By David South, Development Challenges, South-South Solutions
SOUTH-SOUTH CASE STUDY
As economies grow in Africa, more and more people are conducting their financial transactions electronically. This can be either through mobile phones and digital devices, or through the hole-in-the-wall of the automatic teller machine, or ATM.
These short cuts mean many people no longer have to endure long line-ups at banks to conduct day-to-day financial transactions. This convenience is revolutionizing banking for many millions of people, but there is a risk: fraud and theft. Both are rising, and are costing customers and banks, both in cash and in damage to the reputation of electronic banking.
Criminal gangs and lone individuals alike are behind this crime. Most notorious are the “carding” and “skimming” gangs, who plant devices on ATMs to read plastic bank cards and steal victims’ money. Mobile devices can also be “hacked” by sophisticated criminal gangs and the data stolen and used to plunder bank accounts. Lone thieves also take people hostage and force them to use their card to withdraw money. A crime victim is usually forced to give over his or her Personal Identification Number (PIN), which the thief then uses to withdraw cash from the ATM.
But just as thieves have become cleverer about the new opportunities created by digital financial transactions, enterprising start-ups are developing innovations to improve financial security.
One Kenyan start-up is hoping to be a pioneer in innovative financial safety software for mobile devices and ATMs.
Usalama Innovative Systems, LTD. (http://usalama.biz/), co-owned by graduate student and lead programmer Denis Karema (deniskarema.com), has already been singled out for a CIO magazine’s CIO100 Award in Enterprise Innovation in 2011 (http://www.cio.com/cio-awards/cio100).
Karema has been working in information technology since 2008 and has a background in computer science. He has built his experience while working on various information technology projects in East Africa.
The ambitious company says it wants to be “the leading provider of innovative solutions to financial entities in Africa by 2015.”
Usalama has developed various systems pending patents and copyrights and has built up experience in deploying enterprise information technology.
Usalama is seeking additional funding from investors for multiple innovations to protect customer financial transactions. One of them is an ATM solution, which the company claims can reduce theft by over 90 per cent. Speaking with the Business Daily Africa website, Karema explained the anti-fraud application, dubbed Safety Pin.
“When someone approaches you or when you are involved in a carjacking, or one of those unfortunate incidences, you give them your card or PIN as they ask for it, but when they get to the machine it does not treat them the same way as it does you,” Karema said.
The thief is presented with what looks like the victim’s bank account but actually only has 10 per cent of their cash on display. The thief will then withdraw this cash and think they have cleaned out the victim’s bank account.
It is a clever solution which doesn’t entirely block the thief from receiving money from the ATM, but just gives them a small portion of the amount in the account. The idea is to fulfil the psychological need of the thief to get some cash in the robbery attempt, so they will then release the hostage and go away.
“We are working on reducing the amounts that can be lost by up to 90 per cent, so it means if I have 100,000 shillings in my account, only 10,000 shillings can be lost through fraud,” Karema said.
The amount that is stolen can be covered by bank insurance policies so that the customer does not suffer a serious financial loss.
“(The) good thing about this application, first of all, is this hasn’t been done before,” Karema said. “People have come close to creating ATM anti-fraud measures, like asking you to put your PIN in reverse. But they don’t seem to work. For each of them, you are ending up having your money stolen and then following up with the fraudster. So our application prevents the money from being stolen in the first place. So our preventative measure is better than a curative one when money is involved. And also the application is applicable globally.
“We intend to have this implemented in each and every commercial bank, not only in Africa, but the rest of the world.
“A bank can recoup investment in our application within the first year [by avoiding the loss of clients and funds from fraud]. Aside from that, the bank is also able to receive complete and detailed reports each and every time a fraud occurs and so it makes it easier for the bank to monitor trends and also to know which of their outlets are having more and more fraud-related cases.”
Other innovations Usalama has been developing include Usalama Pin, which helps commercial banks monitor fraud in real time; Usalama Spy, which gives more detailed fraud reports and analyzes the information; Home Bank, a way to offer 24/7 banking to customers so they can deposit the money directly into savings accounts without delay; and Usalama Mobile, a mobile banking and money service solution.
Usalama believes the suite of solutions will help banks to retain current customers and make their financial transactions safer, attracting so-called “high net worth” clients. Usalama believes this will help banks in Africa grow their number of customers and cash reserves.
“We are always thinking about innovation because we feel that innovation is the key thing to developing sustainable enterprises,” Karema believes.
1) Sinapis: Sinapis’ mission is to empower aspiring entrepreneurs in the developing world with innovative, scalable business ideas by providing them with a rigorous business education, world-class consulting and mentoring services and access to seed capital. Website: http://www.sinapisgroup.org/entrepreneurs.php
2) DarkMarket: How Hackers Became the New Mafia: We live our lives online – banking, shopping, working, dating – but have we become complacent? Website: http://www.randomhouse.co.uk/editions/darkmarket-how-hackers-became-the-new-mafia/9780099546559
3) Usalama is seeking investors via the Venture Capital for Africa platform. Website: http://vc4africa.biz/members/254innovative/
4) University Student Launches Startup Kenya, A Crowdmap Of All Startups In Kenya. Website: http://techmoran.com/2013/01/22/university-student-launches-startup-kenya-a-crowdmap-of-all-startups-in-kenya/
5) Southern Innovator Magazine Issue 1: Mobile Phones and Information Technology. Website: http://www.scribd.com/doc/95410448/Southern-Innovator-Magazine-Issue-1-Mobile-Phones-and-Information-Technology
31 July 2013
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