Web 2.0: Networking to Eradicate Poverty

By David SouthDevelopment Challenges, South-South Solutions


The internet phenomenon of Web 2.0 ( – the name given to the wave of internet businesses and websites such as YouTube (, Facebook and MySpace transforming the way people interact with the ‘Net – has also given birth to two new development-themed social networking websites.

This powerful tool to bring people together is galvanizing the resources of entrepreneurs and those who want to help the poor like never before. The sites are becoming a new weapon in the fight to eradicate poverty.

Social networking websites use various tools and applications (or ‘apps’ for short) to enhance the ability of users to connect and get things done. By bringing together a community of like-minded people, they are able to shorten the time it takes to organize and kick-start events. Web 2.0 can be used to build communities and social and business networks. By being able to store vast quantities of information online, it becomes faster to work and reduces the painful delays brought on by slow connections.

All these new tools are making it easier and easier for entrepreneurs to work from home, in internet centres, or anywhere there is a wireless connection – and it is slashing the costs of managing a business. All the applications are online so there is no need to be hidebound by one operating system or hardware capability.

Two newly launched social networking sites are targetting the poverty-eradication community.

One is named after the Bottom of the Pyramid (BOP) concept as conceived by C.K. Prahalad. The BOP is the 4 billion people at the base of the global economic pyramid. As Prahalad sees it, they represent a vast market of unmet needs for entrepreneurs to tackle.

New social networking website BOP Source hopes to make the money meet the market. Started by Jenara Nerenberg, BOP Source wants to put social networking tools into the hands of the world’s poor. It is a place to post business ideas and collaborate with others to make them happen. It is also a tool to educate businesses about the BOP and what the poor need done. And it hopes to help NGOs broaden their relationships with their constituencies and companies.

While marketers can learn about the needs of the BOP, individuals can directly express their needs on the website and seek out the right people to solve problems.

Another social networking website is Business Fights Poverty. Already at 1,000 members, it is a multimedia offering, with podcasts, videos, interviews and discussions about the role of business in addressing development goals.

Published: November 2008


  • BOP Source is a platform for companies and individuals at the BOP to directly communicate, ultimately fostering close working relationships, and for NGOs and companies to dialogue and form mutually valuable public-private partnerships that serve the BOP. Website:
  • Business Fights Poverty: Business Fights Poverty is the free-to-join, fast-growing, international network for professionals passionate about fighting world poverty through good business. Website:
  • Afriville is a Web 2.0 service and an African Caribbean social network. Afriville is a community website along the lines of the famous MySpace. Users are free to message and post profiles. The difference is that the user is able to choose how closed or open the networks are. The site features a state of the art music management system which allows African and Caribbean artists to get straight in touch with their fans.
  • Both Yahoo! And Google offer extensive free online tools for entrepreneurs and businesses that integrate seamlessly with their email services.
  • Kabissa: Space for Change in Africa: An online African web community promoting and supporting the transition to Web 2.0 services in Africa. Offers lots of opportunities to meet people throughout Africa and learn more.
  • Global Voices: An initiative from the Reuters news agency to aggregate the global conversation online from countries outside the US and Western Europe.
  • Information, Knowledge and Communication: Web 2.0 in Development Cooperation Bonn, Germany, 27-28 November 2008, Gustav Heinemann Haus. Website:
  • 3rd IEEE/ACM International Conference on Information and Communication Technologies and Development (ICTD2009). Website:

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Southern Innovator’s online archive portal was launched in New York City, U.S.A. (home to the UN’s headquarters) in 2011 (
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© David South Consulting 2023

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