If there is, I don’t fucking know it. No one’s told me.

“They just want to build us up as hype and then see if they can knock us down. But they won’t be able to – ’cause we are writing the best songs – we can rip their papers up and wipe our bums with it and throw it in the fucking bin, they can’t do it with us. They can do it with Suede, ’cause Suede let em. If someone stitches me in the paper and I meet them in London or wherever, they get it, I tell them.

“A couple weeks ago we were on the front cover of the NME, Melody Maker – we didn’t even do an interview with the NME. They just sneaked over and got a picture, the picture that was on the cover of the NME was going to be for VOX.

“They got (freelance photographer) Keving Cummings to sell the VOX picture to the NME. Now Kevin Cummings don’t come near us, if he does I’ll slap him, and I’ve told him. He says this is for VOX, and the next fucking day it’s on the front cover of the NME without even an interview with us.

“They can try and have a backlash – we will release Whatever at xmas with proper Beatles styling, which will sell thousands and thousands of fucking copies and put us in the charts.”

When former Jam powerhouse and English pop icon Paul Weller dropped by an Oasis gig, the meeting was blown into the clash of titan egos by the press.

“He comes to the gig because he likes the music. We chilled out with him. You know how the press works, they just build it up. They made out as if Paul Weller walked in our dressing room and our kid fucking snaps at him. He loves Paul Weller. This is bullshit, I’m not having the NME or the Melody Maker deciding what we are. No way, I’m not having it.”

In fact Liam sees Weller on holy ground. “The other two guys in the band were dicks, I don’t care for them at all. Paul Weller was a diamond. He wrote some mega songs. They are bloody selling groceries, trying to get it together.

“Everyone is going they should form the Jam again – no way man. They look like 50-year-old men, them two now. Paul Weller looks like a young lad now. He’s kept it together, why should he go back, go jamming with them again. He’s still young.”

It took just one tour with Primal Scream for Oasis to determine who is the greatest rock n’ roll band alive. Lead singer Bobby Gillespie’s degenerate 70s roadshow follies didn’t impress Liam.

“They ain’t the rock n’ roll band everybody makes them out to be. There’s only three in Primal Scream – the rest are all hiding. A rock n’ roll band to me is about five people who know each other very well, they are all friends. They ain’t the last rock n’ roll band, we are! Fucking idiots, we are! Well we aren’t the last, but we are the rock n’ roll band to date if there is one about – not Primal Scream.

“Plus he (Gillespie) smells and they don’t wash their clothes. They are too rock n’ roll cliche, you know what I mean. I know for a fact lot of these rock n’ roll types look at us and say we aren’t rock n’ roll because we have trainers. So fucking what! It’s not all about winkle pickers, skin-tight pants and long greasy hair. That’s Guns n’ Roses material!”

Note: This was the first article about Oasis in North America. In October, 2007 Liam Gallagher was named one of the ten wittiest Englishmen in history.

Watch Magazine: Sloan Cover
Sloan’s 1994 release, Twice Removed, was called by Chart magazine one of the “Top 50 Canadian Albums of All Time”.
Mongolian Rock Pop Front Cover
In 1999 I published the first book on Mongolia’s contemporary music scene. Freshly opened up to the wider world, Mongolia’s musicians were leading the way for this youthful, new Asian democracy. By 2020, Mongolian musicians had become a global Internet sensation.
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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

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Province For Sale: Step Right Up For An Opportunity To Buy What You Already Paid For

“This is not being driven by fiscal or ideological motivation, though that may seem funny.” Conservative advisor James Small

By David South

Id Magazine (Canada), December 12 to December 26, 1996

It is looking more and more like the Conservative government will launch a massive privatization campaign by the middle of next year. And it is becoming clear how key government assets such as Ontario Hydro, liquor stores and public broadcaster TVO will end up in private hands. The prevailing ideology of key advisors to the Harris government, including influential financial heavyweights at Canada’s top underwriters, is leaning towards a free-for-all where the highest bidder will win. 

To date, the government has been coy about its plans, occassionally making vague threats that certain services need to be “looked at.” Assets that could go on the block include road maintenance, jails and the Ontario Clean Water Agency. In August, the government appointed former banker Rob Sampson as the minister for privatization. His days as vice-president of corporate finance at Chase Manhattan make him a popular candidate with the suit, tie and blouse crowd on Toronto’s Bay Street. 

While Sampson is so far surrounded by only a handful of advisors, the plan is to create a privatization agency that will supervise each sell-off after getting the go-ahead from Cabinet. 

Sampson’s policy advisor James Small, sums up the government’s attitude: “This is not being driven by fiscal or ideological motivation, though that may seem funny. We can do better for less, even though that may sound trite.”

The government’s taxpayer-is-always-right attitude means it believes the best option is to float the newly privatized companies on the stock market, letting the highest bidder win. 

“We have sophisticated investors in Ontario,” continues Small. “[Privatization] is not driving us to expand shareholders in Ontario. Can we, as taxpayers, benefit? What will give the best results. It is not ideological. In Canada we have a consumer culture and a very mature social structure. The market will determine what people will pay for things. We didn’t get elected to sell the family silver.

“There has been 16 years of this happening. But is Margaret Thatcher the way to go? One of the advantages for Ontarians is that we can pick and choose the best approach. It’s difficult to point to one part of the world, one way we could provide better service.”

Shareholder Democracy

A concept popularized by British prime minsiter Margaret Thatcher in the 1980s, shareholder democracy actually saw the light of day in British Columbia back in 1979. Then, premier Bill Bennett embarked on an ambitious scheme to give every citizen of the province, including children, five shares in the British Columbia Resources Investment Corporation, a mining and logging company. Out of a population of 2.4 million, 2.07 million applied for the shares. While that idealistic experiment eventually failed as a series of bad deals pushed the share price down and arrogant executives pissed people off, it was a bold initiative. 

Similar schemes have been used in Eastern Europe to increase private ownership in the economy. 

But it is looking more and more like the government is going to try and avoid even a semblance of giving Ontarians a fair shake, by selling shares on the stock market to whoever can afford them. While the NDP and unions are opposed to privatization for some very good reasons, they are missing out on an opportunity to push the government to divide the shares up amongst all Ontarians (not necessarily a big stretch for the NDP, who brought us toll highways). 

Shareholder democracy has developed two broad – and opposing – interpretations. For the left, a shareholder democracy in its truest sense is public ownership. For right-wing idealists, it means a nation of share owners playing the stock market with all the aggressiveness and greed of free-market capitalists. 

Like any ideal, the reality is far more disappointing. Any small-time stock holder will tell you about arrogant CEOs and board members not listening to them. Ask any Ontarian on the street, and they will tell you about arrogant and incompetent civil servants who aren’t listening to them. 

There is a more radical and fairer approach to privatization that would suit the populist rhetoric of the Conservatives. It involves selling shares along the lines of WWII war bonds. This solution would satisfy left-wing concerns the rich would run away with all the loot, while massively increasing share ownership in Ontario and raising funds to improve services and infrastructure. By selling millions of shares cheaply, and forbidding the trading of those shares, millions of Ontarians could reap the benefits of profit-making assets. This scheme would be contingent on reorganizing those agencies to become profitable, but could avoid a fire sale of taxpayer-funded agencies to wealthy corporations and investors. If critics of the government took the opportunity to guide the Conservatives, when a privatization is announced, towards mass share ownership, some good would come of it. 

With all its scandals, bad publicity, grotesque executive salaries and inconsistent service that has turned privatization into a dirty word in the UK, the fact is share ownership did go up. In 1979 when Conservative prime minister Margaret Thatcher was elected, shares were owned by 2.5 million people; by 1992, 11 million people had shares or a quarter of the population. Narrowly defined, that is a success. 

But the mainstream financial community loathes the idea for obvious reasons. At consultants KPMG, corporate evaluater John Kingston symbolizes the opposition to anything other than a straight sell-off at the stock exchange. “Issuance of shares to employees doesn’t put any new money into the coffers, like in the Eastern European example of gifting shares,” he says. “But selling shares to the public does provide some compensation. They must satisfy taxpayers by getting the right amount.”

“I think if government is going to privatize then it is a good time to do it,” says Deloitte and Touche’s Jim Horvath, a veteran of privatizations in Argentina, Hungary and Brazil, who supports a quick sell. “The stock market is up. There are a lot of deep pockets looking for investments.”

The mantra for an open sale will get louder as each privatization approaches. But such a sale does have its disadvantages. 

Advantages of an open sale: 

Can get the highest price. Use the funds to pay down debt or a one-time only increase in funds for something like health care. Argue protecting taxpayers’ interests by selling for the best price. The asset could raise funds on the stock market to improve infrastructure/services. Once in private hands, future governments will have a hard time trying to buy assets back. 

Disadvantages of an open sale: 

Taxpayers are also consumers; they could get screwed by any increase in rates. There is no guarantee the government will use funds for public good (maybe they will build another casino?). Any pay-off is once only, whereas the LCBO for example, makes money every year. Government could make a mistake and sell for too low a price. 

Government Agenda

Two factors could significantly slow down the government’s ability to launch privatizations. The Conservatives have relished making cuts to government services despite labour unrest, but it has shown little skill at the more intellectual task of implementing a new philosophy. Major planks of their Common Sense Revolution, such as workfare, are bogged down and in chaos. Privatization will need a sophisticated sales job to counter-attack the slick television and newspaper ads unions have been running for the past year attacking privatization. Encouraging mass share ownership would show that leadership the government sorely needs. 

The second liability is its own ambitious agenda. Already the Legislature has had to extend its term to try and deal with a backlog in reforms, including chopping another $3 billion, rearranging how government services are delivered and fighting the province’s doctors. But if it must privatize, then the honourable thing to do is to offer mass ownership. To do otherwise will show Ontario isn’t even capable of the heights of imagination some of Eastern Europe’s new democracies have shown. 

Note: I debated this topic on CBC TV’s Face Off after this was published. 

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

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Team | Southern Innovator Phase 1 Development (2010 – 2015)

Work began in 2010 to develop what became the United Nations magazine Southern Innovator. A highly talented global team of international development and design professionals based in New York and London collaborated with an Icelandic studio to create an innovation media brand showcasing global South innovators inspired by the mobile and information technology revolutions. It was launched in 2011 at the UN General Assembly in New York.

Cosmas Gitta

Editor-in-Chief

“Dr. Cosmas Gitta is a senior UN consultant and the former Assistant Director for Policy and UN Affairs at the UN Office for South-South Cooperation, where he oversaw the convening of various intergovernmental and interagency forums as well as the preparation of related reports and studies, including the biennial reports of the Secretary-General on the state of South-South cooperation. He was Editor-in-Chief of the magazine Southern Innovator and an e-newsletter, Development Challenges, South-South Solutions, both of which are media to share information on development related innovations with partners around the world. He was for many years Managing Editor of Cooperation South, a print and electronic development journal promoting collaboration among developing countries. Mr. Gitta holds a PhD in international and comparative education from Columbia University and he has lectured on human rights education at his alma mater, and on a range of other subjects at various campuses of the City University of New York.” (From Integral Leadership Review)

David South

Editor and Writer

David South is the founder and senior partner for David South International and David South Consulting. He has worked around the world for the United Nations and has led a number of groundbreaking projects for major institutions. Clients have included the United Nations Office for South-South Cooperation (UNOSSC), the United Nations Development Programme (UNDP), the Great Ormond Street Hospital for Children (GOSH)/Institute of Child Health (ICH)/National Health Service (NHS), Harvard Institute for International Development, UNICEF, World Bank, USAID, and the Hannah Institute for the History of Medicine, among others.

He has worked for, or side-by-side, with many high-level senior professionals and executives. These experienced professionals had roles under close public scrutiny and needed to show the impact of their work to a tight deadline.

He has been the editor for the United Nations magazine Southern Innovator since 2010. He also researched and wrote the influential United Nations e-newsletter Development Challenges, South-South Solutions (2007-2014). He has over two decades’ experience in media and journalism (developing strong relationships with many top journalists and media professionals), health and human development, and the role innovation plays in transforming major organisations while getting the most from people tackling complex problems in challenging environments.

Email me: davidsouthconsulting@gmail.com

Audette Bruce

Managing Editor

 Sólveig Rolfsdóttir

Graphic Designer and Ilustrator

Eva Hrönn Guðnadóttir

Graphic Designer and Illustrator


Launched in May 2011, the new global magazine Southern Innovator (ISSN 2222-9280) is about the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs).

They are the innovators.

Follow the magazine on Twitter @SouthSouth1.

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If you would like hard copies of the magazine for distribution, then please contact the United Nations Office for South-South Cooperation (UNOSSC) (https://www.unsouthsouth.org/2014/12/25/southern-innovator-magazine/).

Read more of Dr. Gitta’s work here: Cooperation South, Getting Connected: Information and Communications Technology for Development, Number 1, 2001, United Nations Development Programme, ISSN-0259-3882.

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021