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CASE STUDY 6: International Consulting | 1999 – 2014

Expertise: Project evaluation, strategy, project management, project delivery, UN system, MDGs, research papers, media strategies and digital media strategies.

Locations: Ulaanbaatar, Mongolia, Kiev, Ukraine, Pretoria, South Africa, Ashgabat, Turkmenistan 2000 to 2006

Consultant: David South

Click here to view images for this case study: CASE STUDY 6: International Consulting | 1999 – 2014 Images

Abstract

From 1999, I worked as a consultant for United Nations (UN) missions in Africa, Asia, Central Asia and Eastern Europe, for USAID Mongolia and for a UK-based international development consultancy. 

About

Was the United Nations being effective and reflecting the potential for change in the mobile and information technology age? What needed to change? Who were the policy innovators?

This work included overseeing various digital media projects, including the strategic re-development of the UN Ukraine web portal, aiding in the rolling out of the media campaign for the Millennium Development Goals (MDGs) in Mongolia, including the first use of infographics in the Mongolia UN mission, advising on strategies for youth engagement in development goals in South Africa, and support to the UN mission in Turkmenistan as it finalised its United Nations Development Assistance Framework (UNDAF) with the government and also work with UNICEF there. What I learned during this period proved crucial to the insights and thinking reflected in two highly influential United Nations publications, e-newsletter Development Challenges, South-South Solutions, and Southern Innovator magazine (developed in 2010). 

This period was particularly advantageous because I had a front-row seat to the unfolding digital and mobile information technology revolution sweeping across the emerging markets and the global South. I also had insight into what worked and didn’t in international development as well as the UN system. I also learned a great deal about development challenges first-hand in highly varied countries, how the Millennium Development Goals (MDGs) were actually being rolled out, and met amazing people who were challenging existing precepts on how to do development. All of this work proved very useful later on. 

I have either travelled to, or worked and lived, in many countries, enhancing my global perspective and affording me a valuable trove of knowledge that has in turn informed my work in international development. I have always paid attention to the level of development in the country, how it has organized itself, the quality of its design, and how it interacts with other countries for trade and relations. The countries visited to date include: Antigua and Barbuda, Australia, Azerbaijan, Belgium, Canada, China, Cuba, Denmark, Domenica, Finland, France, Germany, Greece, Guadalupe, Haiti, Hong Kong, Iceland, Ireland, Israel, Italy, Japan, Kenya, Luxembourg, Malaysia, Mexico, Monaco, Mongolia, Montseratt, Morocco, the Netherlands, Norway, Philippines, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Tunisia, Turkey, Turkmenistan, Ukraine, the United Kingdom, the United States of America, Vatican City. A fascinating mix of countries – some holders of top place on the UN’s Human Development Index – and others where human development is at its worst. Seeing with your own eyes what works and what does not is highly illuminating, while knowing first-hand how human development can be improved is critical for giving informed advice.  

Timeline

1999/2000: USAID Mongolia (design and publicity strategy for business development brochure, US Mongol (Mongolia) Construct and US tour, work with Riverpath Associates in the UK on communications strategies and the drafting of papers for the American Foundation for AIDS Research, the Global Fund to Fight AIDS, Tuberculosis and Malaria, UNCTAD, Harvard Institute for International Development, and the preparation of the report and launch strategy for the World Bank’s Task Force on Higher Education. 

http://www.davidsouthconsulting.com/blog/2018/1/10/us-mongol-construct-2000-business-prospectus-building-a-new.html

http://www.tfhe.net

2000: UN Ukraine: strategic re-development of the UN Ukraine web portal and incorporation of the Millennium Development Goals (MDGs). 

2004: UN Mongolia (media campaign for MDGs) and UN South Africa (evaluation of youth NGO associated with the University of Pretoria and its projects and providing a strategic marketing plan).  

2005: UN Mongolia (media campaign for MDGs) and UN Turkmenistan (finalising its United Nations Development Assistance Framework – UNDAF).

Rukhnama publishers in Turkmenistan’s capital, Ashgabat (2005). Photo: David South
An infographic commissioned for UN Turkmenistan MDGs report (2006).

2006: UN Turkmenistan (work with UNICEF). 

Testimonials 

“I highly recommend Mr. David South as a communications consultant who gets results.” Brian DaRin, Representative/Director, USAID Investment & Business Development Project, Global Technology Network/ International Executive Service Corps-Mongolia, 23 September 1999

Impact 

Micro 

  • working as a communications consultant for UN missions – Ukraine, South Africa, Mongolia, Turkmenistan
  • redeveloping mission websites, preparing content, reports, advising on communications strategy
  • working with local designers on new ways to present development data through inforgraphics (2005/2006) 

Macro 

  • in the course of travel and work, seeing the unfolding impact of the global communications revolution, in particular the rapid roll-out and take-up of mobile technologies, and the urgent need for the UN system to take this on board. Also witnessed firsthand the grassroots solutions revolution brought about by information and mobile technologies and the Internet, which needed to be fully embraced by the UN 

Resources 

A Marketing and e-Marketing Strategy – the New SASVO, Prepared from December 2004 to February 2005 for the Southern African Student Volunteers (University of Pretoria). 

A Moment in Time: AIDS and Business, American Foundation for AIDS Research, 1999 

Closing the Loop: Latin America, Globalization and Human Development, UNCTAD, 1999 

David South Consulting Summary of Impact 1997 to 2014

Development Challenges, South-South Solutions

Innovations in Green Economy: Top Three Agenda

Mongolian Media Project Infographic

Peril and Promise: Higher Education in Developing Countries, World Bank/UNESCO Task Force on Higher Education, 2000

South-South Cooperation for Cities in Asia

Southern Innovator

Southern Innovator and the Growing Global Innovation Culture

Southern Innovator Summary of Impact 2011 to 2012

Southern Innovator Summary of Impact 2012 to 2014

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2017

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UNDP Mongolia Handbooks And Books | 1997 – 1999

Publisher: UNDP Mongolia Communications Office

UNDP Mongolia Communications Coordinator: David South

Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia by Robert Ferguson.
Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia by Robert Ferguson.

The Asian Development Bank (ADB) (2002) said: ENVIRONMENTAL PUBLIC AWARENESS AND THE ROLE OF NGOS The Dutch / UNDP – funded Environmental Public Awareness Project ( EPAP ) has been among the most interesting and possibly effective to be implemented in Mongolia.”

Mongolian Green Book by Robert Ferguson et al.
Mongolian Green Book by Robert Ferguson et al.

More books by Rob Ferguson:

The Devil And The Disappearing Sea: Or, How I Tried To Stop The World’s Worst Ecological Catastrophe (Raincoast Books).
Mongolian Rock and Pop Book: Mongolia Sings its Own Song by Peter Marsh.
Mongolian Rock and Pop Book: Mongolia Sings its Own Song by Peter Marsh.
Pop music helps fuel Mongolia’s market economy by Oyuntungalag.
As cited in the book Collaborative Nationalism: The Politics of Friendship on China’s Mongolian Frontier by Uradyn E. Bulag (Rowman & Littlefield Publishers, 2010).
Mongolia Update 1998 by David South and G. Enkhtungalug.

Other

Wild East: Travels in the New Mongolia by Jill Lawless (ECW Press, 2000) is one of many books featuring content and resources resulting from the two-year publishing programme of the UNDP Mongolia Communications Office (1997-1999). 

Wild East: Travels in the New Mongolia by Jill Lawless.
Wild East: Travels in the New Mongolia by Jill Lawless.
A review of Wild East: Travels in the New Mongolia in the journal Mongolian Studies (2002) by Alicia J. Campi.
“Yet Ulaanbaatar is often ignored or downplayed in Western accounts (see, for example, Croner (1999) and Severin (1991); but see Lawless (2000) for a partial exception). Most Westerners who visit Mongolia seem anxious to get out to the countryside, to see the “real” Mongolia of nomads …” from Truth, History and Politics in Mongolia by Christopher Kaplonski (2004).
In their own words: Selected writings by journalists on Mongolia, 1997-1999 by David South and Julie Schneiderman.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2017

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UN Ukraine Web Development Experience | 2000

In November/December 2000 I worked in Kyiv/Kiev, Ukraine for the United Nations mission on the strategic re-launch of the mission website as a portal, whilst also advising the UN Resident Coordinator/UNDP Resident Representative Douglas Gardner on communications strategy. It was an extraordinary experience on many levels. It was a time when the Internet was fast evolving and required quick thinking and an ability to innovate; it was also a key moment in Ukraine’s history. 

The dangers at the time for communicating on the Internet were starkly clear: on September 16, the Ukrainian journalist Georgy Gongadze was murdered. In 2013 Aleksei Pukach, former head of the surveillance department in the Ministry of Interior, was convicted of the murder. 

According to Olena Nikolayenko in Youth Movements and Elections in Eastern Europe (Cambridge University Press, 2017), “Gongadze’s murder in September 2000 engendered the Ukraine without Kuchma Movement. The website Maidan (http://maidanua .org) was initially set up by civic activists to provide extensive coverage of the movement’s activities.”

But despite those dangers and clear threats from the government of the time, there was a flourishing and inventive Internet and digital economy. The magazine Internet UA (whose editor I enjoyed meeting) gave a great overview of the scene in Ukraine and its creativity. Just as now, the creation of Internet stars who can exploit the medium (in this case sexy videos: a very large online market today) was driving viewers and subscribers. But there was also a vibrant online news media, blogging, commerce and gaming presence as well.

Internet UA magazine: Sex sells and the sex industry has always had pioneers seeking new ways to get eyeballs for their content. The Internet from its early days has been driven by the search for nude pictures and sex videos. In this cover feature, “Internet + TV: Double Impact”. That content mix has become the foundation of websites such as Pornhub etc.

According to ain.ua, the Ukrainian digital economy today is ” … ‘local’ only just figuratively speaking. Ukrainian startups are initially focused on international markets. Product companies are included into international industry ratings. Outsourcing works with clients from all over the world. Global players enter Ukrainian market, opening R&D offices, acquiring and investing into local companies. There are no boundaries.” 

A magazine feature on ‘Natasha’s’ Internet content offering.

It is easy to take digital freedoms for granted now but there was great resistance at the time and, unlike today, many governments were openly hostile to digital technology, online communications and e-commerce.

50 websites to bookmark in 2000.

The UN itself was evolving and embracing the communications and design revolution being driven by digital change. This was the first “dot.com” boom, which had begun in 1997. I had played a key role in pioneering online content for Mongolia (1997-1999) and could bring this experience to Ukraine. In particular, I launched an award-winning web portal for the UN Mongolia mission in 1997 (www.un-mongolia.mn) and also the country’s first web magazine, Ger

The UN Ukraine brief involved creating content that was accessible to users with low bandwidth, dial-up connections (few had mobile phones in 2000). I had been building new media experience throughout the 1990s, tracking the cable and satellite TV and mobile/Internet revolutions for the Financial Times as a journalist, as well as launching websites for various media clients. 

The Terms of Reference for the UN/UNDP Ukraine assignment.
The assignment business card.
The UN/UNDP Ukraine website before launch as a portal.
The first iteration of the new UN Ukraine portal.

Key content created and launched on the UN Ukraine portal included critical information on the HIV/AIDS crisis in Ukraine, UN Ukraine’s first online magazine to explore perceptions of volunteering and NGOs in the post-communist period, and content preparing for the visit of the UN Secretary-General Kofi Annan, by showing how Ukraine was engaging with global development priorities, for example the eight Millennium Development Goals (MDGs), and bringing together UN agencies and entities into a cohesive web and “One UN” experience.

The first UN Ukraine online magazine.
Bringing together UN agencies and entities into a cohesive web and “One UN” experience.

One highlight of this assignment was working with the “UN Chornobyl Programme” to develop its web content. This included visiting Pripyat (https://en.wikipedia.org/wiki/Pripyat),an abandoned city because of the Chernobyl Nuclear Power Plant disaster in 1986. I have visited many abandoned and “secret” cities and towns in the course of working with the United Nations but this particular visit had the added dimension of an environmental and human health disaster hanging over it (and as a former healthcare worker at Canada’s top cancer hospital and research institute, I couldn’t forget the impact of high radiation levels on the body).  

UN Chornobyl Programme website in development, 2000.
UN agencies in Ukraine.
UNDP in Ukraine.

The power of the Internet and the digital economy to engage people, especially the young, despite living in a country with significant political repression of free speech and even physical intimidation and murder, stuck with me. This work also contributed to laying the foundations for Ukraine’s growing freedoms and greater engagement with Europe. 

As this chart shows, increasing connectivity had a profound impact on living standards in Ukraine and Mongolia post-2000. The extreme turbulence Mongolia experienced in the 1990s – after the collapse of support mechanisms from the Soviet Union – calmed down as Mongolia integrated with the global economy, especially a booming China.

Read about my work in Mongolia in the late 1990s:

High Impact Communications In A Major Crisis: UNDP Mongolia 1997-1999 | 18 February 2016

CASE STUDY 4: UN + UNDP Mongolia | 1997 – 1999

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052

© David South Consulting 2023 

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Wildeast.ca | 2003 – 2020

The original website at wildeast.ca (see below) was launched in 2003 and designed and built in London, UK. It served the book very well in the years after but, with the abrupt ending of business trading by the US server host, we have been prompted into revisiting a project that has been on the back burner for some time: to launch the official brand site for Jill Lawless.

“One of the top 10 Canadian travel books of 2000.” The Globe and Mail

For most of us, the name Mongolia conjures up exotic images of wild horsemen, endless grasslands, and nomads — a timeless and mysterious land that is also, in many ways, one that time forgot. Under Genghis Khan, the Mongols’ empire stretched across Asia and into the heart of Europe. But over the centuries Mongolia disappeared from the world’s consciousness, overshadowed and dominated by its huge neighbours — first China, which ruled Mongolia for centuries, then Russia, which transformed the feudal nation into the world’s second communist state.

Jill Lawless arrived in Mongolia in the late 1990s to find a country waking from centuries of isolation, at once rediscovering its heritage as a nomadic and Buddhist society and simultaneously discovering the western world.

The result is a land of fascinating, bewildering contrasts: a vast country where nomadic herders graze their sheep and yaks on the steppe, it also has one of the world’s highest literacy levels and a burgeoning high-tech scene. While trendy teenagers rollerblade amid the Soviet apartment blocks of Ulaanbaatar and dance to the latest pop music in nightclubs, and the rich drive Mercedes and surf the Internet, more than half the population still lives in felt tents, scratching out a living in one of the world’s harshest landscapes.

Mongolia, it can be argued, is the archetypal 21st-century nation, a country waking from a tumultuous 20th century in which it was wrenched from feudalism to communism to capitalism, searching for its place in the new millennium.

This is a funny and revealing portrait of a beautiful, troubled country whose fate holds lessons for all of us.

  • Publisher : ECW Press; Illustrated edition (1 Jan. 2000)
  • Language : English
  • Paperback : 230 pages
  • ISBN-10 : 1550224344
  • ISBN-13 : 978-1550224344
  • Dimensions : 15.24 x 1.6 x 22.86 cm
  •  Images © David South and Liz Lawless.
Launched in 2003, the original wildeast.ca website served us well. Beautifully designed and built in London, it stood out for its clean and crisp look and ease of use.
Author Jill Lawless photographed in Tunisia in 2002. 
Originally published in Canada in 2000, Wild East: Travels in the New Mongolia was also published in the UK (2002) and the Netherlands (Het Wilde Oosten: Reizen in het moderne Mongolie) and in a large print version in 2012. 
The Dutch edition of Wild East: Travels in the New Mongolia by Jill Lawless.

Mongolië is voor veel mensen nog een mysterieus land dat vooral beelden oproept van woeste ruiters, uitgestrekte grasvlakten en nomaden. Het is een land waar de tijdstil lijkt te hebben gestaan. Als Jill Lawless arriveert in Mongolië treft ze een hoofdstad aan die veel westerser is dan ze had verwacht. De trendy geklede jongeren en moderne discotheken van Ulaanbaatar staan in schril contrast met de nomadische bevolking die nog in tenten op de ruige vlakten leven.

Het wilde Oosten is het onthullende reisverslag van Lawless’ verblijf in Mongolië waarbij je als lezer alle wetenswaardigheden over de lokale politiek, de diverse tradities en de historie van dit intrigerende land leert kennen.

De Canadese Jill Lawless werkte als redacteur in Mongolië bij de enige Engelstalige en onafhankelijke krant The UB Post. Zij schreef ook diverse artikelen over Mongolië voor internationale dagbladen. Momenteel woont en werkt ze als verslaggeefster in Londen.

Het wilde Oosten, Jill Lawless, net exemplaar (naamstempel op schutblad)
Rainbow Pocket. pocket, 255 pagina’s
ISBN 9789041707291

Published in Toronto, Canada by ECW Press (ISBN: 9781550224344).

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021